A COMPARATIVE ANALYSIS OF APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICE
BACKGROUND TO STUDY
As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...
View DetailsTHE INFLUENCE OF GENDER ON THE EDUCATION OF THE GIRL CHILD
BACKGROUND OF THE STUDY: Gender party in education is a thing of concern in this era according to united conference held in Aduis Ababa (2001) show progress on girls education will account for over (10) million unnecessary child and material deaths. E...
View DetailsA CRITICAL ANALYSIS OF GENDER INEQUALITY IN NIGERIA AND ITS IMPACT FOR INCLUSIVE ECONOMIC GROWTH IN NIGERIA FROM 1982-2020
ABSTRACT: This study critically analyses gender inequality in Nigeria and its Impact for inclusive economic growth in Nigeria from 1982-2020. Specifically, the study determines whether there is an impact of gender inequality on economic growth in Nigeri...
View DetailsA CRITICAL ASSESSMENT OF THE IMPACT OF GENDER CRIMINALITY IN NIGERIA: A COMPARATIVE REVIEW
BACKGROUND OF THE STUDY: Gender is clearly defined as the economic, social, and cultural characteristics, qualities, and opportunities associated with being either male or female. Men and women are fundamentally different in most civilizations, as seen by their a...
View DetailsA CRITICAL EXAMINATION OF INFANT MORTALITY RATE IN ABIA STATE: A CASE STUDY OF FEDERAL MEDICAL CENTRE UMUAHIA
INTRODUCTION: The federal government has made significant progress in the following fields since Nigeria gained independence in 1960: agriculture, education, industries, health services, banking, among others. The government has worked to guarantee that everyone, especially women...
View DetailsA CRITICAL INVESTIGATION OF WOMEN ENTREPRENEURS AND THE FACTORS AFFECTING THEIR PERFORMANCE IN NIGERIA
ABSTRACT: The main focus of this study was to a critically investigate women entrepreneurs and the factors affecting their performance in Nigeria using women entrepreneurs in Edo State as a case study. The objective of the study seeks to find out the fa...
View DetailsA STATISTICAL REVIEW OF MALARIA CASES AMONG CHILDREN AND ADULT
Background of the study: The Malaria remains one of the most serious global health problems. There are an estimated one million deaths each year, with nearly seventy five percent (75%) occurring in children living in sub-Saharan Africa. The history of malaria stretches...
View DetailsA STUDY ON AUDIENCE PERCEPTION OF THE MEDIA IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION
ABSTRACT: This study was carried out to examine the audience perception of the media in mobilizing women for political participation using Mando area of Kaduna State as case study. Specifically, the study was aimed at examining the role of women in...
View DetailsTHE LEGALISATION OF ABORTION AND ITS INFLUENCE ON THE SEXUAL BEHAVIOURS OF ADOLESCENTS: AN EXAMINATION OF FCT RESIDENTS
ABSTRACT: This study was carried out on abortion legalization and its impact on sexual practices of youths: a study of FCT residents. To achieve this 3 research questions were formulated. The survey design was adopted and the simple random sampling technique...
View DetailsA SURVEY STUDY INVESTIGATING THE IMPACT OF FEMALE GENITAL MUTILATION IN BENIN CITY, EDO STATE, NIGERIA
ABSTRACT: One of the most painful physical and emotional experiences for many women and young girls from developing countries is female genital mutilation. A contribution of demographic variables to prediction of attitude and knowledge of consequences of FGM among female civ...
View DetailsACCEPTANCE AND UTILISATION OF FAMILY PLANNING SERVICES AMONGST SECONDARY SCHOOL STUDENTS
ABSTRACT: Family planning is an important preventive measure against maternal and child morbidity and mortality. It is an essential component of primary health care and reproductive health. There is relatively high fertility rate in suburban and rural Nigeri...
View DetailsA COMPREHENSIVE EXAMINATION OF THE NOTION OF CRIME VICTIMS WITHIN THE NIGERIAN CONTEXT
ABSTRACT: It is not exaggeration that despite the effort of NAPTIP and other bodies like the ILO, there are still cases and reports of women and child trafficking in Nigeria. There are occasions where hospitals take in young pregnant girls, offer them money for their babies...
View DetailsAN ASSESSEMENT OF THE LEGAL STRUCTURE FOR THE PROTECTION OF WOMEN’S RIGHTS IN NIGERIA
Abstract: This study assess of the legal structure for the protection of women’s rights in Nigeria. Specifically, the study aimed to examine the platform provided under the Nigerian law for the protection of women’s rights as well as to study the exte...
