Background of the study: The age in which teachers were considered as repositories of information has become obsolete. The rapid pace of global progress can be attributed to the continuous advancements in technology. Significantly, technology encompasses the domains of information and communicati...

ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of...

ABSTRACT: This focus of this study is to assess twitter ban on Nigeria’s image in the international community using Abuja as case Study, Nigeria. Survey research design was adopted for the study and with the aid of convenient sampling method, the resea...

ABSTRACT: The main focus of this study is to examine the implication of X (formerly twitter) ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80...

Background of the study: Technology has been the success story of our century and has opened doors for beneficial inventions.  Technology has countries interconnected and the world has now become a global village (Ojo 2019). he information of most people and...

Abstract: Social media networks over the years has proven to be a great source of information and communication in a large scale leading to a vast amount of diverse datasets.  This capability makes it possible to analyse large  amounts of data virt...

ABSTRACT: The purpose of this study was to assess the impact of the Twitter app on brand awareness in Nigeria, with a specific focus on Rite Food Limited in Lagos State. The study aimed to analyse the impact of the Twitter ban on Rite Foods Limited's brand aw...

Background Of The Study: Social media currently seem to take the centre stage in the field of information and communication technology(Nche, 2012). It has become an integral part of modern society. Consequently, social networking websites such as Facebook, T...

ABSTRACT: The primary objective of this research is to ascertain the underlying factors and consequences associated with the imposition of a Twitter ban on the residents of Nigeria, with specific emphasis on the Asaba city located in Delta state. The present anal...

ABSTRACT: This study was carried out to examining comparison of social media and radio stations on the assessment of news information using University of Ibadan, Oyo State as case study. Specifically, the study ascertain whether University of Ibada...

BACKGROUND OF THE STUDY: Social media are interactive technologies that enable people to create and share content, thoughts, job interests, and other modes of expression across virtual communities and networks.Users either use web-based applications on their desk...

Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way...

BACKGROUND TO THE STUDY: In 2015 general elections witnessed a remarkable use of social media as a political communication tool in Nigeria. Three major issues underline the tremendous use of social media tools during the 2015 elections. Firstly, the use of social media in Ni...

CHAPTER ONE

INTRODUCTION

1.1 Background Of The Study

The role of the media as the society's watchdog has evolved over the course of time, and the information and...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Social media was invented as a result of modernization in all countries of the world. Social media is an important tool for l...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Globally, the concept of reading is one of the essential building blocks of learning, it is a process that requires the use o...

CHAPTER ONE

INTRODUCTION

Background of the study: The emergence of Information and Communication Technology (ICT) and internet facilities have drastically affected almost every facet of human life. Currently, it is greatly evi...

CHAPTER ONE

INTRODUCTION

Background of the study: The use of social media (internet powered) in the 21st century has become a core integral part of humans everyday life....

CHAPTER ONE

INTRODUCTION

Background of the Study: Addiction to the usage of social network has greatly increased in contemporary times. The risk of its effects on the academic...

CHAPTER ONE

INTRODUCTION

Background of the study: The use of social media (internet powered) in the 21st century has become a core integral part of humans everyday life....

CHAPTER ONE

INTRODUCTION

Background of the Study: Addiction to the usage of social network has greatly increased in contemporary times. The risk of its effects on the academic...

CHAPTER ONE

INTRODUCTION

Background of the study: The world is a big interconnected community that is united through a network of wired and wireless devices via the World Wide Web (WWW). The majority of individuals today posse...

CHAPTER ONE

INTRODUCTION

Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: The activities of social media have increased overtime with the advancement in the level of technology in Nigeria and its effect...

CHAPTER ONE

INTRODUCTION

Background Of The Study: It has been known for a long time that social media is a type of human interaction in which individuals participate in the pr...

CHAPTER ONE

INTRODUCTION

Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime...

Chapter 1. Introduction

Public relations is faced with challenges such as cultural differences, misrepresentation of the target audience/public in media campaigns, and one size fits all strategies. This study explores how culture plays a significant rol...

THE USE OF TECHNOLOGY AND COMMUNICATION TOOLS BY YOUTHS IN ORGANIZING PROTESTS (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)

Chapter One: Introduction

1.1 Background of the Study

In contemporary protest movem...

ANALYSING THE ROLE OF X (FORMERLY TWITTER) IN OBTAINING SOCIAL JUSTICE.

Chapter One: Introduction

Background of the Study

Social media platforms have become powerful tools for advocating social justice, reshaping public discourse, and mobilizing collective action. Am...

SOCIAL MEDIA COMEDY SKITS AS A SELF-EMPLOYMENT TOOL IN NIGERIA
Chapter One: Introduction

Background of the Study

In Nigeria, social media has become a powerful platform for communication, entertainment, and business. One of the emerging trends is the use of social media...

THE IMPACT OF SOCIAL MEDIA HACKING ON BUSINESS BRAND REPUTATION

Chapter One: Introduction

Background of the Study

Social media has become an integral part of modern business strategy, offering platforms for brand promotion, customer engagement, and market analysis. H...

THE ROLE OF SOCIAL MEDIA IN RAISING AWARENESS AND COMBATING GENDER-BASED VIOLENCE IN THE 21ST CENTURY

Chapter One: Introduction

Background of the Study

The advent of social media in the 21st century has revolutionized the way informa...

1.1 Background of the Study

Social media platforms have fundamentally transformed the global political discourse. The widespread use of social media in Nigeria has greatly transformed the way political communication works, providing new...

1.1 Background of the Study

The integration of social media in educational environments has become a transformative approach to enhancing student engagement and expanding the learning experience beyond traditional boundaries. Social med...