ABSTRACT: The aim of this study was to look at product cannibalization as a market response in a highly competitive industry. Specific objectives were established to tactically analyse this phenomenon, including determining whether product cannibalization is a st...

ABSTRACT: Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO g...

ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of...

ABSTRACT: This study was carried out to examine the effect of feasibility study on the success of new businesses using selected newly startup business in Kubwa Abuja  as case study. Specifically, the study Identified the significance of feasib...

ABSTRACT: The main focus of this study is to assess the aquaculture renaissance in Akwaibom State as a veritable tool for sustaining the local economy. The study further discussed the economic importance of aquaculture, ascertain factors influencing the intensity...

BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a...

Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression....

ABSTRACT: The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Ba...

GENERAL OVERVIEW: A cooperative system is any machine, which can accept data and information presented to it in a prescribed from, carryout some operations on the input an supply the required results in a specified format as information.

A cooperative society is the com...

BACKGROUND OF THE STUDY: This study seeks to enhance the understanding of the concept of management audit as an aid for effective management. The management auditor’s role in the evaluation of management performance cannot be over emphasized.

Just as change h...

CHAPTER ONE

INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: Advertising has often been defined functionally and semantically and there are quite a number of such definitions around. Wri...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf...

CHAPTER  ONE

INTRODUCTION: The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid...

CHAPTER ONE

INTRODUCTION: Consumers have diverse motivation, taste and preference. They constantly seek solutions to the various state of deprivation (needs) through product offerings and bombardment of promotional messages. Consumer’s perception...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Realizing a good quality product in the market (whether it is a physical or service product) gives benefits to both organizat...

CHAPTER ONE

INTRODUCTION

Background of the study: The generation and disposal of waste is an intrinsic part of any developing or industrial society. Waste, both from domestic and commercial sources has grown significantly in N...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Researchers have shown interest in investigating the correlation between macroeconomic conditions and organisational performa...

CHAPTER ONE

INTRODUCTION

Background Of The Study: The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advance...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: In any economy, the impact of trade fair cannot be over emphasized as it play a vital role in the overall economic, social and industrial development of a nation economy. Trade...

CHAPTER ONE

INTRODUCTION

Background of the Study: It is impossible to overstate the significance of agriculture in the process of bringing about economic growth and devel...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Globalization means the whole world is becoming a global village, the world are coming together to be one in unity, things ar...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communi...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: The intrapreneur is that individual under the employment of an entrepreneur who takes an initiative into a new project of dev...

CHAPTER ONE

Introduction: Communication is the act of transferring information from one person to another, creature and point to point.  It could also be means of transmitting and conveying of ideas, attitudes, vie...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a tr...

CHAPTER ONE

BACKGROUND OF THE STUDY: The subject (new product development) has influence the issue of sales which the researcher will like to assembly the sales of MTN  product and services in Nigeria. The company staff embark on advertising a...

CHAPTER ONE

INTRODUCTION

Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad...

CHAPTER ONE

INTRODUCTION: Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promotions can attract brand swi...

CHAPTER ONE

INTRODUCTION

Background of the study: Work was the major activities of man before the industrial revolution, that was the period marked with mechanization of work, presently computer is representing mechanization t...

CHAPTER ONE

INTRODUCTION

Background to the Study: Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manu...

1.1 Background of the Study

The research consists of several basic steps. The first step consists in the self-evaluation by the respective companies of the quality of their own products, while the third step is essentially a comparison of results, so that any difference...

Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising...

ABSTRACT

Oil revenue is indeed an important component of economic growth of the recipient nations. Therefore, most of the oil-rich nations invest the revenue from the oil sector into the non-oil sectors for strategic reasons. However, over the past five decades there has been a blur in...