ABSTRACT: This study was carried out to examine a sociolinguistic analysis of code switching and code mixing in selected jenifa’s diary episodes.  Specifically, the study examine the languages used in the production of movies in Nigeria with particular...

ABSTRACT: It is a widely accepted notion that Nollywood movies contain negative content such as drug addiction, armed robbery, sexual immorality, women and child abuse amongst others, which in effect elicit negative reaction from its viewers. These negative react...

Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai...

CHAPTER ONE

INTRODUCTION

Background of the study: Home video is one of the strongest media outlets and because it is widespread, it could influence the culture of the any soci...

CHAPTER ONE

INTRODUCTION

Background of the study: The ubiquity of home video makes it a powerful medium that has the potential to shape the culture of any civilization, partic...

CHAPTER ONE

INTRODUCTION

Background of the study: Throughout the course of history, various worldviews have consistently discerned the moral inclinations of individuals across...

CHAPTER ONE

INTRODUCTION

In our consumption-oriented and mediated society, much of what comes to pass as important is based often on the stories produced and disseminated by media institutions. Much of what au...

1.1 Background of the Study

The issue of global crime rates is complex and multifaceted, influenced by a variety of socioeconomic, political, and cultural factors (Benibo, 2018). The media, including traditional ou...

INTRODUCTION

In our consumption-oriented and mediated society, much of what comes to pass as important is based often on the stories produced and disseminated by media institutions. Much of what audiences know and care about is based on the images, symbols, and narratives in radio, tele...