ABSTRACT: Photographs in news stories can stimulate opinion change, either making a reader love the good advertised, or making the reader hate it.  In view of the foregoing, this study sought to ascertain an “Assessment of Readers Perception on the use of photographs i...

ABSTRACT: This study was carried out on the residential building collapse in Nigeria: causes, effects and solutions. To achieve this 3 research questions were formulated.  The survey design was adopted and the simple random sampling techniques were empl...

Background of the Study: Journalism in Nigeria has continued to grow immensely in line with global trends despite strong infrastructural challenges. Communicating with a mass audience is not totally strange in Nigeria. Thus, mass media have been important tools in communicat...

Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo...

ABSTRACT: This study was carried out on the causes, effects and solutions of building collapse in Lagos State. Specifically, this study aimed at examining the causes of building collapse in Lagos State, identify the effects of building collapse in...

ABSTARCT: This study was carried out on the role of newspaper in mobilizing women for political participation in Nigeria. To achieve this, four significant research objectives were formulated. The survey design was adopted and the simple random sampling...

Background of the study: The Internet continues to evolve into a major news source. The internet which is the worldwide system of interconnected computers makes use of telecommunication resources. It is defined by Aina (2003), Hanson (2005) as a network made up o...

Background of the study: Over the past ten years, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on practically every aspect of daily life in industrialised cultures. In...

BACKGROUND OF THE STUDY: In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the persuasion...

BACKGROUND OF THE STUDY: The art of communication as we know it now has evolved over many generations. Humans have been working very hard for a very long time to improve on one of the most fundamental aspects of their existence, and this effort has resulted in the sophistication...

BACKGROUND OF THE STUDY: Communication as known everywhere has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result of a very long and sustained effort by human beings to improve on one o...

BACKGROUND OF THE STUDY: Culture entails the way of life of people culture is the total way of life of a people, culture can also be defined as the identity through  which a particular set of people are identified.

Every society, no matter how...

BACKGROUND OF THE STUDY: Broadcasting, according to Robert White (1999:485) was introduced as a form of military communication in the 1920’s, the apogee of nationalism and government propaganda. Dominick (1990:175) one of the striking facts about broadcasti...

CHAPTER ONE

INTRODUCTION

Background to the Study: In recent years, educational researchers have emphasized the critical role of the principal in creating an effective school e...

CHAPTER ONE

INTRODUCTION: The project concerns the role of broadcast journalism in Nigeria. Broadcast journalism deals with news writing and presentation in the electronic medium. This poses a Herculen task for a journa...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: The media has an important part to play in the man for gender transition and in narrowing the social woman gap that exists be...

CHAPTER ONE

INTRODUCTION

Background of the study: The growth of the use of the Internet, and in particular the World Wide Web, over the last 10 years has been phenomenal and...

CHAPTER I

INTRODUCTION

Background to the study: The responsibilities of the mass media as a social institution cannot be over emphasized, it is not therefore an over statement to point out here that the co-existence of th...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Education through media has created substantial changes in the traditional concept of education, has eliminated most of...

CHAPTER ONE

INTRODUCTION

Background to the Study: In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner a...

CHAPTER ONE

INTRODUCTION

Background to the Study: In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner a...

CHAPTER ONE

INTRODUCTION

Background Of The Study: The advent of the internet in the 1990s led to major developments in the world of communication. Today the Internet has taken...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: The advent of the internet in the 1990s led to major developments in the world of communication. Today the Internet has taken a firm place in people's lives. It is difficu...

CHAPTER ONE

INTRODUCTION

Background of the study: Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in...

CHAPTER ONE

INTRODUCTION

Background to the Study: Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message...

CHAPTER ONE

INTRODUCTION

Background to the Study: Mass media have long been significant agents of socialisation and instruments of social change, particularly in an era w...

Table of Content

List of Tables

ABSTRACT

CHAPTER ONE: INTRODUCTION

1.1 Background of the study

1.2 Statement of the problem

1.3 Objective of the study

1.4 Rese...

Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising...

CHAPTER ONE

INTRODUCTION

Background of the study

Information and communication technology is perceived to be a force to be reckoned with in the 21st century because it has caused and continues to cause major changes...

ABSTARCT

This study was carried out on the role of newspaper in mobilizing women for political participation in Nigeria. To achieve this, four significant research objectives were formulated. The survey design was adopted and the simple random...