ABSTRACT: Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO g...

ABSTRACT: This study examined an examination of the impact of location on rental values of residential properties in Ikeja Local Government Area in Lagos State. Data used were derived mainly from secondary sources such as documents, including published literature, official d...

ABSTRACT: The current state of the Nigerian economy has resulted in a decline in the purchasing power of customers in relation to products and services. The present study survey has undertaken a critical examination of the impact of sales promotion on MTN Ni...

ABSTRACT: This study was carried out to examine effect of advertisement on consumer purchase decision in food and beverages industry with special reference to Rite food. Specifically, the study  examine the justification for advertisement in an organiza...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through...

CHAPTER ONE

INTRODUCTION

1.1 Background to the study

All business organizations perform two basic functions we are production and marketing of goods and services ide...

CHAPTER ONE

INTRODUCTION

Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad...

CHAPTER ONE

INTRODUCTION

BACKGOUND TO THE STUDY

A typical market is made up of people who have various need, some are buyer in the market while other are sellers, ea...

CHAPTER ONE

INTRODUCTION

Background of the Study: The twenty first century age signifies significant shifts in the marketing strategies utilised by organisations and instituti...

CHAPTER ONE

INTRODUCTION

Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime...