A COMPARATIVE ANALYSIS OF APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICE
BACKGROUND TO STUDY
As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...
View DetailsTHE EFFECT OF HUMAN RESOURCE PLANNING ON ORGANIZATIONS PERFORMANCE IN ACCESS BANK
The contemporary corporate landscape is characterised by a high level of competitiveness, wherein the ability to survive and maintain long-term viability has become increasingly elusive for numerous organisations. The genesis of this competition can be attributed to the exponential expansion of t...
View DetailsTHE ROLE OF COMMERCIAL BANKS IN FINANCING SMALL SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF UNION BANK OF NIGERIA PLC)
BACKGROUND TO PROBLEM: The various development plans implemented in Nigeria have prioritised the achievement of self-reliance. The rationale behind the establishment of this national objective stems from the considerable expectations placed upon citizens in terms of generat...
View DetailsTHE STUDY ON NUMBER OF CHILDREN BEING IMMUNIZED AGAINST MEALSES IN KOGI STATE FROM 2004-2009 A CASE STUDY OF NATIONAL PROGRAMME ON IMMUNIZATION (NPI) LOKOJA
BACKGROUND AND PROBLEM STATEMENT
In order to attain the health for all, it is very important that an attempt has to be made to address diseases burdens and other health problems that significantly contribute to the poor health status of Nigeria. Base on this, there is n...
View DetailsA STUDY ON THE ADOPTION OF ACCOUNTING INFORMATION AS THE MAJOR TOOL FOR DECISION MAKING
BACKGROUND OF THE STUDY: Almost every business worked toward achieving its intended, planned, and overall goals. Every company, especially small businesses, strives for efficiency and proper effectiveness, and the quality of accessible accounting information and...
View DetailsA SURVEY OF EMPLOYEE PERFORMANCE APPRAISAL AND ITS EFFECTS ON ORGANIZATIONAL PRODUCTIVITY
BACKGROUND OF THE STUDY: The function of performance appraisal is a strategic aspect in any review of the conditions required for an organization's growth and survival. It is considered that both the person and the organization require knowledge of how...
View DetailsA SURVEY ON TAX INCENTIVE AS A CATALYST FOR PERFORMANCE OF BEVERAGE COMPANIES
ABSTRACT: The objective of this study was to examine the influence of tax incentives on the performance of beverage companies, focusing on selected beverage companies in Enugu State as a case study. The research study utilised a survey-based descriptiv...
View DetailsAN ASSESSMENT OF TWITTER BAN ON DIGITAL MARKETING
ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of...
View DetailsAN EXAMINATION OF MARKETING INTELLIGENCE SYSTSEM AND ITS EFFECTS ON SALES OF LANDED PROPERTIES
Background of the study: The development of digital marketing necessitated the adoption of a more sophisticated marketing system that assists members of an organization's marketing team in making better decisions based on good marketing research and analytica...
View DetailsTHE RELATIONSHIP BETWEEN LOCAL COMMUNITIES AWARENESS OF INSURANCE AND THE DEMAND FOR LIFE INSURANCE PRODUCTS
ABSTRACT: The main aim of this study is to examine the influence of insurance awareness on the demand for life insurance products in Lagos State, specifically concentrating on the population of Alimosho Local Government Area. The research study utilised a survey...
View DetailsANALYSIS OF SOCIAL RESPONSIBILITY AND ITS EFFECTS ON BUSINESS ORGANIZATION
ABSTRACT: The study aimed at examining the effect of Corporate Social Responsibility on business organization using Sterling Bank Iwo branch of Osun State as case study. It determined the significant effect of CSR on business organiza...
View DetailsASSESSMENT OF CAREER EXPECTATION ON THE CONFIDENTIAL CAPACITY OF SECRETARY IN A PUBLIC ESTABLISHMENT
Background of the study: Secretaries may work in a variety of settings, including government agencies, businesses, nonprofit groups, and industries. Of all these, the sector may stand to benefit the most from hiring the greatest secretaries and suffer the most from doing so. ...
View DetailsASSESSMENT OF DOMESTIC DEBT AND ITS IMPACT ON THE NIGERIAN ECONOMY (1980 - 2020)
Background to the study: Citizens, government institutions, privately held corporations such as banks, and the economy as a whole are all affected by a country's debt structure. The tota...
