ABSTRACT: The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and...

INTRODUCTION: The human race will never see the end of troubles until political power is entrusted to the lover of wisdom “Plato Republic”. My first approach to the challenge of this topic, is that we have no choice but to seed to return to the basic context in which Nigerians see the...

ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.

The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th...

ABSTRACT: The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decisio...

Abstract: In this study, our focus was on the administration in purchasing of hostel business, Hotel in Owerri. (Hotel C FPNO) as case study. The study is was specifically focused on finding out if Campus hotel is truly experiencing high percentage of student pat...

ABSTRACT: The utilisation of automated teller machines (ATMs) has experienced significant growth in popularity due to their cost-effectiveness in bank transactions and the convenience they offer to customers. As a result, ATMs have become an essential component o...

ABSTRACT: The main focus of this study is to examine the implication of X (formerly twitter) ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80...

Background to the Study: Made-in-Nigeria software is a term used to describe software that was developed inside the borders of Nigeria by Nigerian individuals. Due to the fact that Nigeria is a developing nation in the third world, it is very important for the co...

Background of the Study: Communication is acknowledged all over the world as the most distinctive factor for human interaction. Over the years it has become needful for organization to relate with customers. Hitherto internet era in the world, customers largely s...

Background to the Study: An infection of any region of the urinary system is referred to as a urinary tract infection (often abbreviated as UTI). The kidneys, ureters, bladder, and urethra are the components that make up the urinary tract. Any component of these...

Background to the Study: Production is not complete until the goods get to consumers for whom they are meant. A typical firm will discover that the consumers of its product are scattered abroad. The firms decisions to distribute its products directly through own sales outlets or...

ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc...

BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer...

Background of the Study: All over the world, governments, organisations and individuals are talking gender sensitivity. Everywhere one turns, people are becoming more aware of the need for the woman folk to get off the back-burner and make a more visible and mean...

Background of the study: The Internet continues to evolve into a major news source. The internet which is the worldwide system of interconnected computers makes use of telecommunication resources. It is defined by Aina (2003), Hanson (2005) as a network made up o...

Background to the Study: From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of&...

BACKGROUND OF STUDY: The global community wake up in December 2019 to an outbreak of a disease named Coronavirus disease 2019 (abbreviated as COVID-19). The disease was described as an infectious disease that is caused by severe acute respiratory syndrome coronav...

BACKGROUND OF THE STUDY: The convergence of information and communication technologies as typified by the Internet is increasingly having more influence on all aspects of the society as it has become an integral part of the daily lives of many people. It has...

Background of the Study: The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010)  as a networ...

ABSTRACT: The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. Findings...

BACKGROUND OF THE STUDY: The role of the broadcasters and the broadcast media...

BACKGROUND OF THE STUDY: This project is principally designed for BRITISH AIR LINE. Air transport can be said to have been conceived when the first controlled and sustained flight with a prove red heavier than air machine was achieved by the writher on December 17, 1903 this earn...

Background to the study: The increased interest in the role of business in society today has been prompted by increased attention to the awareness of environmental and ethical and moral issues. It means our society has become increasingly concerned that grea...

BACKGROUND OF THE STUDY: Criminal activities occasioned by cultism are not limited to Bayelsa and Bayelsa and Rivers State, Nigeria. Cultism has become a universal phenomenon. It exists both in underdeveloped and developed countries. In some countries,...

BACKGROUND OF THE STUDY: The key to thrive in any business is to offer customers with better solutions to their problems, give them the due respect, connect with them on emotional level, offer them with fair prices, and making it easy for customers to find what they need, pa...

Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way...

BACKGROUND OF THE STUDY: On the convergence curve of information and communication technology, the world's financial institutions and telecommunication firms are about to enter a new cycle. A novel and potential application of the e-payment system for th...

AN OVERVIEW OF INVENTORY THEORY: In most manufacturing process, production systems, the financial services industry, the economy, agriculture, it is a known fact that they maintain stock of goods and services for future sale or use. The practice of stocking goods...

​​​​​​Background of the study: Customers are presumed the stakeholders of an organization and for an organization to flourish, the needs of the customers must be met. Without the presence of customers, the goals and objectives of an organization will not be achieved. It is theref...

Abstract: The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commer...

Background of the study: Truth is either nailed to a bleeding cross, or it dons a variegated cloak. That is the nexus between the ‘brown envelope’ syndrome and the cancer of corruption. Siyan Oyeweso (2009). Journalism practice wields such enormous powers and cal...

ABSTRACT: Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice...

ABSTRACT: This study was carried out to examine effect of advertisement on consumer purchase decision in food and beverages industry with special reference to Rite food. Specifically, the study  examine the justification for advertisement in an organiza...

CHAPTER ONE

INTRODUCTION 

University of Uyo Teaching Hospital since its inception in 1994 has received considerable amount of people, for treatment medical advice, family planning and a host of other reason. Different categories of people...

Chapter One: General Introduction

The importance for the establishment of public enterprises or corporations was felt in 19th Century and there after. There were a lot of upheavals in European society because of industrialization and urbanization. Social issues li...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: Advertising has often been defined functionally and semantically and there are quite a number of such definitions around. Wri...

CHAPTER ONE

INTRODUCTION

Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf...

CHAPTER ONE

INTRODUCTION: “Communication is at the heart of all social intercourse” – Amadou M’BOW (1980:8). Television Communication has now grown to a planetary scope “Television is widel...

CHAPTER ONE

INTRODUCTION: Consumers have diverse motivation, taste and preference. They constantly seek solutions to the various state of deprivation (needs) through product offerings and bombardment of promotional messages. Consumer’s perception...

CHAPTER ONE

INTRODUCTION

Background of the study: Sales promotion involves the marketing activities other than advertising, publicity or personal selling, that stimulate consumers’ purchase and dealer effectiveness. The...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Prior to the advent of colonial influence, the practice of marketing in the Nigerian region primarily revolved around...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,...

CHAPTER ONE

INTRODUCTION

Background to the Study: The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Every organization, business, industry and government uses technology to convert its inputs into output to attain its organiz...

CHAPTER ONE

INTRODUCTION

Background to the Study: Recent development in Information and Communications Technology (ICT) has resulted in tremendous progress in the area of comm...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: A clear understanding of risk management process and practice within the construction industry is an important model for exploring the application and barriers of risk manageme...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Modern marketing is concerned with the performance of the activities through which the needs of consumers is a society are id...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: The activities of social media have increased overtime with the advancement in the level of technology in Nigeria and its effect...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: The development of life assurance can be traced back to as far back as 1983. It was in this year that we have the first evide...