AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS
ABSTRACT: Photographs in news stories can stimulate opinion change, either making a reader love the good advertised, or making the reader hate it. In view of the foregoing, this study sought to ascertain an “Assessment of Readers Perception on the use of photographs i...
View DetailsAN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY
ABSTRACT: The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and...
View DetailsCHALLENGES OF NEWSPAPER CIRCULATION IN NIGERIA
BACKGROUND OF THE STUDY: Newspapers, which constitute the vocal and vibrant press, have consistently championed the fight again...
View DetailsTHE CHALLENGES OF JOURNALISM PRACTICE IN NIGERIA (A STUDY OF NIGERIAN TELEVISION AUTHORITY, ENUGU)
Background of the Study: Journalism in Nigeria has continued to grow immensely in line with global trends despite strong infrastructural challenges. Communicating with a mass audience is not totally strange in Nigeria. Thus, mass media have been important tools in communicat...
View DetailsTHE EFFECT OF AGRICULTURAL LOAN ON FARMING ACTIVITIES IN NIGERIA
ABSTRACT: This study was carried out to investigate the effect of agricultural loan on farming activities in Nigeria a case study of Ohaofia local government area of Abia state. Specifically, the study was aimed atknowing the difficulties encounter...
View DetailsA SURVEY OF THE LANGUAGE OF NEWSPAPER ADVERTISEMENT
Abstract: The objective of this study is to analyse the linguistic characteristics of newspaper advertisements, with a specific focus on the Vanguard newspaper as a case study. The research employed a survey research design and utilised convenient sampling strategies to recr...
View DetailsAN ANALYSIS OF NEWSPAPERS IN THE COVERAGE OF KIDNAPPING IN THE SOUTH WEST NIGERIA: A COMPARATIVE REVIEW OF PUNCH AND GUARDIAN NEWSPAPERS
ABSTRACT: The rate at which innocent lives have been muddied in Nigeria by the problem of kidnapping and abduction is concerning, since the impact of kidnapping is becoming severe in Nigerians to the point that everyone is sleeping with one eye open. This sc...
View DetailsAN ASSESSMENT OF THE ATTITUDE OF TEACHERS TOWARDS GUIDANCE AND COUNSELLING PROGRAMMES IN SECONDARY SCHOOLS
BACKGROUND TO THE STUDY: Guidance and counselling as the name implies in the mode and conduct by which an individual or a body of individual assist in the aspect of co-ordination, which lead to efficiency in a given state or policy for the up keep of the future,...
View DetailsAN EVALUATION OF THE INFLUENCE OF ADVERTISING ON THE PURCHASING BEHAVIOUR OF RURAL CONSUMERS
ABSTRACT: This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine...
View DetailsAN ASSESSMENT OF THE ROLE OF NEWSPAPER IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION IN NIGERIA
ABSTARCT: This study was carried out on the role of newspaper in mobilizing women for political participation in Nigeria. To achieve this, four significant research objectives were formulated. The survey design was adopted and the simple random sampling...
View DetailsAN EVALUATION OF MASS MEDIA INFLUENCE ON LIFESTYLE OF YOUTHS
ABSTRACT: Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology. These technologies include the Internet, television, newspapers, film and radio, which are used for mass communication. Mass media a...
View DetailsAN EVALUATION ON STUDENTS PERCEPTION AND ACADEMIC ACHIEVEMENT IN CHEMISTRY (A CASE STUDY OF SOME SELECTED SECONDARY SCHOOL IN DAWAKIN TOFA LOCAL GOVERNMENT AREA OF KANO STATE)
BACKGROUND OF THE STUDY: Chemistry as a science subject plays a vital role in transforming the environment and improving the general quality of life. It is essentially needed for a nation’s technological development. As a core science subject, the prop...
