RELEVANCE OF STRATEGIC MANAGEMENT IN A COMPETITIVE BANKING ENVIRONMENT
Background of the study: Firms are facing turbulent operating environments characterized by changing technologies and markets that represent both problems and opportunities. Technology has catalyzed this change and innovation is increasingly becoming the norm to keep pace w...
View DetailsANALYSIS OF THE CONSOLIDATION OF MIGRANTS INTO SOCIO - ECONOMIC GROWTH OF AWE IN THE 20TH CENTURY
Abstract: The study the consolidation of migrants into socio - economic growth of awe in the 20th century. Specifically, the study intends to analyse the collective efforts and activities of migrants to the socio-economic development of the area putting into cons...
View DetailsASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON THE ORGANIZATION PERFORMANCE
BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten...
View DetailsATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT
Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression....
View DetailsAUDIENCE PERCEPTION OF AFRICA INDEPENDENT TELEVISION (AIT) COVERAGE OF POLITICAL NEWS
Background of the study: In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of th...
View DetailsBRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OF DANGOTE NOODLES)
ABSTRACT: In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive big idea i...
View DetailsTHE INFLUENCE OF BRAND DIFFERENTIATION AND POSITIONING ON CORPORATE COMPETITIVE ADVANTAGE
ABSTRACT: In the realm of commerce, it is an incontrovertible truth that no enterprise can emerge triumphant if its merchandise bears an uncanny resemblance to the offerings of its competitors. It is imperative for companies to diligently pursue the attainment of pertinent positi...
View DetailsBRANDING INFLUENCE ON PRODUCT MARKETING AND DISTRIBUTION
Background of the study: Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (Kuratko et al.,...
View DetailsDETERMINANTS OF BANK CUSTOMERS' PATRONAGE OF POINT OF SALE (POS) SERVICES IN EKWULOBIA, ANAMBRA STATE
BACKGROUND OF THE STUDY: On the convergence curve of information and communication technology, the world's financial institutions and telecommunication firms are about to enter a new cycle. A novel and potential application of the e-payment system for th...
View DetailsDESIGN AND IMPLEMENTATION OF A WEB BASED PRESENTATION SYSTEM THAT WOULD ENLIGHTEN USERS ON HOW TO MAKE CREAM, SOAP, PERFUME, BAKE AND CHEMICALS (INSECTICIDE)
ABSTRACT: There is a mentality among the fresh graduates in Nigeria where they always fantasize about getting white collar jobs and having an office work. Over the years, the Nigeria graduates are faced with unemployment, a lot of frustrations from not getting the proposed white...
View DetailsDOMESTIC WASTE DISPOSAL, EFFECT AND THE SOLUTIONS IN ENUGU STATE
Background of the Study: The generation and disposal of waste is an intrinsic part of any developing society. Waste, both from domestic and commercial sources has grown significantly in the society over the past decade. Every time a householder shops at the store, and...
View DetailsTHE ROLE OF MERGERS AND ACQUISITIONS IN CORPORATE GROWTH AND DEVELOPMENTS
ABSTRACT: The broad goal of this study centred on the role of mergers and acquisitions in corporate growth and developments using Access Bank Plc Abuja as case study. Survey research designed was employed for the study with the aid of convenient sample technique,...
View DetailsTHE PROBLEMS AND PROSPECTS OF PRESS CLUB IN SECONDARY SCHOOLS
CHAPTER ONE
INTRODUCTION
Background to the Study: In recent years, educational researchers have emphasized the critical role of the principal in creating an effective school e...
View DetailsTHE PROBLEMS ASSOCIATED WITH TEACHING AND LEARNING OF MATHEMATICS (A CASE STUDY OF OVIA NORTH EAST LOCAL GOVERNMENT AREA OF EDO STATE)
CHAPTER ONE
INTRODUCTION
Background of the study: It is widely believed that mathematics is very important to the economic, scientific and political development of any nation....
View DetailsTHE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
CHAPTER ONE
INTRODUCTION
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through...
View DetailsTHE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
CHAPTER ONE
INTRODUCTION
1.1 Background to the study
All business organizations perform two basic functions we are production and marketing of goods and services ide...
View DetailsTHE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Promotional strategies encompass a range of methods, including signage, symbols, mathematical expressions, and dynamic action...
View DetailsTHE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
CHAPTER ONE
INTRODUCTION
Background Of The Study: The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advance...
View DetailsTHE IMPACT OF MARKETING CONCEPT ON SALE GROWTH (CASE STUDY OF RELENTED SMALL SCALE BUSINESS)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining compet...
