ABSTRACT: Due to technology  Advancements, relationship marketing has become a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitiv...

ABSTRACT: The focus of this study is to examine the present a critical investigation of the effect of covid-19 lockdown and POS withdrawal charges using Lagos State as case study. The study oversee an investigation into the impact of Covid-19 outbreak on the...

ABSTRACT: The current state of the Nigerian economy has resulted in a decline in the purchasing power of customers in relation to products and services. The present study survey has undertaken a critical examination of the impact of sales promotion on MTN Ni...

BACKGROUND OF THE STUDY: Online transactions for the acquisition of products and services are becoming more prevalent in daily life. 28 of the world's population, according to a Nielsen research done in 2007–2008, use the internet. 85 of these indi...

Background to the Study: Production is not complete until the goods get to consumers for whom they are meant. A typical firm will discover that the consumers of its product are scattered abroad. The firms decisions to distribute its products directly through own sales outlets or...

Background Of The Study: Revenue growth is a top priority on corporate agendas today. Companies are grappling with challenges such as learning how to enter new markets and attract new customers, identifying which new channels to tap in each segment and geography,...

ABSTRACT: The study analysed costs and returns of small scale honey bee production in Ohaozara Local Government Area of Ebonyi State, Nigeria. A multi-stage random sampling technique was used in selecting a total of 40 respondents for the study. Primary data used for the study we...

INTRODUCTION: Online Market, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other compute...

INTRODUCTION: E-commerce, sometimes referred to as online market or e-business, encompasses the exchange of goods and services using electronic platforms, specifically the Internet and related computer networks. The volume of electronic trading has experienced a significant surge...

BACKGROUND OF THE STUDY: On the convergence curve of information and communication technology, the world's financial institutions and telecommunication firms are about to enter a new cycle. A novel and potential application of the e-payment system for th...

AN OVERVIEW OF INVENTORY THEORY: In most manufacturing process, production systems, the financial services industry, the economy, agriculture, it is a known fact that they maintain stock of goods and services for future sale or use. The practice of stocking goods...

ABSTRACT: Rice has become a staple food, just like yam, garri and beans.  As a result, the marketing of rice has become very important due to increasing demand of the product.  The study examined the economics of farm-gate rice marketing in Enugu S...

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INTRODUCTION

BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: In any economy, the impact of trade fair cannot be over emphasized as it play a vital role in the overall economic, social and industrial development of a nation economy. Trade...

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BACKGROUND OF THE STUDY: In ancient days as life started mankind began to nurse the need for basic necessities of life for physiological satisfaction as food, shelter, safety, among other things. At first man tried to provide the necessary t...

CHAPTER ONE

INTRODUCTION

Background of the Study: Financial literacy remains an interesting issue in both developed and developing economies, and has elicited much interest in...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Globalization means the whole world is becoming a global village, the world are coming together to be one in unity, things ar...

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INTRODUCTION

Background Of The Study: The first POS systems originated in the late 1980s and early 1990s, with Gene Mosher's ViewTouch touch-screen gui and Mar...

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INTRODUCTION

BACKGROUND OF THE STUDY: Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message...

CHAPTER ONE

INTRODUCTION

Background of the Study: Advertising encompasses the comprehensive array of endeavours involved in effectively conveying information or promoting prod...

CHAPTER ONE

INTRODUCTION

Background of the study : In recent years, rapid technical advancement and new business models have led in a slew of novel...

CHAPTER ONE

INTRODUCTION

Background of the study: In recent years, rapid technical advancement and new business models have led in a slew of novel retail payment options....

CHAPTER ONE

INTRODUCTION

Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime...

1.1 Background of the Study

The research consists of several basic steps. The first step consists in the self-evaluation by the respective companies of the quality of their own products, while the third step is essentially a comparison of results, so that any difference...

BACKGROUND OF THE STUDY

Manufacturing companies are the main instrument for rapid growth, structural change and economic sufficiency of the Nigeria nation where they increase the avenue for employment, helps boost agriculture, and increase foreign exchange earnings of t...