Background of the study: This research work is an attempt to study on fraud and financial malpractice as a leading factor to business failure. Business can be seen as all profit directed towards providing goods and services to mankind. The business organization under usual condit...

Background To The Study: The performance of each firm not only contributes to its own market value, but also to the growth of the whole industry, which in turn contributes to the economy's economic success. Scholars in numerous fields of business and strategi...

Background Information: Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous but mostl...

BACKGROUND OF THE STUDY: At an earlier point in history, societal expectations from business organizations did not go beyond efficient resource allocation and its maximization. But today, it has changed and modern business must think beyond profit maximization to...

BACKGROUND OF THE STUDY: This study seeks to enhance the understanding of the concept of management audit as an aid for effective management. The management auditor’s role in the evaluation of management performance cannot be over emphasized.

Just as change h...

Chapter One: General Introduction

The importance for the establishment of public enterprises or corporations was felt in 19th Century and there after. There were a lot of upheavals in European society because of industrialization and urbanization. Social issues li...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It hold...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and e...

CHAPTER ONE

INTRODUCTION

Background to the Study: The relevance of marketing planning and control cannot be over-emphasized as it is necessary for a manufacturing company...

ABSTRRACT

This research work was on the effect of consumer sales promotion in the marketing of foods and beverages in Enugu metropolis,( A study of seven-up bottling company plc). The main objective was to find out whether there is a direct relationship between increase in quantity purc...

Background to the Study

In every country or state, enterprises occupy a place of pride and importance. Enterprise in the view of Obi (2002) is of three major categories; Small, Medium, and Large scales. This study focuses on Small and Medium Enterprises popularly referred to as SMEs. Ac...

ABSTRACT

The study examines the impact of firm characteristics on corporate social responsibility: the moderating role of firm life cycle in quoted non-financial firms in Nigeria. The ex-post facto research design was used in this research alongside the positivism resea...