View DetailsTHE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS
CHAPTER ONE
INTRODUCTION
THE BACKGROUND OF THE STUDY: Increasingly, the business place is repleted with competition and business failures occasioned by poor business decision....
View DetailsTHE IMPACT OF MICRO CREDIT ON POVERTY ALLEVIATION IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background to the Study: Poverty is the major problem in most developing economies. In these economies, it is argued that among others absence of acce...
View DetailsTHE IMPACT OF NEW PRODUCT DEVELOPMENT IN TELECOMMUNICATION INDUSTRY
CHAPTER ONE
BACKGROUND OF THE STUDY: The subject (new product development) has influence the issue of sales which the researcher will like to assembly the sales of MTN product and services in Nigeria. The company staff embark on advertising a...
View DetailsTHE IMPACT OF POSITIONING STRATEGIES ON CONSUMER PRODUCTS IN NIGERIA (A CASE STUDY OF UNILEVER PLC)
CHAPTER ONE
INTRODUCTION
Background of the study: Globally in marketing field, positioning has evolved to refer to the process through which marketers attempt to build an image or identity for their product, brand, or organiza...
View DetailsTHE CHALLENGES OF TEACHING AND LEARNING OF MATHEMATICS: (A CASE STUDY OF OVIA NORTH EAST LOCAL GOVERNMENT AREA OF EDO STATE)
CHAPTER ONE
INTRODUCTION
Background of the study: It is a commonly held belief that a strong foundation in mathematics is essential to the socioeconomic, scientific, and polit...
View DetailsPRODUCT QUALITY AND CUSTOMERS' SATISFACTION
1.1 Background of the Study
The research consists of several basic steps. The first step consists in the self-evaluation by the respective companies of the quality of their own products, while the third step is essentially a comparison of results, so that any difference...
View DetailsCUSTOMER SATISFACTION AND BRAND CREDIBILITY AS PREDICTORS OF BRAND LOYALTY AMONG GLOBACOM (GLO) SUBSCRIBERS: A STUDY OF THE STUDENTS OF THE UNIVERSITY OF LAGOS
BACKGROUND TO THE STUDY: Customer happiness and brand credibility have both recently been acknowledged as crucial elements in any company's growth. Customer satisfaction, which has to do with meeting, exceeding, and ultimately fulfilling consumers' expectations, is the se...
View DetailsAN EVALUATION OF THE INLAND TRANSPORTATION AND ITS EFFECT ON LOGISTICS IN NIGERIA
CHPATER ONE
INTRODUCTION
Background of the study: Transportation represents one of the most important human activities worldwide. Transportation is defined according to Oni (2009), as the conveyance of goods and people over la...
View DetailsADAPTATION OF EMPIRICAL ELECTRIC FIELD STRENGTH MODELS FOR TERRESTRIAL TELEVISION BROADCAST IN EKITI STATE, NIGERIA
ABSTRACT
This study investigates the coverage areas of VHF and UHF signals of two television stations in Ekiti State, Nigeria by quantitative measurement of the electric field strength. The signal levels of the Nigeria Television Authority (NTA), Ado Ekiti, Channel 5, (175.25 MHz) and B...
View DetailsANALYSIS OF SPATIAL DISTRIBUTION OF SELECTED SOCIAL INFRASTRUCTURE IN ZURU LOCAL GOVERNMENT, KEBBI STATE
ABSTRACT
Social infrastructure includes public primary schools (PPSs) and primary health care facilities (PHCs) which are essential in fostering community wellbeing, cohesion and development. For efficiency in the distribution of social infrastructure, population or travel distance can...
View DetailsDESIGN AND IMPLEMENTATION OF A COMPUTERISED DATA BASE SYSTEM FOR OUT PATIENT
1.1INTRODUCTION
A Geographical Information System (GIS) is a system of hardware, software and procedures to facilitate the management, manipulation, analysis, modeling, representation and display of geo‐referenced data to solve complex problems regarding planning and management of resou...
View DetailsDriving Manoeuvre Recognition using Mobile Sensors
Abstract
Automobiles are integral in today’s society as they are used for transportation, com- merce, and public services. The ubiquity of automotive transportation creates a demand for active safety technologies for the consumer. Recently, the widespread use and improved sensing...
View DetailsEFFECT OF ONLINE INSTRUCTION ON KEYBOARDING SPEED AND ACCURACY ACHIEVEMENT AMONG OFFICE TECHNOLOGY AND MANAGEMENT STUDENT
Background to the Study
One of the most significant occurrences of the 20th century is the invention of the Internet and World Wide Web in the 1980s. This has remained so through the 1990s when Information and Communication Technology (ICT) took centre stage. These inventions have chang...
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