Background of the study

The connection between democratic government and economic progress at the national level is recognized and valued by many. This is due to the fact that democracy plays an extremely significant and significant part in nurturing na...

ABSTRACT: The central tenet of banking sector consolidation was to develop a strong, reliable and diversified banking sector that is capable of playing effective developmental roles in the economy, such as funding of small and medium scale enterprises and becoming a competent and...

ABSTRACT: Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are dif...

ABSTRACT: Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO g...

Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo...

ABSTRACT: This study was carried out to examine the influence of western media on the fashion choices of Nigerian women using female students of Legacy University, Okija as case study. Specifically, the study aimed at showing how the contents...

ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc...

BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer...

Background of the Study: Democracy is the system of government that promotes the participation of the masses in government and the accountability of elected representatives to the electorate. The representatives are public office holders who are voted into office by the people th...

BACKGROUND OF STUDY: Pandemics present challenges of an entirely different type than other disease outbreaks or the vast majority of other natural disasters. Because these diseases strike global populations which have no immunological experience with them, their...

ABSTRACT: This study was carried out to examine the attitude of consumers towards Nigerian made goods . Specifically, the study examined the attitude of Nigeria towards Nigeria made goods. Also, know if really Nigerians prefer Nigeri...

BACKGROUND OF THE STUDY: This research work is aimed at determine attitude of consumers towards public utilities. The power holding company (formally called NEPA) was established by Decree No 24 of 1st April 1972 with the amalgamation of Electricity corporat...

Background to the Study: Attitude as a concept is concerned with individuals’ way of thinking, acting, and behaving. Attitudes are formed as a result of some kind of learning experiences. Attitude is fundamental to understanding social perception of people...

Background of the study: Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (Kuratko et al.,...

BACKGROUND OF THE STUDY: Sex is a term that is universally used so you would expect a good amount to be known about it. This is in part because the majority of societies regulate sexual activity. The family unit is the place where sexual activity or interactions...

BACKGROUND OF STUDY: Quality education remains the pivot for global prosperity and liberty. As a result, all hands must be on deck globally to develop policies that will improve qualitative education from elementary school to postsecondary institution, and consta...

ABSTRACT: This study was carried out to examining comparison of social media and radio stations on the assessment of news information using University of Ibadan, Oyo State as case study. Specifically, the study ascertain whether University of Ibada...

ABSTRACT: This research work was aimed at studding the major factors which determine the consumer preference for Malt Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the...

Background of the Study: Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide...

Background to the Study: Attitude as a concept is concerned with individuals’ way of thinking, acting, and behaving. Attitudes are formed as a result of some kind of learning experiences. Attitude is fundamental to understanding social perception of people because they stro...

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)

Its concept is a philosophy of...

ABSTRACT: The study was conducted to ascertain the efficacy of counselling services in Ekiti state, employing the descriptive survey research methodology as the chosen approach. The research sample encompasses the student populace attending secondary educational institutions with...

ABSTRACTl: The pig is a commonly encountered domesticated animal that may be found in Nigeria as well as various regions around West Africa.  Pigs are commonly raised for the purpose of producing meat, known as pork, as well as fat, referred to as lard. &nbs...

ABSTRACT: This research work is designed to examine the impact of advertising on consumer brand preference with particular reference to Big Kitchen Nigeria, Port-Harcourt, Nigeria. For the purpose of clarity, this project has been divided into five chapters and t...

ABSTRACT: The objective of this study was to examine how podcasts affect the media consumption habits of students in Nigerian tertiary institutions. The focus was specifically on students attending Lagos State University. The study aimed to examine students'...

ABSTRACT: The objective of this study was to examine how podcasts affect the media consumption habits of students in Nigerian tertiary institutions. The focus was specifically on students attending Lagos State University. The study aimed to examine students'...

BACKGROUND OF THE STUDY: This study, the role of radio in mobilizing Nigerian women into politics will look into the role played by radio as a medium of mass communication in galvanizing and preparing Nigerian women into politics especially towards participating in this on going...

BACKGROUND OF THE STUDY: Purpose work in a organization for the purpose of meeting certain needs, these news inferences people’s behavior as Simon (1957:217) has aptly pointed out of the behaviour of individuals in a organization is largely oriented to ward...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Because of the widely acknowledged potential of technology to enhance education, a number of efforts have been launched to en...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: ICTs stand for information and communication technologies and are defined, for the purposes of this primer, as a “diverse set of technological tools and resources us...

CHAPTER ONE

INTRODUCTION

Background of the study: The study of home economics has increased overtime in Nigeria; home economics as a subject play a significant role in the lif...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: The capital market has been identified as an institution that contributes to the socio-economic growth and development of eme...

CHAPTER ONE

INTRODUCTION

Background of the Study: The examination of each constituent of a social structure inevitably culminates in an explo...

CHAPTER ONE

INTRODUCTION

Background of the study: The use of social media (internet powered) in the 21st century has become a core integral part of humans everyday life....

CHAPTER ONE

INTRODUCTION

Background of the study: The use of social media (internet powered) in the 21st century has become a core integral part of humans everyday life....

CHAPTER ONE

INTRODUCTION

1.1 Background to the study

All business organizations perform two basic functions we are production and marketing of goods and services ide...

CHAPTER ONE

INTRODUCTION: Consumers have diverse motivation, taste and preference. They constantly seek solutions to the various state of deprivation (needs) through product offerings and bombardment of promotional messages. Consumer’s perception...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Realizing a good quality product in the market (whether it is a physical or service product) gives benefits to both organizat...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Prior to the advent of colonial influence, the practice of marketing in the Nigerian region primarily revolved around...

CHAPTER ONE

INTRODUCTION

Background to the study: Over the years, internet addiction has been linked to a number of issues, especially among secondary school students as they are the ones that use smartphones the most (Ozturk,...

CHAPTER ONE

INTRODUCTION

Background to the Study: In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner a...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,...

CHAPTER ONE

INTRODUCTION

Background to the Study: In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner a...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Mass marketing techniques have dominated the marketing strategies implemented by companies worldwide. Media such as radio, te...

CHAPTER ONE

INTRODUCTION

Background to the Study: Early marriage is a problem that is acknowledged as a global concern by a large number of development workers all over the wo...

CHAPTER ONE

INTRODUCTION: This chapter defined the meaning of financial institution, how they perform their function on the small scale industries and how they help them to regulate their business. It tells us the meaning of the small scale industries a...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: The use of computer in business transaction is growing day by day and it is widely use. It is common in most part of the country and the world itself is becoming a global villa...

CHAPTER ONE

INTRODUCTION

Background to the Study: Recent development in Information and Communications Technology (ICT) has resulted in tremendous progress in the area of comm...

CHAPTER ONE

INTRODUCTION

Background of the study: Recent sociopolitical and economic developments in the world and within nations have resulted in revised educational objectives and increased difficulty for social studies (U...