View DetailsAPPLICATION OF AUDIO VISUAL AIDS IN TEACHING ACCOUNTING IN SENIOR SECONDARY SCHOOLS
INTRODUTION: Teaching and learning activities are interesting when instructional materials are used effectively and efficiently in a classroom-teaching situation. It is necessary for the teacher in the learning of Accounting in Nigeria to use visual aid material...
View DetailsASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWS
Background of the study: The Internet continues to evolve into a major news source. The internet which is the worldwide system of interconnected computers makes use of telecommunication resources. It is defined by Aina (2003), Hanson (2005) as a network made up o...
View DetailsASSESSMENT OF CODE OF ETHICS AND PROFESSIONALISM AMONG UYO BASED JOURNALIST IN NIGERIA
Background of the study: Journalists who work professionally in Nigeria are often confronted with complex and nuanced ethical dilemmas that need them to make choices about not just their own ethical behavior but also the behavior of the professional persons...
View DetailsASSESSMENT OF HAZARDS AND PROSPECTS OF JOURNALISM IN NIGERIA
Background of the Study: Journalism can be described as day-to-day activities or operation of gathering and transmitting of a news or information to a large audience through a suitable media or channel. It can also be regarded as the events of the day condensed i...
View DetailsASSESSMENT OF QUALITY CONTROL TECHNIQUE AND ITS IMPACT ON THE PROFITABILITY IN MANUFACTURING ORGANIZATIONS
ABSTRACT: This research work on the impact of quality control techniques on profitability in manufacturing organizations strives to assess the role of quality control in enhancing the profitability of manufacturing organizations. The study argues that the ultimat...
View DetailsASSESSMENT ON THE ROLE OF CAPITAL MARKET ON PRIVATIZATION PROCESS IN NIGERIA
BACKGROUND OF THE BODY: Privatization Appeared on standard dictionaries only in the early 1980s [it appeared in Webster new collegiate Dictionary is one of the radical methods through for thinning the government owned enterprises [which failed to maximize gr...
View DetailsATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT
Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression....
View DetailsATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES
BACKGROUND OF THE STUDY: This research work is aimed at determine attitude of consumers towards public utilities. The power holding company (formally called NEPA) was established by Decree No 24 of 1st April 1972 with the amalgamation of Electricity corporat...
View DetailsATTITUDES OF UNDERGRADUATE YOUTHS TOWARD DEMOCRATIC VALUES: IMPLICATION FOR SOCIAL STUDIES
Background to the Study: Citizens are the hearts and soul of democracy and hence there must be active and informed involvement of the people at all levels of governance as willing participants in defining and maintaining their democracy. The youths of...
View DetailsATTITUDES OF YOUTH TOWARDS VIEWERSHIP OF NTA PROGRAMS IN NIGERIA; A STUDY OF YOUTHS IN GBOKO METROPOLIS
BACKGROUND OF THE STUDY: In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the persuasion...
View DetailsAUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET
Background of the Study: The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as a networ...
View DetailsTHE ONLINE AUDIENCE'S PERCEPTION OF A NIGERIAN NEWSPAPER
ABSTRACT
The primary objective of this study is to investigate the current condition of Nigerian newspapers that are disseminated through the internet, with the intention of determining the discernment and viewpoint of Nigerian readership towards these...
View DetailsPERCEPTION OF SPORTS JOURNALISM'S ROLE IN NIGERIA'S SPORTS DEVELOPMENT BY THE AUDIENCE
Background Information: Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous but mostl...
View DetailsTHE CAUSES AND EFFECTS OF DEVIANT BEHAVIOUR IN HIGHER LEARNING INSTITUTIONS
BACKGROUND OF THE STUDY: Deviant can be said to be all types of behaviour or acts which are inconsistent with the rules and regulations of an organizational set up. Organization as defined by Ejiogu (1990) is a social unit that pursues specific goal which they ar...
View DetailsEXAMINATION OF THE ROLE OF CENTRAL BANK OF NIGERIA AS A CATALYST TO NATIONAL ECONOMIC POLICY AND DEVELOPMENT IN NIGERIA
Background of the Study: Economic policies are deliberate actions by the authority geared towards influencing total spending, output, income, cost of money, employment and other economic activities in an economy. Economic development on the other hand is de...
