Pidgin English came into existence as a result of the coming of the colonial masters to Africa, the highly respected philosophers – said and I quote, “No language is an Island meaning that language only came into existence through a pre – existed one.  Pidgin English came into existence through English Language.

The coming of the white men to Africa really changed a lot of cultures, languages, norm, ethnics and non – ethics values etc in African.  T...

Abstract: From all indications, it  has  become  obvious  that  the  mass media  has  a  great role to play in the management of human rights  abuse  in  Nigeria,  taking  into  cognizance  their  role  in  the society  which  includes  surveillance  of  the  society,  correlation  of the  various  ideas  and  transmission...

ABSTRACT: Photographs in news stories can stimulate opinion change, either making a reader love the good advertised, or making the reader hate it.  In view of the foregoing, this study sought to ascertain an “Assessment of Readers Perception on the use of photographs in Nigerian Newspapers.  The population of this study in Enugu metropolis was about 123 but 119 readers participated in the study. The objectives of the study were: To ascertain if the use of phot...

Background of the study: The age in which teachers were considered as repositories of information has become obsolete. The rapid pace of global progress can be attributed to the continuous advancements in technology. Significantly, technology encompasses the domains of information and communication, which may be characterised as the manipulation and manipulation of various forms of information (including texts, photos, graphs, and instructions) through the utilisation of electronic and commun...

ABSTRACT: The broad objective of this study is to examine public perception of radio broadcast programmes on health matters using radio listener in Onitsha in Anambra State.The study adopted the survey research design and randomly enrolled participants using the convenience sampling technique to choose 280 participant who are radio listeners as the sample size in the study. A total of 267  responses were retrieved while a total of 261 validated...

BACKGROUND OF THE STUDY: "Multimedia" is currently the buzzword in educational technology. Multimedia here refers to combining different electronic media, commonly computers and videodiscs, in teaching materials. This new generation is using digital media for learning and communicating (Tapscott, 2008). Business, industry, the military and educational institutions have recognized this potential and used computers as instructional tools. However, in the context...

ABSTRACT: This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using Ray- power and SPLASH FM Enugu as a focus, to achieve maximum and accurate findings. The researcher made use of survey design. To gather necessary information, copies of questionnaire were administered and retrieved from the respondents who were randomly selected a...

GENERAL INTRODUCTION: Language is a major and an indispensable tool in human existence. No wonder Microsoft Encarta (2009) defines it as “the principal means used by human beings to communicate with one another”. Language is primarily spoken, although it can be transferred to other media such as written, non-verbal and so on. It is therefore, the bedrock of communication which holds a society together.

Communication occurs in various ways: in the forms o...

ABSTRACT: The objective of this study is focused on a review of challenges facing media in dissemination of information  in carrying out the research work, the researcher adopted the survey design using the questionnaire measuring instrument; this was to measure the public’s opinion, to ascertain about the media in information dissemination. The researcher further the study by adopting representative sample of the wider population by using non-probability samp...

ABSTRACT: This study was carried out to examine a sociolinguistic analysis of code switching and code mixing in selected jenifa’s diary episodes.  Specifically, the study examine the languages used in the production of movies in Nigeria with particular emphasis on Jenifa. The study also  assess the evidence of multilingual practice in Nollywood movies with specifics on Jenifa’s diary. The study further examine the level of indi...

ABSTRACT: The study examines the study of fake news on the social media by university students. The study based its scope on Delta State University. The study was anchored on the Use and Gratification theory of mass communication. The study adopted the descriptive survey design in data collection and questionnaire was administered to one hundred and sixty-three respondents who formed that sample size. The technique used to arrive at one hundred and sixty ...

ABSTRACT: The issues of media ownership and control can never be overemphasized due to the dwindling situations surrounding media practice in Nigeria. The media is said to take the coloration of where the practice is being carried out i.e the way the media operates in Nigeria cannot be the same as the way it will function in other countries such as Soviet Union, United States, Britain etc. The study is aimed at reviewing the various types of media ownership and how it is bein...

Abstract: The objective of this study is to analyse the linguistic characteristics of newspaper advertisements, with a specific focus on the Vanguard newspaper as a case study. The research employed a survey research design and utilised convenient sampling strategies to recruit a total of 67 participants who are employees of Vanguard News Nigeria. The researchers distributed a carefully designed questionnaire to the participants, resulting in a total of 55 responses. Aft...