View DetailsASSESSMENT OF THE IMPACT OF LOCAL GOVERNMENT ON RURAL DEVELOPMENT IN SOBA AND ZARIA LOCAL GOVERNMENT AREAS KADUNA STATE
Background to the Study: The desire for creating local government anywhere in the world stems from the need to facilitate development at the grassroots level. The issue of rural development has been creating a lot of concern in most third world countries. There has been growing r...
View DetailsASSESSMENT ON THE ROLE OF LOCAL GOVERNMENT IN RURAL DEVELOPMENT USING JOS AS CASE STUDY
BACKGROUND OF THE STUDY: The desire of the rural population to participate directly in the affairs of their communities is driving the rising demand for local government in every corner of the world. Local government is, in reality, as ancient as mankind, as it is the only form o...
View DetailsAUDIENCE PERCEPTION OF AFRICA INDEPENDENT TELEVISION (AIT) COVERAGE OF POLITICAL NEWS
Background of the study: In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of th...
View DetailsAVAILABILITY OF EDUCATIONAL FACILITIES, SUPERVISION PROCEDURES AND QUALITY ASSURANCE PRACTICES IN PUBLIC SENIOR SECONDARY SCHOOLS IN ONDO STATE, NIGERIA
BACKGROUND OF THE STUDY: The change and development of any nation in the globe begins and ends with the education of a high-quality educational system. Because of this, no nation ever progresses beyond the degree of education she possesses. In addition, education...
View DetailsAVAILABILITY OF LABORATORY FACILITIES FOR EFFECTIVE TEACHING-LEARNING OF MATHEMATICS, INTEGRATED SCIENCE AND COMPUTER SCIENCE IN JUNIOR SECONDARY SCHOOLS IN NASARAWA L.G.A
INTRODUCTION: In Nigeria as well as in other countries, education is perceived as a tool for socio-economic and political developments and as such it is accorded the necessary attention. This position is amplified in the Nigerian National Policy on Edu...
View DetailsBRANDING INFLUENCE ON PRODUCT MARKETING AND DISTRIBUTION
Background of the study: Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (Kuratko et al.,...
View DetailsBUDGETING SYSTEM AND BUDGETING CONTROL: AS A MEANS OF IMPROVED PERFORMANCE IN PUBLIC LIMITED COMPANY
ABSTRACT: The need for effective and proper planning necessitated the adoption of budgeting and budgetary control system. It is hoped that effective budgeting and budgetary would enhance effective performance, thereby, help in the attainment of the organization&r...
View DetailsCAUSES AND EFFECT OF DIVORCE AND FAMILY ORGANIZATION
BACKGROUND OF THE STUDY: In ancient societies, marriage of a youth in ancient society was parts of the responsibilities of his parents. The young man had no choices and no says. He accepted his wife his joy and thanks. In some cases, a wife was married for him at...
View DetailsCAUSES OF THE REDUCTION IN THE ENROLLMENT OF BUSINESS EDUCATION
BACKGROUND OF THE STUDY: Business education is a field of education which deal with business experiences for specialized occupational uses. Business education involves teaching students the fundamentals, theories, and process of business. As an arm of vocational...
View DetailsEXAMINATION OF THE ROLE OF CENTRAL BANK OF NIGERIA AS A CATALYST TO NATIONAL ECONOMIC POLICY AND DEVELOPMENT IN NIGERIA
Background of the Study: Economic policies are deliberate actions by the authority geared towards influencing total spending, output, income, cost of money, employment and other economic activities in an economy. Economic development on the other hand is de...
View DetailsCOMMUNICATION STRATEGIES USED BY PRIMARY HEALTH CARE OFFICIALS IN THE EFFORT TO ERADICATE POLIO (A CASE STUDY OF BAUCHI METROPOLIS)
Background to the Study: The eradication of polio has been hailed as one of the 20th century's greatest successes in primary health care and is universally regarded as a beneficial and cost-effective public health policy (CDC, 2022). Vaccination against polio...