View DetailsAN ASSESSMENT INTO THE FREQUENCY OF URINARY TRACT PARASITES IN PATIENTS
Background to the Study: An infection of any region of the urinary system is referred to as a urinary tract infection (often abbreviated as UTI). The kidneys, ureters, bladder, and urethra are the components that make up the urinary tract. Any component of these...
View DetailsAN ASSESSMENT OF ELECTRONIC MEDIA AND ITS ROLE IN NATIONAL IMAGE BUILDING IN NIGERIA
ABSTARCT: This study was carried out on the role of electronic media in national image building using Channels Television, Lagos State. To achieve this, three significant research objectives were formulated. The survey design was adopted and the simple...
View DetailsAN ASSESSMENT OF SOCIO-CULTURAL PRACTICES HINDERING WOMEN’S POLITICAL PARTICIPATION IN NIGERIA
ABSTRACT: In this modern age of development, political inequality between men and women has always been an important issue of concern. This is so because of the realization that the marginalization of a segment, race or particular sex in the society has far...
View DetailsAN INVESTIGATIVE REPORT ON CHILD AND WOMEN TRAFFICKING IN NIGERIA: THE NAPTIP LEGAL PERCEPTION
ABSTRACT: It is not exaggeration that despite the effort of NAPTIP and other bodies like the ILO, there are still cases and reports of women and child trafficking in Nigeria. There are occasions where hospitals take in young pregnant girls, offer them money for their babies...
View DetailsA CRITICAL EVALUATION OF THE ROLES OF SOCIAL MEDIA IN FACILITATING PUBLIC AWARENESS REGARDING DOMESTIC VIOLENCE IN NIGERIA
Background to the Study: There has been disturbing news of domestic violence in every nook and cranny of the nation for some time now in the society of Nigeria. This is the case in every part of the country. In the event that a story concerning cultism, prostitut...
View DetailsAN ASSESSMENT OF THE ROLE OF NEWSPAPER IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION IN NIGERIA
ABSTARCT: This study was carried out on the role of newspaper in mobilizing women for political participation in Nigeria. To achieve this, four significant research objectives were formulated. The survey design was adopted and the simple random sampling...
View DetailsA STUDY ON THE INCIDENCE OF ADOLESCENT ABORTION IN THE NUMAN LOCAL GOVERNMENT AREA, ADAMAWA STATE
ABSTRACT: Approximately one-third of global unsafe abortion-related fatalities occur among young women and girls annually, while adolescents aged 15-19 account for 15% of all unsafe abortions. Despite the increasing global focus on the well-being and healthcare o...
View DetailsAN EXAMINATION OF DOMESTIC WATER DEMAND AND SUPPLY: A CASE STUDY OF ILORIN, KWARA STATE
Background of the study: Water is necessary for life, and its availability, usage, and spatial distribution are all linked to economic growth and societal progress. Aside from oxygen, water is essential to life; it is a cornerstone for human success because adequate and high-qual...
View DetailsAN EXAMINATION OF FACTORS RESPONSIBLE FOR THE BEHAVIOR OF WOMEN TOWARDS FAMILY PLANNING IN NIGERIA
Background of the Study: Family planning is the process of having a specific number of children at intervals acceptable by individuals or couples, with the goal of promoting both the health and welfare of the family unit as a whole. As the name suggests, family planning involves...
View DetailsA CRITICAL ANALYSIS OF THE IMPACT OF WESTERN MEDIA ON THE FASHION PREFERENCES OF NIGERIAN YOUNG WOMEN
ABSTRACT: This study was carried out to examine the influence of western media on the fashion choices of Nigerian women using female students of Legacy University, Okija as case study. Specifically, the study aimed at showing how the contents...
View DetailsAN EXMINATION ON THE IMPACT OF GENDER INEQUALITY ON EQUAL EMPLOYMENT OPPORTUNITY FOR WOMEN: A CASE STUDY OF KADUNA STATE
BACKGROUND OF THE STUDY: The topic of unequal treatment of men and women is one that has been making headlines and resonating widely across society for decades. In order to examine this situation, one must try to get to the root of the problem and must understand the sociological...
View DetailsAN INVESTIGATION INTO PERCEPTION AND ACCEPTANCE OF CAESAREAN SECTION AMONG PREGNANT WOMEN
BACKGROUND OF STUDY: In the majority of underdeveloped nations, including Nigeria, maternal mortality is the main cause of death among pregnant women (Mekonnen and Mekonnen, 2022; WHO, 2017). In addition, India and Nigeria are thought to account for one-thir...
View DetailsAN INVESTIGATION INTO PUBLIC PERCEPTION OF WOMEN OBJECTIFICATION IN NIGERIAN MUSIC VIDEOS
BACKGROUND OF THE STUDY: The value of connectivity can not be overemphasized. Communication has from the onset been a central and crucial aspect of human life. Without communicating, humans can not exist since communication is the only way by which concepts and i...