ABSTRACT: This study examined  the role of Television in reporting herdsmen and bandit crises using Channel Television as a case study. The study adopted the survey research design and simple random sampling was used to select the respondent. A total of 80 responses were validated from staffs of Channels Television. Data was presented and analyzed using frequency table and percentage. Social responsibility and Individual difference th...

ABSTRACT: This study ―Communication and Good Governance in Ishielu Local Government Area of Ebonyi State‖ was carried out to examine the context of communication in governance of Ishielu Local Government area of Ebonyi state. The objectives are to validate the impact of communication on governance through regular participatory meetings between leaders and followers in Ishielu L.G.A; to stimulate inclusive governance as a means to empower the citizens and enhance their confidencein the le...

ABSTARCT: This study was carried out on the role of electronic media in national image building using Channels Television, Lagos State. To achieve this, three significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of politically ambitious women in Ikeja, Lagos State. In determining the sample size, the researcher convenien...

ABSTRACT: World over, political aspirants adopt the use of diverse campaign strategies such as political advertising in order to sensitize the electorates to vote in their favor. These advertisements often present an exaggeration of what the society stand to gain by voting for the aspirant, as well as antagonize the opposition party. In view of the 2015 elections in Nigeria, the mass media has been flooded with advertising messages from numerous political par...

ABSTRACT: This study was carried out to analyze audience perception of health-related radio programmes using Nsukka as case study. Specifically, the study channeled to examine the level of residents exposure to health radio programmes, examine public perception on the benefits of radio health programmes, examine public perception on the factors affecting the effectiveness of radio broadcasting on public health issues, and analyze public opinion on possib...

ABSTRACT: The research work titled an assessment of public relations strategies in the Nigerian financial institution which focused on UBA bank Gboko is aimed at evaluating the duty of public relations in the banking sector which the researcher employed some research method in explaining the method which the research is been carried out. Public Relations is the art and social science of analyzing trends, predicting their organizational consequences, coun...

INTRODUCTION: The government as an institution is an organization and can only succeed when it maintains mutual lines of communication between itself and its citizenry. Public relations in government in brief, is the concerted efforts of the government officials to establish appropriate and effective communication system that enables

them to produce, project and sustain government’s goals, aspirations, programmes, activities and policies to re...

ABSTRACT: This study was carried out on the assessment of students response to television reality programmes using Delta State University, Abraka as case study. To achieve this 4 research questions were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of the students of Delta State University, Abaraka. In determining the sample size, the researcher randomly selec...

Background to the Study: There has been disturbing news of domestic violence in every nook and cranny of the nation for some time now in the society of Nigeria. This is the case in every part of the country. In the event that a story concerning cultism, prostitution, or baby producing factories is not trending in the country's nooks and crannies, the news can be about a husband murdering his wife or vice versa. In many instances, it may include a father h...

ABSTARCT: This study was carried out on the role of newspaper in mobilizing women for political participation in Nigeria. To achieve this, four significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of politically ambitious women in Ikeja, Lagos State. In determining the sample size, the researcher conveniently selected 70...

ABSTRACT: This work set out to study the workability of freedom of information Act (FOIA) in Journalism profession in Nigeria. In  2011, the bill FOIA was assented to by the president of the federal republic of Nigeria president Goodluck Jonathan after eleven years of foot dragging in the N/ Assembly, and the hope of every Nigeria was that the Act would a respite to the rigorous Suffering the Journalists have been subjected to in the course of  ...

ABSTRACT: This focus of this study is to assess twitter ban on Nigeria’s image in the international community using Abuja as case Study, Nigeria. Survey research design was adopted for the study and with the aid of convenient sampling method, the researcher selected Eighty (80) participant who twitter users in Federal capital territory Abuja as the respondent of the study. Well structured questionnaire was issued to the 80 respondent of which total...

ABSTRACT: Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology. These technologies include the Internet, television, newspapers, film and radio, which are used for mass communication. Mass media also include the organizations which control these technologies.In the context of the increasing incidence of HIV/AIDS, research on the sexuality and sexual behaviour of young people has highlighted th...

