Background of the Study: The Internet has its origins in cold war and technological rivalry between USSR and US. In fact "while the World Wide Web was created in 1991, its origin dates back to 1957 when the Soviet Union launched the Sputnik I satellite" (Dickey and Lewi...

Background of the study: The age in which teachers were considered as repositories of information has become obsolete. The rapid pace of global progress can be attributed to the continuous advancements in technology. Significantly, technology encompasses the domains of information and communicati...

Background to the study: The Covid-19 pandemic in Nigeria is part of the worldwide plague of coronavirus illness 2019 caused by SARS coronavirus (SARS Covid-19). Coronavirus was found for the first time in December of 2019 in Wuhan, China. The World Health Organi...

ABSTRACT: The study examines the study of fake news on the social media by university students. The study based its scope on Delta State University. The study was anchored on the Use and Gratification theory of mass communication. The study adopted the descriptiv...

ABSTRACT: The study assessed Consumers Believability of Television Advertisement Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organizations to communicate, introdu...

Background to the Study: There has been disturbing news of domestic violence in every nook and cranny of the nation for some time now in the society of Nigeria. This is the case in every part of the country. In the event that a story concerning cultism, prostitut...

ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of...

ABSTRACT: The main objective of this study is to analyse the impact of societal influence on youth ritualism, with a specific focus on the case of Micheal Okpara University of Agriculture, Umudike. The chosen research design for this study is the survey method fo...

ABSTRACT: The main focus of this study is to examine the implication of X (formerly twitter) ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80...

Background of the study: Technology has been the success story of our century and has opened doors for beneficial inventions.  Technology has countries interconnected and the world has now become a global village (Ojo 2019). he information of most people and...

BACKGROUND OF THE STUDY: According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managin...

Abstract: Social media networks over the years has proven to be a great source of information and communication in a large scale leading to a vast amount of diverse datasets.  This capability makes it possible to analyse large  amounts of data virt...

ABSTRACT: The purpose of this study was to assess the impact of the Twitter app on brand awareness in Nigeria, with a specific focus on Rite Food Limited in Lagos State. The study aimed to analyse the impact of the Twitter ban on Rite Foods Limited's brand aw...

Background Of The Study: Social media currently seem to take the centre stage in the field of information and communication technology(Nche, 2012). It has become an integral part of modern society. Consequently, social networking websites such as Facebook, T...

Background of the study: In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of th...

Background Of The Study: Revenue growth is a top priority on corporate agendas today. Companies are grappling with challenges such as learning how to enter new markets and attract new customers, identifying which new channels to tap in each segment and geography,...

BACKGROUND OF THE STUDY: Block chain technology is one of the newest, hottest and most intriguing technologies currently in the market. The technology is capable of providing a secure, transparent, and efficient processes for Entrepreneurs, startup companies, inv...

ABSTRACT: This study was carried out to examining comparison of social media and radio stations on the assessment of news information using University of Ibadan, Oyo State as case study. Specifically, the study ascertain whether University of Ibada...

BACKGROUND OF THE STUDY: Social media are interactive technologies that enable people to create and share content, thoughts, job interests, and other modes of expression across virtual communities and networks.Users either use web-based applications on their desk...

Background to the study: The Covid-19 pandemic in Nigeria is part of the global scourge of coronavirus disease 2019 caused by severe acute respiratory syndrome coronavirus (SARS Covid-19). Coronavirus was first discovered in Wuhan, China in December, 2019. Initia...

Background of the study: Social media is the integration of digital media, which includes combinations of electronic text, graphics, moving pictures and sounds in a structured computerized environment that allows users to interact with the data for appropriate pu...

Background of the Study: Various people describe drugs in a variety of ways. By definition, a drug is anything that when consumed by a living organism tends to alter one or a myriad of its functions. Owing to their chemical nature, drugs (legal or illegal) alter...

