Abstract: The objective of this study is to analyse the linguistic characteristics of newspaper advertisements, with a specific focus on the Vanguard newspaper as a case study. The research employed a survey research design and utilised convenient sampling strategies to recr...

ABSTRACT: This study was carried out to examine an assessment of the impact of marketing segmentation on production planning in an organization  in  cool. Specifically, the study  aims to determine the most effective segmentation strategies to used...

ABSTRACT: This study was carried out to find out the impact of branding as a tool to increase sales volume of an organization. Specifically, the study identified methods of marketing branded  products in an organization,  found out different styles of b...

CHAPTER ONE

INTRODUCTION

1.1 Background to the study

All business organizations perform two basic functions we are production and marketing of goods and services ide...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a m...

Abstract

It is commonly believed that learning to spell English words demands an understanding of the relationship between sounds and   letters and a memory for those words or parts of words that lack consistency in their spellings. The English orthography is richly morphophon...

Abstract

Automobiles are integral in today’s society as they are used for transportation, com- merce, and public services. The ubiquity of automotive transportation creates a demand for active safety technologies for the consumer. Recently, the widespread use and improved sensing...