ABSTRACT: Chapter one This chapter is a window to this project. It would discuss the background to study, statement of problem, objective of study, and significance of study. The chapter would raise some research questions, discuss the research methodology, scope and limitation of study and review the relevant literatures that were used. Chapter Two will discuss the general or basic functions of the media and the role the media ought to play in...

ABSTRACT: This study was carried out to examine the influence of western media on the fashion choices of Nigerian women using female students of Legacy University, Okija as case study. Specifically, the study aimed at showing how the contents of western fashion affects the female students, examining its pervasive impact on the values of the female students and put into consideration if the western fashion should be isolated from...

Background of the study: Technology has been the success story of our century and has opened doors for beneficial inventions.  Technology has countries interconnected and the world has now become a global village (Ojo 2019). he information of most people and the economy of most countries in the world have become easily accessible with the help of electronic devices through the Internet and social media engagements and it is available to anyone who inquir...

Abstract: The broad focus of this study borders on  application of media ethics in news gathering and dissemination. The study further investigate whether journalist applies ethics during news gathering and dissemination, examined  the extent journalists maintain the ethics of the profession in news-gathering and dissemination and highlighted some of the effect of  journalists not upholding the ethics of the profession. Surv...

ABSTRACT: This study was carried out to examine the  influence of mass media on EndSARs protest using Lagos State as a case study. Specifically, the study examined the role of mass media in Nigeria.the study also, ascertain the extent of influence of mass media on EndSARs protest a case study of Lagos State. The study further, Evaluate the role of mass media on EndSARs protest. Lastly, the study  outline strategies that...

Abstract: Social media networks over the years has proven to be a great source of information and communication in a large scale leading to a vast amount of diverse datasets.  This capability makes it possible to analyse large  amounts of data virtually on any topic from online users. Organisations, media houses, politicians, artists, entertainers, among others, utilise social media to engage with a broader audience. Social media platforms play...

ABSTRACT: The study examines the extent of utilization of indigenous modes of communication for community development in Nsukka L.G.A of Enugu state The study is predicated on the research problem that the Western modem mass media which have dominated the landscape of Nsukka LGA have not been very effective in developing the community who are mostly rural, poor and illiterate for development. Adopting the survey research method using primary and secondar...

ABSTRACT: This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles employed in influencing viewer’s behaviour of tel...

Background of the study: The Internet continues to evolve into a major news source. The internet which is the worldwide system of interconnected computers makes use of telecommunication resources. It is defined by Aina (2003), Hanson (2005) as a network made up of large number of computers throughout the whole world. The computers in the network communicate and share data with one another. The internet with all its capabilities have changed the way we live, l...

ABSTRACT: This study aims to analyse the audience's view of media coverage of the February 2023 Presidential election, with a specific focus on the South-East geo-political zone as a case study. Nevertheless, the scope of the research study was limited to the five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi in order to gather diverse perspectives from the populace regarding the manner in which the presidential election...

Background to the Study: Numerous breakthroughs have resulted from advances in computer technology, particularly with the introduction of the Internet. The growth of the Internet is transforming a variety of global industries, including the media sector. Television streaming, the process by which television stations make media material available online, is one of the cutting-edge ways the Internet is being used in the media sector. According to Okoro's de...

BACKGROUND OF STUDY: Television industry in Nigeria is still in its infant stage comparatively to its counterparts in other parts of the developed world. However, it has metamorphosed remarkably within this short period of its history. There have been some achievement and new dimensions in its scope of operation for the past two decades. At its inception, television in the country was basically used for information, entertainment and educational purposes. It...

BACKGROUND OF THE STUDY: In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the persuasion of audiences. The provision of vision as part of mass communication is a strength that television possesses. The programs that are broadcast are both a means of attracting an audience and a means of d...

Background of the study: In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of their elected leaders. Research has shown that successful countries are rated on how well organized their system of government and political willpower as it affects their citizens’ standard of liv...

Background of the Study: The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010)  as a network made up of large number of computers throughout the whole world. The computers in the network communicate and share data with one another. The internet with all its capabilities have changed the way...

ABSTRACT

The primary objective of this study is to investigate the current condition of Nigerian newspapers that are disseminated through the internet, with the intention of determining the discernment and viewpoint of Nigerian readership towards these digital publications. The research will additionally examine the complexities and potentialities of internet-based newspaper dissemination, encompassing the diverse obstacles faced by readers. Moreove...