Background Of The Study: The putative "coronavirus" is thought to be a zoonotic virus that causes acute respiratory tract infections and deadly pneumonia in humans (Probasco, 2020). It was originally found in December 2019 in Wuhan, China's capital...

BACKGROUND TO THE STUDY: In 2015 general elections witnessed a remarkable use of social media as a political communication tool in Nigeria. Three major issues underline the tremendous use of social media tools during the 2015 elections. Firstly, the use of social media in Ni...

CHAPTER ONE

INTRODUCTION

1.1 Background Of The Study

The role of the media as the society's watchdog has evolved over the course of time, and the information and...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Social media was invented as a result of modernization in all countries of the world. Social media is an important tool for l...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Every society across the globe has its peculiar problems and challenges. Nigeria is not an exception. As a developing country...

CHAPTER ONE

INTRODUCTION

Background of the Study: The Special Anti-Robbery Squad, popularly known as SARS, was established as a special police unit in 1992 to tackle increasin...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: These days, a significant portion of commercial business all around the world takes place on digital networks, which link ind...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Globally, the concept of reading is one of the essential building blocks of learning, it is a process that requires the use o...

CHAPTER ONE

INTRODUCTION

Background of the study: The emergence of Information and Communication Technology (ICT) and internet facilities have drastically affected almost every facet of human life. Currently, it is greatly evi...

CHAPTER ONE

INTRODUCTION

Background of the study: The use of social media (internet powered) in the 21st century has become a core integral part of humans everyday life....

CHAPTER ONE

INTRODUCTION

Background of the Study: Addiction to the usage of social network has greatly increased in contemporary times. The risk of its effects on the academic...

CHAPTER ONE

INTRODUCTION

Background of the study: The use of social media (internet powered) in the 21st century has become a core integral part of humans everyday life....

CHAPTER ONE

INTRODUCTION

Introduction: Election is the central institution of democratic representative governments. This is because, in a democracy, the authority of the gove...

CHAPTER ONE

INTRODUCTION

Background of the Study: Addiction to the usage of social network has greatly increased in contemporary times. The risk of its effects on the academic...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Every society on the planet faces its own set of issues and challenges. Nigeria is no different. As a developing country, it...

CHAPTER ONE

INTRODUCTION

Background of the study: The world is a big interconnected community that is united through a network of wired and wireless devices via the World Wide Web (WWW). The majority of individuals today posse...

CHAPTER ONE

INTRODUCTION

Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a...

CHAPTER ONE

INTRODUCTION

Background to the Study: Recent development in Information and Communications Technology (ICT) has resulted in tremendous progress in the area of comm...

CHAPTER ONE

INTRODUCTION

Background Of The Study: The advent of the internet in the 1990s led to major developments in the world of communication. Today the Internet has taken...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: The advent of the internet in the 1990s led to major developments in the world of communication. Today the Internet has taken a firm place in people's lives. It is difficu...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: The activities of social media have increased overtime with the advancement in the level of technology in Nigeria and its effect...

CHAPTER ONE

INTRODUCTION

Background Of The Study: It has been known for a long time that social media is a type of human interaction in which individuals participate in the pr...

CHAPTER ONE

INTRODUCTION

Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Academic results provide feedback on the evaluation of a student's performance in subject or course examinations. Constructive feedback, which includes both positive reinfo...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Academic results provide feedback on the evaluation of a student's performance in subject or course examinations. Constructive feedback, which includes both positive reinfo...

BACKGROUND OF STUDY: The entertainment media which is part of mass media, is undoubtedly one of the major tools that catch the attention of young people, teenagers and or youths in an interesting way today. The mass media (journals, magazines, radio or podcast, television, films...

Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising...

INTRODUCTION: Music is a common phenomenon that is found among the different cultures of the world and its importance and values cannot be over emphasised. Music is an age long art that has impacted greatly on humanity in so many ways beyond what words could describe. Experiences...