Abstract : The competitive nature of the economy, cause many products and services to lose their distinctiveness, the competitors’ offering of lower prices, and the deteriorating public perception of the business organizations have called for the strategies,  and publi...

ABSTRACT: This study focused on interpersonal/human relations skills secretaries requires for effective job performance in industries. In the course of the study, related literature were reviewed. A total of 105 copies of questionnaire for both bosses, secretarie...

BACKGROUND OF THE STUDY: The word "public relations" has already been defined by several authors from various perspectives. Nwokoye (1984) defined public relations as the activities of a cooperative union, government, or other organization in establishi...

ABSTRACT: The research work titled an assessment of public relations strategies in the Nigerian financial institution which focused on UBA bank Gboko is aimed at evaluating the duty of public relations in the banking sector which the researcher employed some rese...

INTRODUCTION: The government as an institution is an organization and can only succeed when it maintains mutual lines of communication between itself and its citizenry. Public relations in government in brief, is the concerted efforts of the government officials...

Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression....

Background of the study: In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of th...

Abstract: Every activity in an organization requires human beings to interact, exchange information and co-ordinate other peoples' efforts. Such information becomes the basis for decisions affecting product lines, operation planning, marketing strategy, etc....

BACKGROUND OF THE STUDY: Secretaries play important roles in the implementation of the office work. The nature of their jobs is universally acknowledged as indispensable in caring out their duties effectively in the offices. Despite the indispensable nature of the secretary&rsquo...

BACKGROUND OF THE STUDY: This project comes up as a result of the observation made about ways that public relations can help to achieve the millennium development goals. Over the years, people are not aware of the millennium development goals, whereas govern...

BACKGROUND OF THE STUDY: In the contemporary competitive world of business/brand competition the ability to create maintain a positive corporate reputation has become an invaluable asset. It is this truism which inspired Macnamara (1999) to assert that the d...

BACKGROUND OF THE STUDY: The human resource department is one of the most important departments in every company and firm. Every company adopt the different departmental demarcations to suit their mission but in all of them, this department is always found almost...

BACKGROUND OF THE STUDY: Broadcasting, according to Robert White (1999:485) was introduced as a form of military communication in the 1920’s, the apogee of nationalism and government propaganda. Dominick (1990:175) one of the striking facts about broadcasti...

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INTRODUCTION

BACKGROUND OF STUDY: Nigeria is one of the most well-known and impressive countries in the world, despite the fact that it faces an exceptionally high...

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INTRODUCTION

Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need...

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INTRODUCTION

BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,...

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INTRODUCTION

BACKGROUND OF THE STUDY: As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communi...

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INTRODUCTION

BACKGROUND OF THE STUDY: The importance of human resources in an organization cannot be over-emphasized. Every organization cannot depend more on this...

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INTRODUCTION

BACKGROUND OF THE STUDY: Contemporary dictionary defines environment as all the surrounding condition, which influence growth and development. Environ...

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INTRODUCTION

Background Of The Study: The NAFDAC story is the story of food drugs and other products regulation in Nigeria.  It is a story that began well eve...

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INTRODUCTION

BACKGROUND OF THE STUDY: To assist the voluntary adoption of food choices and other food- and nutrition-related behaviours that are beneficial to one's health and well-being, nutrition education can be defined as any combination of...

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INTRODUCTION

Background of the study: Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization&rsq...

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INTRODUCTION

BACKGROUND OF THE STUDY: Advertising over the years has been an issue of discourse proponent of the dividends of advertising are of the view that adve...

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INTRODUCTION

BACKGROUND OF THE STUDY: Labor control in construction is one of the many options of procurement used for the process of project delivery. According to the records, this method of procurement is the oldest one there is, and it has been in use in Nigeri...

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INTRODUCTION

Background to the Study: Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message...

CHAPTER ONE 

INTRODUCTION