Background Information: Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous but mostly heterogeneous audience. For any human society, the successful conduct of its internal and external affairs depends largely on the extent to which information is disperse and shared, the need for inf...

ABSTRACT: The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. Findings from the study revealed that since brands started broadcasting their fast moving consumer products on television and radio stations, sales, patronage and repeated patronage has increased. Findings fro...

ABSTRACT: The primary objective of this research is to ascertain the underlying factors and consequences associated with the imposition of a Twitter ban on the residents of Nigeria, with specific emphasis on the Asaba city located in Delta state. The present analysis has identified the primary factors contributing to the imposition of the Twitter ban in Nigeria. The research study utilised a survey research strategy and conveniently recruited a total of 80 pa...

BACKGROUND OF THE STUDY: Communication as known everywhere has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result of a very long and sustained effort by human beings to improve on one of the most fundamental aspects of their existence.

Thus, referring to this evolution, the McBride commission has noted that, “As the world has advanced the task of communication has be...

BACKGROUND OF THE STUDY: The role of television as a mass medium in the democratization process is understood in the context of the public sphere, which is defined by Habermas stated  in 2012 as "organs of information and political debates such as newspapers, journals, and institutions of political discussion such as parliament, political clubs, literary salons, public assemblies, pubs, coffee houses, meeting halls, and other public space where soci...

Abstract: This research endeavour entails an analysis of the linguistic patterns employed within the context of the Kannywood film industry, which is predominantly situated in northern Nigeria. The primary objective of this study is to examine the phenomenon of Hausa-English code-switching within the context of contemporary Kanywood films. This study investigates the phenomenon of code-switching in films, exploring both its nature and the underlying causes for its occurrence....

Abstract: Every activity in an organization requires human beings to interact, exchange information and co-ordinate other peoples' efforts. Such information becomes the basis for decisions affecting product lines, operation planning, marketing strategy, etc. Thus, almost everything managers do to facilitate the attainment of organizational objectives which requires effective communication and without the means and capacity to communicate, every activity w...

BACKGROUND OF THE STUDY: The role of the broadcasters and the broadcast media as agents of rural and national development, especially at the information dissemination level is now generally recognized and accepted by experts and policy makers. What seems quite unresolved in man...

ABSTRACT: This study was carried out to examining comparison of social media and radio stations on the assessment of news information using University of Ibadan, Oyo State as case study. Specifically, the study ascertain whether University of Ibadan students’ prefer Twitter to Splash FM. The study also examine factors influence students’ preference for Twitter over Splash fm and why if. Lastly the study ascertain some of t...

Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certain products. These adverts would either influence its audience in the purchase of these goods and services positively or negatively, which could be as a result of the claims made in the advert. However...

ABSTRACT: This research work was aimed at studding the major factors which determine the consumer preference for Malt Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate mostly by firms and executives who produces and market Malt drinks. To accompli...

Background to the study: The Covid-19 pandemic in Nigeria is part of the global scourge of coronavirus disease 2019 caused by severe acute respiratory syndrome coronavirus (SARS Covid-19). Coronavirus was first discovered in Wuhan, China in December, 2019. Initially, coronavirus was tagged an epidemic by the World Health Organization (WHO) but because of its global spread and deadly nature, WHO upgraded the virus to a pandemic in 2020. More than 200,000 COVID...

ABSTRACT: This research presents the results of the impact of fake news on Nigeria Society, a case study of Yaba College of Technology, Yaba, Lagos state. Data were gathered using a self -constructed questionnaire and the result gotten was analyzed using the simple percentage method.  The validity and reliability of instrument were ascertained. Data analyzed from the research shows that there is a great deals of fake news in Nigeria, and also fake news influence and impa...

Abstract: WhatsApp has significantly penetrated the various spheres of peoples’ lives all over the world. The purpose of this study is to look at two aspects of WhatsApp text-based status notifications; namely, the most common discursive realizations and the major pragmatic themes. A sample of 846 status notifications for WhatsApp users’ profiles was analyzed. Data, which were gathered, were from three sets of male and female users. The status not...