View DetailsTHE ROLE OF CREDIT MANAGEMENT IN THE BANKING SECTOR AND ECONOMIC GROWTH OF NIGERIA
INTRODUCTION: Bank credit has been the responsibility of Central Bank of Nigeria, in order to manage our monetary system; it is also one of the instruments of monetary policy that can be used for economic system. Various sectors of the economy require finance for different purpos...
View DetailsCRITICAL ANALYSIS OF THE PERFORMANCE OF NATIONAL ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY NEEDS ON THE NIGERIAN ECONOMY
Background of Study: Nigeria is a large nation with a population or about 120 million people made up of three main ethnic groups: Hausa, Yoruba and Ibo, plus many other minor tribes. Nigeria gained her independence in 1960 and become a republic in 1963. Since the...
View DetailsTHE CONTRIBUTION OF BANKING SECTOR TO AGRICULTURAL GROWTH IN NIGERIA A CASE STUDY OF UNION BANK, ENUGU BRANCH
Background of the Study: Nigeria faces serious poverty challenges. Two out of every three Nigerians live below the poverty line of $1 per day in income. Poverty in Nigeria is concentrated in rural areas, which are home to more than 70 percent of the nation’s poor. Developme...
View DetailsTHE US SECURITY POLICY AND NORTH KOREA NUCLEAR PROGRAMME, 2000 - 2008
Introduction: The posture of the US foreign and defense policies especially in the post-Cold War era of international politics has demonstrated blatantly and abundantly a tendency to seek power, increase power and to demonstrate power (Morganthau, 1973). More importantly, the 9/1...
View DetailsIMPACT OF ENVIRONMENTAL FACTORS ON CHOICE OF CAREER AMONG YOUTHS IN NIGERIA
Background of the study: Education is universally recognized as the answer to socio- economic problems of the world. Nations and individuals look up to education to provide a cure for poverty, ignorance, drought, excessive rainfall, mental deficiency, joblessness, bad government,...
View DetailsCAUSES AND PROBLEMS OF DIVORCE AND ITS EFFECT ON CHILD EDUCATION IN SELECTED SCHOOLS IN EGOR LOCAL GOVERNMENT AREA, EDO STATE
BACKGROUND OF THE STUDY: Marriage of a youth in ancient society was parts of the responsibilities of his parents. The young man had no choices and no say. He accepted his wife his joy and thanks. In some cases, a wife was married for him at a tim...
View DetailsATTITUDES OF TEACHERS AND PARENT TOWARD CORPORAL PUNISHMENT IN SECONDARY SCHOOL
BACKGROUND OF THE STUDY: Corporal punishment is kind of punishment the causes severe pains to the body. It can be in various forms among which are flogging, picking pains, frog jump, uprooting trees and so on. Flogging which was mostly used in secondary schools was abolished in 1...
View DetailsTHE ROLE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY IN PUBLIC SECTOR ADMINISTRATION (THE CASE OF NATIONAL POPULATION COMMISSION IMO STATE)
ABSTRACT: Communication technologies have come to play a vibrant role in democratizing education not only in the developed but also in the developing countries. However, in spreading the use of information and communication technology some major difficulties are feet by the polic...
View DetailsTHE USE OF ACCOUNTING AS A MANAGEMENT TOOL
BACKGROUND OF THE STUDY: Accounting, unlike the other natural sciences, is not based on fundamental laws or absolute precepts. It has evolved over many years through trial and error, and its continual improvement rests on a basis responsive to the requireme...
View DetailsUNITED NATIONS SECURITY COUNCIL AND GLOBAL CRISIS MANAGEMENT: A CASE STUDY OF THE UNITED STATES INVASION OF IRAQ, 1991-2008
CHAPTER ONE
1.1 INTRODUCTION
Evaluation of the Iraq conflict cannot be finished until the roles performed by two key actors—the United Nations Security Council (UNSC) and the United States of America (USA)—have been de-mythified (C...
View DetailsTHE PITFALLS OF POVERTY ALLEVIATION PROGRAMMES IN THE CURBING THE INCIDENCE OF POVERTY IN RURAL AREAS
CHAPTER ONE
INTRODUCTION
Background of the study: Poverty is a global phenomenon that affects continents, nations and peoples differently. It affects people at different depth...
View DetailsTHE PRIVATIZATION POLICY IN NIGERIA AN EVALUATION OF ITS IMPLICATION
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: The Nigerian National Petroleum corporation and the petroleum ministry appear desperate to maintain their hold on the downstr...