View DetailsAN EVALUATION OF THE CHALLENGES FACING MEDIA IN DISSEMINATION OF INFORMATION IN NIGERIA
BACKGROUND OF THE STUDY: The art of communication as we know it now has evolved over many generations. Humans have been working very hard for a very long time to improve on one of the most fundamental aspects of their existence, and this effort has resulted in the sophistication...
View DetailsCHALLENGES FACING MEDIA ORGANISATION IN DISSEMINATION OF INFORMATION (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA)
BACKGROUND OF THE STUDY: Communication as known everywhere has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result of a very long and sustained effort by human beings to improve on one o...
View DetailsA CRITICAL ANALYSIS OF THE CHALLENGES FACED BY TELEVISION BROADCASTING IN A DEMOCRATIC SOCIETY
BACKGROUND OF THE STUDY: The role of television as a mass medium in the democratization process is understood in the context of the public sphere, which is defined by Habermas stated in 2012 as "organs of information and political debates such as newsp...
View DetailsCODE SWITCHING IN NORTHERN NIGERIA: A STUDY OF KANYWOOD FILM INDUSTRY
Background Of The Study: According to Yusuf (2014:2), Kanywood is the name for the Hausa film industry based in Kano. Due to the cosmopolitan nature of Kano and the fact that most of the production is placed there, in 1999 a journalist working with a Hausa newspaper called Taurar...
View DetailsCONSERVATIVE PRACTICES OF INFORMATION RESOURCES BY LIBRARIES FOR ENHANCED COLLECTION USEFULNESS IN UNIVERSITY LIBRARIES IN ENUGU STATE
ABSTRACT: The broad objective of this study is to examine conservative practices of information resources by libraries for enhanced collection usefulness in University libraries in Enugu State. The study adopted the survey descriptive research design and wi...
View DetailsCONSERVATION OF INFORMATION RESOURCES BY LIBRARIES FOR ENHANCED COLLECTION USEFULNESS IN DELTA STATE UNIVERSITY LIBRARIES
Background of the Study: The earliest and most fundamental responsibility of academic library is the conservation of knowledge. An academic library according to Akpata (1979) and Edoka (1992), refers to a library that c...
View DetailsCOUNSELLING AS A STRONG TOOL FOR CHECKING EXAMINATION MALPRACTICE AND COPING WITH EXAMINATION ANXIETY
Background of the study: Evidence abound of increasing incidents of examination malpractices by students at schools and colleges; which conflict with the core purpose of education ´ the training of the mind and character for the acquisition of pra...
View DetailsCRITICAL ASSESSMENT OF NTA NATIONAL INTEGRATION PROGRAMME
Background to the study: The role of the media, particularly, television in advancing national integration is pivotal. Television has become a very important and an effective medium of mass communication since its invention. Its synchronous transmission of...
View DetailsCRITICAL EXAMINATION OF THE ROLE OF SOCIAL MEDIA ON THE DEVELOPMENT AND SUSTAINABILITY OF SMEs IN LAGOS STATE
BACKGROUND OF THE STUDY: Social media are interactive technologies that enable people to create and share content, thoughts, job interests, and other modes of expression across virtual communities and networks.Users either use web-based applications on their desk...
View DetailsCRITICAL EXAMINATION OF THE USE OF SOCIAL MEDIA AND MASS MEDIA IN THE CAMPAIGN AGAINST THE SPREAD OF CORONA VIRUS DISEASE
Background to the study: The Covid-19 pandemic in Nigeria is part of the global scourge of coronavirus disease 2019 caused by severe acute respiratory syndrome coronavirus (SARS Covid-19). Coronavirus was first discovered in Wuhan, China in December, 2019. Initia...
View DetailsCUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISEMENT IN NIGERIA
Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way...