ABSTRACT: This project work is mainly based on the theoretical and practical approach of the challenges confronting privately owned media stations in a democratic dispensation in Nigeria. In this work, the researcher tried to reevaluate two types of the media that is, government owned media like AIT Benin city station, with a view to recommending a more effective ownership. That is the type of ownership influence and challenges that is gea...

ABSTRACT: The study is on the impact of radio for political participation in Uyo metropolis: Case of Nigeria 2011 general elections. This study has three major purposes: (1) determine the usefulness of radio-based political campaigns to voters’ decision making during the election, (2) identify the problems associated with the use of radio-based political campaign during the election, and (3) ascertain the level of contribution of radio-ba...

Background of the study: Social media is the integration of digital media, which includes combinations of electronic text, graphics, moving pictures and sounds in a structured computerized environment that allows users to interact with the data for appropriate purposes. The digital environment can include the Internet, telecommunications and interactive digital television. The Web is now part of the overall business of communication, sales and services. It ch...

Background of the Study: NTA Enugu is the focus of this study and it comprises television. The sophistication of these media of communication distinguished it as wonders to communication. NTA is an institution used for simultaneous transmission of information to a wide and divergent audience. Although different media types, yet they represent the attempt of man to relate to and interact with other men. It is clear to note that communication has been enha...

ABSTRACT: This study was carried out on the role of Fulani radio in resolving herdsmen farmers’ crisis in Nigeria using Koode Radio International, Abuja as a case study. To achieve this, thee significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprises of presenters/staff of Koode Radio International, Abuja. In determinin...

ABSTRACT: The study deals on children and mass media use: A study of the role of mass media use in childhood socialization. It throws light on one of the most remarkable features in human development. This feature is the transformation of the child from a low, helpless and defenseless infant to a self fending adult, by the process of socialization.

The study has five chapters which combined to explain better the ideas and evens of socializ...

INTRODUCTION: Health is the most ingredients of life, deny man of that, he re impotent in life people do not value their life or state of health until they have experience of one form of sickness.

However, as it is being said that health its wealth, issues of how overwhelmed our daily comment since revolution of science.

According to records sickness of various kinds has and angering the life of various citizen of Nigeria before, during and after the...

ABSTRACT: Journalists willing to advocate for children and young people face the challenge of counterbalancing negative images or 'deionization' (Franklin and Horwath 1996) of children and, particularly, of adolescents, in print, television and film. Starkly contrasting with once popular views of childhood as a time of innocence, less than positive images of children and young people in the media may place obstacles in the path of attempts to prevent their abuse and n...

ABSTRACT: This study examined the role of modern technology in achieving communication efficiency in Nigeria with special reference to OSBC and Nigerian Tribune, Osun State. Specifically, the study  examine  examine whether computer and internet has enhanced news gathering of broadcasting media. The study also know if internet has affected the performance of the Nigerian journalists. The study further examine whether mass media depend...

ABSTRACT: The objective of this study was to examine how podcasts affect the media consumption habits of students in Nigerian tertiary institutions. The focus was specifically on students attending Lagos State University. The study aimed to examine students' awareness of Podcast media, analyse the motivations behind students' consumption of Podcast programmes, compare students' preferences for Podcasts with other types of programmes, and evaluate...

ABSTRACT: The objective of this study was to examine how podcasts affect the media consumption habits of students in Nigerian tertiary institutions. The focus was specifically on students attending Lagos State University. The study aimed to examine students' awareness of Podcast media, analyse the motivations behind students' consumption of Podcast programmes, compare students' preferences for Podcasts with other types of programmes, and evaluate...

BACKGROUND OF THE STUDY: This work is designed to study how rural dwellers utilize radio in comparison with television message to effect social change. Other communication channels, like the inter personal communication, traditional communication or what Frank Ugboajab called (Oramedia), newspaper and magazines are not quite effective as the radio and television especially in the much desired rural development. Those who found fault in the face – to – face co...

BACKGROUND OF THE STUDY: This study, the role of radio in mobilizing Nigerian women into politics will look into the role played by radio as a medium of mass communication in galvanizing and preparing Nigerian women into politics especially towards participating in this on going transition programme. There are so many other communication media like the festival, gongs, drums, and town crier. But in view of how the channels could be used in performing the role of mobilizing Ni...