View DetailsTHE PROBLEMS AND PROSPECT OF TEACHING ENGLISH LANGUAGE IN SECONDARY SCHOOL
CHAPTER ONE
INTRODUCTION
Background of the study: English is one of the major languages out of about 5000 estimated languages spoken in the world. About 200 years ago, English was simply the language of less than 15...
View DetailsTHE PROBLEMS AND PROSPECTS OF PRESS CLUB IN SECONDARY SCHOOLS
CHAPTER ONE
INTRODUCTION
Background to the Study: In recent years, educational researchers have emphasized the critical role of the principal in creating an effective school e...
View DetailsTHE PROBLEMS OF INDISCIPLINE ON THE ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS IN OREDO LOCAL GOVERNMENT AREA, EDO STATE
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Indiscipline is an act of not conforming to order, policies procedures, rules and regulations of a society. The issue of indi...
View DetailsTHE RELATIONSHIP BETWEEN EMPLOYEE RETENTION STRATEGIES AND EMPLOYEE TURNOVER
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Employee retention is seen as a phenomenon which is increasingly getting the attention of many organizations (Hong et al...
View DetailsTHE ROLE OF A BUSINESS PLAN IN THE SUCCESS OF AN ENTERPRISE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Writing a business plan in a business world of the 21st century is a desirable undertaking that should be planned in terms ta...
View DetailsTHE ROLE OF ACCOUNTANT IN THE ECONOMIC DEVELOPMENT OF NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The concept of Economic Development has to do with innovation and improvement in people's quality of life; it is about a sustained rise in people's standard...
View DetailsTHE ROLE OF BUDGETING IN THE PRESENT NIGERIA ECONOMIC SITUATION (A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY) I.M.T
CHAPTER ONE
INTRODUCTION: The world generally had been in a state of permanent economic crisis for quite sometime, every government and organization (public and private) round the globe is faced with the issue of how to...
View DetailsAN APPRAISAL OF THE PIVOTAL SIGNIFICANCE OF EFFECTIVE COMMUNICATION IN THE ENHANCEMENT OF ORGANISATIONAL PERFORMANCE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Communication consists of all the processes by which information is transmitted and received. The subject matter may inc...
View DetailsTHE IMPORTANCE OF THE POPULATION CENSUS TO THE SUSTAINABLE ECONOMIC DEVELOPMENT OF NIGERIA'S RURAL AREAS (A CASE STUDY OF ORUMBA NORTH L.G.A)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Population is the focal point of any planning exercise, and significant development planning is impossible without a population census (Edeialor, 2021). Population census...
View DetailsTHE INFLUENCE OF POLITICS ON NIGERIA EDUCATION SECTOR
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: In Nigeria education is one of the vital tools utilized by the political class to enhance their legitimacy and control the ma...
View DetailsTHE INFLUENCE OF SINGLE PARENTING ON ACADEMIC PERFORMANCE OF STUDENTS IN JUNIOR SECONDARY SCHOOLS IN IDO-OSI LOCAL GOVERNMENT AREA OF EKITI STATE
CHAPTER ONE
INTRODUCTION
Background of the study: Every country places a significant emphasis on the education of its educational system. As a result, it commands a significant education of attention from the family, the commu...
View DetailsTHE MARKETING OF GINGER IN KADUNA STATE, NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND INFORMATTON: Nigeria has in recent years, been involved in executing painfid economic recovery programmes arising from recession in i...
View DetailsTHE MASS MEDIA AND COVERAGE OF SPORTS PROGRAMMES IN NIGERIA
CHAPTER I
INTRODUCTION
Background to the study: The responsibilities of the mass media as a social institution cannot be over emphasized, it is not therefore an over statement to point out here that the co-existence of th...
View DetailsTHE NEED FOR EFFECTIVE MANAGEMENT: AN EXAMINATION OF ORGANIZATIONAL POLICIES AND PROCEDURES (A CASE STUDY OF UNION BANK OF NIGERIA PLC)
CHAPTER ONE
INTRODUCTION
The need for effective management of organizational policies and procedures must be more sensitive to customer are and also order to up grade the wor...
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