View DetailsDESIGN AND IMPLEMENTATION OF AUTOMATED LIBRARY SYSTEM
INSIGHT INTO LIBRARY SYSTEM: A library can be defined as a room or building where books are kept and referenced. It is an area of multifarious activity on book management. A library as a repository of knowledge, houses collections of books, both reference and general, technical r...
View DetailsTHE IMPACT OF FAKE NEWS ON THE SOCIETY
ABSTRACT: This research presents the results of the impact of fake news on Nigeria Society, a case study of Yaba College of Technology, Yaba, Lagos state. Data were gathered using a self -constructed questionnaire and the result gotten was analyzed using the simple percentage met...
View DetailsTHE CHALLENGES CONFRONTING PRIVATELY OWNED MEDIA STATIONS IN A DEMOCRATIC DISPENSATION IN NIGERIA
ABSTRACT: This project work is mainly based on the theoretical and practical approach of the challenges confronting privately owned media stations in a democratic dispensation in Nigeria. In this work, the researcher tried to reevaluate two types of the...
View DetailsTHE NIGERIAN PRESS AND ETHICS OF JOURNALISM PROFESSION
Background of the study: Truth is either nailed to a bleeding cross, or it dons a variegated cloak. That is the nexus between the ‘brown envelope’ syndrome and the cancer of corruption. Siyan Oyeweso (2009). Journalism practice wields such enormous powers and cal...
View DetailsTHE ROLE OF COMMERCIAL BANKS IN FINANCING SMALL SCALE INDUSTRIES
ABSTRACT: The topic of dissertation is The Role Of Commercial Banks In Financial Small Scale Industry In Nigeria. A case study of union bank of Nigeria plc.The major objective of the study is to ascertain the extent to which union bank of Nigeria plc has helped to financial small...
View DetailsTHE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)
Its concept is a philosophy of...
View DetailsTHE EFFECTS OF INDISCIPLINE ON ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS
Background to the Study: Discipline, according to Jemibewon (1976) is a highly desirable quality of human being or social group. Discipline behavior is accepted as essential characteristics of any educated or cultured person. Discipline, therefore, is a subject of gre...
View DetailsTHE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
ABSTRACT: Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice...
View DetailsTHE ROLE OF GUIDANCE AND COUNSELLING SERVICES IN SECONDARY SCHOOLS IN OREDO LOCAL GOVERNMENT AREA OF EDO STATE
BACKGROUND TO THE STUDY: Guidance and counselling as the name implies in the mode and conduct by which an individual or a body of individual assist in the aspect of co-ordination, which lead to efficiency in a given state or policy for the up keep of the fut...
View DetailsTHE ROLE OF NON-GOVERNMENTAL ORGANIZATIONS IN THE DEVELOPMENT OF RURAL AREAS
ABSTRACT: This research work is designed primarily to examine and assess the roles being played by non-governmental organizations in the development of rural areas. The work is also designed to identify the causes of the low rate of involvement of the non-governmental organi...
View DetailsTHE ROLE OF NON-GOVERNMENTAL ORGANIZATIONS IN THE DEVELOPMENT OF RURAL AREAS (A CASE STUDY OF COMMUNITY SELF-HELP ORGANIZATION IN AWGU LOCAL GOVERNMENT AREA)
ABSTRACT: This Research Work Is Designed Primarily To Examine And Assess The Roles Being Played By Non-Governmental Organizations In The Development Of Rural Areas. The Work Is Also Designed To Identify The Causes Of The Low Rate Of Involvement Of The Non-Governmental Organi...
View DetailsTHE CONTRIBUTION OF NON-GOVERNMENTAL ORGANISATIONS (NGOS) TO RURAL DEVELOPMENT
ABSTRACT: The present study is primarily aimed at scrutinising and evaluating the multifaceted functions undertaken by non-governmental organisations in the advancement of rural regions. The study is additionally intended to discern the underlying factors contributing to the...
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