Background Of The Study: The putative "coronavirus" is thought to be a zoonotic virus that causes acute respiratory tract infections and deadly pneumonia in humans (Probasco, 2020). It was originally found in December 2019 in Wuhan, China's capital of Hubei Province, and originated from animal sources before spreading to humans. According to Probasco (2020), the symptoms of the new coronavirus include fever, cough, shortness of breath, and diarr...

Background of the Study: In the event that a country experiences an outbreak of disease, it is the responsibility of the government, through the Ministry of Health, to rise to the challenges by allocating a significant amount of money and establishing facilities to combat the virus. In addition, it is the responsibility of non-governmental organizations and other national and international health organizations to cooperate with the government in this effort....

BACKGROUND OF THE STUDY: Broadcasting, according to Robert White (1999:485) was introduced as a form of military communication in the 1920’s, the apogee of nationalism and government propaganda. Dominick (1990:175) one of the striking facts about broadcasting is that it was invented by young people for example, Marconi who developed wireless transmitter was only twenty-three when he did that and Reginald Fessenden made his first radiophone broadcast whe...

CHAPTER ONE

INTRODUCTION

1.1 Background Of The Study

The role of the media as the society's watchdog has evolved over the course of time, and the information and monitoring functions it performs are now regarded essential to democratic democracy and efficient government. In a paradoxical way, one could argue that social media is a 21st-century instrument of m...

CHAPTER ONE

INTRODUCTION

Background of the Study: According to Kombo (2015), radio is an essential medium for bringing about social change through the dissemination of public education. The requirement that individuals have to communicate with one another is the driving force behind its existence. Communication is the process through which individuals participate in the interaction of exchanging ideas with one another, whi...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Social media was invented as a result of modernization in all countries of the world. Social media is an important tool for learning among youths, Bliss 1998. Social media can be seen through Facebook, Twitter, YouTube, Instagram and other social websites. The invention and introduction of it is to change and transform the...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: Nigeria is one of the most well-known and impressive countries in the world, despite the fact that it faces an exceptionally high number of challenges. This unfortunate circumstance has the unintended consequence of strengthening their relationships with other nations. In addition to the difficulties of political instability, i...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: According to the Universal Declaration of Human Rights, the family is the most basic societal unit, and it is the responsibility of society to provide all necessary support and protection to the family so that the family can take on all of the responsibilities necessary to ensure a favourable environment for a child's harmo...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: Advertising has often been defined functionally and semantically and there are quite a number of such definitions around. Wright Warner and Winter for example defined advertising as “controlled identifiable information and persuasion by means of the mass media” while the (British) institute of Advertising: Pract...

CHAPTER ONE

INTRODUCTION

Background Of The Study

Radio is a form of technology for signaling or communicating using radio waves. Fayeye (2011). Radio waves consist of electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). These waves are produced by a transmitter which is an electronic device connected to an antenna which radiates...

CHAPTER ONE

INTRODUCTION

Background of the Study: The mass media-radio, television, newspaper and magazine reach large numbers of people through communication and entertainment, and have been found as a useful tool for influencing the public. Information network allow private individuals to get information and to communicate directly with one another (Schiller, 1999).

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Globally, the concept of reading is one of the essential building blocks of learning, it is a process that requires the use of complex thought processes to interpret printed symbols as meaningful units, and to comprehend them as a thought unit in order to understand. This implies that reading is a process of interpreting sy...

CHAPTER ONE

INTRODUCTION: “Communication is at the heart of all social intercourse” – Amadou M’BOW (1980:8). Television Communication has now grown to a planetary scope “Television is widely acknowledge to be a powerful medium of our age”, (Television Journal Vol.III, 1985). It was introduced for nation development. In some cases it was introduced prior to independence by colonial...

CHAPTER I

INTRODUCTION

Background to the study: The responsibilities of the mass media as a social institution cannot be over emphasized, it is not therefore an over statement to point out here that the co-existence of the society and the functionality of government and its agencies are the reason the mass media exist.  This means that the mass media have responsibilities that are meant to keep the society in pea...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: As one of the most important institutions in nay organized human society, the media is always objected to play vital roles in the society. The obligation is, in many ways self imposed and goes well with the freedom to report comment participate and publish which the media always fifth for, guards very jealousy and cherish e...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Education through media has created substantial changes in the traditional concept of education, has eliminated most of the deficiencies of the traditional systems of education and has created fundamental changes in education (Charlton et al., 2002). Using the mass media has caused an increase in the knowledge level an...