View DetailsAN INVESTIGATION INTO THE ATTITUDE OF WOMEN TOWARDS FAMILY PLANNING PROGRAMME: A CASE STUDY OF LAGOS STATE
ABSTRACT: This study investigated the attitude of women towards family planning programme in Lagos State in Ikosi/Iheri Local Government Area of Lagos State. The purpose of this research was to find out the influence of family size, socio-economic status of famil...
View DetailsAN INVESTIGATION INTO THE CAUSES, PREVALENCE AND EFFECT OF FEMALE PROSTITUTION IN NIGERIA TERTIARY INSTITUTIONS: A CASE STUDY OF COLLEGE OF EDUCATION, EKIADOLOR-BENIN
BACKGROUND TO THE STUDY: Prostitution has become rampant in our society today among growing teens and youths. These young people see selling of their bodies as the fastest way of getting income for their keeps. In the past those engaged in prostitution use to be women sellin...
View DetailsA STUDY EXAMINING THE IMPACT OF CHLAMYDIA INFECTIONS AND STRATEGIES FOR THEIR MANAGEMENT AND ERADICATION
Background: Chlamydiae are obligatory intracellular bacteria that are tiny and gram-negative. They infect squamocolumnar epithelial cells more often than other types. Chlamydia is the most common sexually transmitted illness that leads to urethritis. Its frequency rates are highe...
View DetailsAN INVESTIGATION INTO THE IMPACT OF TELEVISION SERIES ON THE NIGERIAN WOMEN (A CASE STUDY OF LAGOS STATE)
Background of the study: The mass media has recently become very well-established in emerging nations. Today, even historically isolated areas have access to television and radio programming. Although proof of the media's socioeconomic consequences is not restricted to develo...
View DetailsAN INVESTIGATION INTO THE IMPACT OF TWO TEACHING STYLE ON THE ACADEMIC PERFORMANCE OF JUNIOR SECONDARY SCHOOL STUDENTS IN HOME ECONOMICS
Background of the study: Any level of education's main goal in teaching is to effect fundamental change in the student (Tebabal & Kahssay, 2021). Teachers should use the most effective teaching techniques that best meet particular goals and level exit out...
View DetailsA COMPREHENSIVE INQUIRY INTO THE FACTORS INFLUENCING THE SUCCESSFUL ENGAGEMENT OF WOMEN IN ADULT EDUCATION IN NIGERIA
Background of the study: The central tenet of the Nigerian educational system is the development of the whole person into a responsible and productive member of society. This is accomplished through the acquisition of the appropriate knowledge, mental and physical capabilities, a...
View DetailsA STUDY EXAMINING THE PREVALENCE OF URINARY TRACT PARASITES AMONG PATIENTS
Background to the Study: An infection of any region of the urinary system is referred to as a urinary tract infection (often abbreviated as UTI). The kidneys, ureters, bladder, and urethra are the components that make up the urinary tract. Any component of these...
View DetailsA SURVEY OF SCHOOL-AGE ADOLESCENTS' ATTITUDES TOWARDS GENITAL MUTILATION
BACKGROUND OF THE STUDY: Female circumcision has been a prevalent situation in many countries around the world, including Nigeria. However, with the increasing awareness on the role played by women in the social well-being of the community, female circumcision has become an issue...
View DetailsANALYSIS OF CAUSES OF MATERNAL MORTALITY IN GENERAL HOSPITAL CALABAR, CROSS RIVER STATE
Background of the study: The ever-increasing focus on enhancing women's reproductive health on a worldwide scale has resulted in an increased need for research, particularly in the field of maternal health. Since the late 1980s, the issue of maternal health,...
View DetailsEXAMINING THE CHARACTERISTICS AND FINANCIAL ACHIEVEMENT OF LISTED CONSUMER GOODS FIRMS IN NIGERIA
Background To The Study: The performance of each firm not only contributes to its own market value, but also to the growth of the whole industry, which in turn contributes to the economy's economic success. Scholars in numerous fields of business and strategi...
View DetailsASSESSMENT OF THE CONTRIBUTIONS OF IBIBIO WOMEN TO THE DEVELOPMENT OF THE COLONIAL ECONOMY (1900-1960)
Background of the Study: All over the world, governments, organisations and individuals are talking gender sensitivity. Everywhere one turns, people are becoming more aware of the need for the woman folk to get off the back-burner and make a more visible and mean...
