GLOBAL PUBLIC RELATIONS AND MULTINATIONAL CORPORATIONS: THE INFLUENCE OF CULTURE ON PUBLIC’S REACTIONS TO H&M, DOVE, AND NIVEA’S MEDIA CAMPAIGNS IN THE UNITED STATES AND NIGERIA
Chapter 1. Introduction
Public relations is faced with challenges such as cultural differences, misrepresentation of the target audience/public in media campaigns, and one size fits all strategies. This study explores how culture plays a significant rol...
View DetailsAN ANALYSIS OF THE REGULATORY LEGAL FRAME WORK FOR FOREIGN INVESTMENT IN NIGERIA: ISSUES AND CHALLENGES
ABSTRACT
What provoked this research is the visibilly wanning national Sovereignty and Jurisdiction of developing Countries to make choice from options in economic, social and cultural policies due to globalization. The need to unravel the challenges the regulatory Legal Frame Work for...
View DetailsAN EXAMINATION OF THE TAXATION OF MULTINATIONAL CORPORATIONS AND ITS LEGAL EFFECTS ON FOREIGN INVESTMENTS IN NIGERIA
ABSTRACT
Taxation is the key to a sustainable development. This is because no government can survive without sufficient revenue to finance its activities. This explains why revenue generation is one of the basic objectives of taxation. This actually prompts the analysis of multinational...
View DetailsANALYSIS OF COMMONLY CONSUMED FOOD IN EASTERN NIGERIA FOR NUTRITIONAL AND ANTI-NUTRITIONAL VALUE
1.1INTRODUCTION
Food is any substance consumed to provide nutritional support for the body (Aguilera and David, 1999). Its components include water, carbohydrate, lipids, proteins, enzymes, vitamins, minerals, colours, flavours and food additives and it is ingested by an organism and as...
View DetailsEMPLOYEES PERFORMANCE AND ORGANIZATIONAL GROWTH OF MANUFACTURING FIRMS IN RIVERS STATE
1.1 Background of the Study
Employee performance is a critical determinant of organizational success, especially within the manufacturing sector. For firms operating in dynamic environments, such as those in Rivers State, the efficiency and effectivenes...
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