THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)
Its concept is a philosophy of...
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THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
CHAPTER ONE
INTRODUCTION
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through...
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THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Promotional strategies encompass a range of methods, including signage, symbols, mathematical expressions, and dynamic action...
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THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message...
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THE INFLUENCE OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANISATIONS
CHAPTER ONE
INTRODUCTION
Background of the Study: Advertising encompasses the comprehensive array of endeavours involved in effectively conveying information or promoting prod...
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THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Hotel services have played a functional role in the life of our people. Hotel industry is the engine room for effective communication and al l business transactions withi...
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A SURVEY ON THE NEXUS BETWEEN ADVERTISING AND ITS ON CUSTOMER PATRONAGE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a...
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A SURVEY ON THE NEXUS BETWEEN ADVERTISING AND ITS ON CUSTOMER PATRONAGE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a...
View Details