View DetailsASSESSING KNOWLEDGE, PRACTICE AND FACTORS INFLUENCING BIRTH PREPAREDNESS AND COMPLICATION READINESS AMONG COUPLES
ABSTRACT: This study was carried out to assess knowledge, practice and factors influencing birth preparedness and complication readiness among couples in selected rural communities in Oji River. The objectives of the study were to determine knowledge of birth pre...
View DetailsASSESSING THE IMPACT OF POVERTY ON MATERNAL AND INFANT MORTALITY IN DAURA, KATSINA STATE
ABSTRACT: This research study examines the influence of poverty on maternal and infant mortality in Daura, Katsina state. The concepts of maternal and infant mortality have long been recognised in the fields of social and medical sciences. Both of these factors p...
View DetailsEVALUATING THE INFLUENCE OF POVERTY ON MATERNAL AND INFANT MORTALITY IN THE JOS NORTH LOCAL GOVERNMENT AREA
ABSTRACT: This research work consider the impact of poverty on maternal and infant mortality in Jos North Local Government area. Maternal and infant mortality are not new concept in the social and medical sciences. They both pose serious threats to human survival...
View DetailsASSESSING THE USE OF TRADITIONAL MEDICINE IN THE TREATMENT OF MALARIA AMONG PREGNANT WOMEN
ABSTRACT: The aim of this study is to examine the use of traditional medicine in the treatment of malaria among pregnant women in Abraka, Delta State. The study adopted a survey research design and conveniently enrolled 147 participants in the study.We...
View DetailsEFFICACY ASSESSMENT OF ADVERTISING AS A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION
ABSTRACT: This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television...
View DetailsASSESSMENT OF CHILD CARE STRESS AMONG WOMEN OF CHILD BEARING AGE STUDYING IN FACULTY OF ALLIED HEALTH SCIENCE UNIVERSITY OF MAIDUGURI
ABSTRACT: This study was carried out to assess child care stress among women of child bearing age studying in Faculty of Allied Health Science University of Maiduguri. Specifically, the study was aimed at examine if women of child bearing age studying...
View DetailsAN EVALUATION OF THE STRESS RELATED TO CHILD CARE AMONG WOMEN OF CHILDBEARING AGE: A CASE STUDY CONDUCTED AT LAGOS STATE UNIVERSITY TEACHING HOSPITAL (LASUTH)
ABSTRACT: The purpose of this study was to evaluate the level of stress related to child care experienced by women in the age range of childbearing. The study focused on investigating whether women of childbearing age at Lagos State University Teaching Hospital (...
View DetailsASSESSMENT OF FACTORS AFFECTING PERFORMANCE OF WOMEN ENTREPRENEURS IN NIGERIA
Background of the study: Transforming enormous ideas into economic opportunities is the decisive issue of entrepreneurship. History shows that economic progress has been significantly advanced by pragmatic people who are entrepreneurial and innovative, able to exploit opportuniti...
View DetailsASSESSMENT OF FEMALE GENITAL MUTILATION IN NIGERIA: A CASE STUDY BENIN CITY
Background of the study: According to the World Health Organization (WHO), Female genital mutilation (FGM) is defined as all procedures which involve partial or total removal of the external female genitalia and/or injury to the female genital organs, whether for cultural or any...
View DetailsPATIENTS' KNOWLEDGE AND PERCEPTION OF HYPERTENSION AND ITS MANAGEMENT
Background of Study: Hypertension remains a major global public health challenge that has been identified as the leading risk factor for cardiovascular morbidity and mortality (Kearney, Whelton, Reynolds, Muntner, Whelton& He, 2004). It increases hardening of...
View DetailsASSESSMENT OF KNOWLEDGE ON CAUSE AND PREVENTION OF ANAEMIA AMONG PREGNANT WOMEN ATTENDING ANTENATAL CLINIC
Background of the study: Anaemia describes a situation in which there is a reduction of haemoglobin concentration in the blood of pregnant women to a level below 11g/dl. Anaemia is one of the most common nutritional deficiency di...
View DetailsASSESSMENT OF NUTRITIONAL KNOWLEDGE AND PRACTICE ON THE HEALTH OF PREGNANT WOMEN IN MAYO-DASSA JALINGO, TARABA STATE
BACKGROUND OF THE STUDY: Nutritional knowledge has been proven to play a very vital role in adopting optimal nutrition practices in the health of every expectant mother.As a matter of fact, health and nutritional status of the population of a nat...
View DetailsASSESSMENT OF RESIDENTS’ ATTITUDES TOWARDS RECREATION IN BIDA-NIGERIA
ABSTRACT: Attitudes are essentially important in determining a people’s peculiarities and response to services provided. This study, titled ‘assessment of residents’ attitudes towards recreation in Bida-Nigeria’ was achieved through field observation and t...
View Details