CHAPTER ONE

INTRODUCTION

Background to the Study: In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner as an essential necessity for social, economic and political advancements (World Bank, 1989, Nanda, 2006; Hout, 2007; Gisserlquit, 2012), yet better governance keeps on being a wellspring of stress and...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right, effectively distribute and display it to adequately meet the need of the consumers. The company must also let the people know about the existence of the product; the company must communicate the prod...

CHAPTER ONE

INTRODUCTION

Background to the Study: Mass media have the capacity to educate mass audience especially children in primary and secondary school. Ocharo and Karam (2015) noted that several researches on the impact of mass media as educational channels made mass media relevant in children learning ability.

Mass media play a major role in enhancing positive development through various educational program...

CHAPTER ONE

INTRODUCTION

Background to the Study: In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner as an essential necessity for social, economic and political advancements (World Bank, 1989, Nanda, 2006; Hout, 2007; Gisserlquit, 2012), yet better governance keeps on being a wellspring of stress and...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous but mostly heterogeneous audience. For any human society, the successful conduct of its internal and external affairs depends largely on the exten...

 CHAPTER ONE

INTRODUCTION: The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just a wooden box and as amp liter.  The audience has thrilled by these live commentaries run by various pioneer commentators. Ever since the tradition of running radio commentary has remained with radio to this day. In presidential democracy suc...

CHAPTER ONE

INTRODUCTION

Background to the study: The need to introduce the effect programmes in sensitizing the electorate as necessitude the writing of this project work. It has been observed that the most broadcasting stations are engaging in some extra curriculum activities such as introducing of interactive programmes that calls for an immediate response when election...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Communication is said to be the life blood of every society. There is therefore a need to know what communication is all about. Communication as a discipline has continued to attract new definitions from time to time so that no single definition is accepted by scholars interested in the field. Communication as an...

CHAPTER ONE

INTRODUCTION: This paper evaluates Nigerian press reportage of political campaign during the 2011 presidential election. The major focus of the paper is to assess the role of the Nigerian press in the struggle for political position. Arguments exist that the role of the Nigerian press in the struggle for political emancipation can be greatly influence by ownership. An owner said to be that person or grou...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: The activities of social media have increased overtime with the advancement in the level of technology in Nigeria and its effect is in the life of music artist and the Nigeria music industry. It is evident that the development of social media on the Internet has considerably transformed the way people communicate with one anoth...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children’s behaviour and general way of life, thus study examines the kind of influences or effects adve...

CHAPTER ONE

INTRODUCTION

Background Of The Study: It has been known for a long time that social media is a type of human interaction in which individuals participate in the production, sharing, and/or trading of information and ideas within online groups and networks. The proliferation of social media platforms has led to the development of brand-new online social networks...

CHAPTER ONE

INTRODUCTION

Background of the study: Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in Lagos, raised alarm on the future of newspaper in Nigeria. Majority of the participants concluded that unless the print media braced up to the challenges posed by the new media, it might go extinct in...

CHAPTER ONE

INTRODUCTION

Background to the Study: Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message from mass media. The potential power of the mass media to help solve social problems. Television, radio and print advertising can entice people to buy a wide range of products and services, and...

CHAPTER ONE

INTRODUCTION

Background to the Study: Mass media have long been significant agents of socialisation and instruments of social change, particularly in an era when individuals rely heavily on mass media messages. The capacity of the mass media to contribute to the resolution of social issues. People can be persuaded to purchase a vast array of goods and serv...

ABSTRACT

This study was carried out to examine the challenges facing Nigeria television in switching to digital broadcasting in Nigeria with special reference to ITV Benin City. Specifically, the study aimed to examine if the transition from analogue to digital broadcasting have an impact on broadcast industry in Nigeria, know the challenges that transition from analog to digital poses for the broadcast station in Nigeria, examin...

Table of Content

List of Tables

ABSTRACT

CHAPTER ONE: INTRODUCTION

1.1 Background of the study

1.2 Statement of the problem

1.3 Objective of the study

1.4 Research question

1.5 Significance of the study

1.6 Scope of the study

1.7 Limitation of the study

1.8 Definition of terms

CHAPTER TW...