A CRITICAL ASSESSMENT OF THE EFFECTIVENESS OF MARKETING STRATEGIES EMPLOYED BY MOBILE PHONE OPERATORS.
BACKGROUND OF THE STUDY: Telecommunication industry in Nigeria from inception has been the absolute monopoly of the federal government. At the initial stage of its development, it was meant to provide effective means of communication for the colonial administrati...
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A CONSUMER ANALYSIS OF THE IMPACT OF SALES PROMOTION ON THE PURCHASE DECISION (A CASE STUDY OF MTN MOBILE TELECOMMUNICATIONS)
ABSTRACT: The current state of the Nigerian economy has resulted in a decline in the purchasing power of customers in relation to products and services. The present study survey has undertaken a critical examination of the impact of sales promotion on MTN Ni...
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CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISEMENT IN NIGERIA
Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way...
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THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
CHAPTER ONE
INTRODUCTION: The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid...
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THE IMPACT OF INTRODUCTION OF GLOBAL SYSTEM FOR MOBILE COMMUNICATION (GSM) ON THE NIGERIA ECONOMY
CHAPTER ONE
INTRODUCTION
Background of the Study: It a crystal clear that without communication, there would be no society. Communication gives room for peaceful co-existence...
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THE IMPACT OF NEW PRODUCT DEVELOPMENT IN TELECOMMUNICATION INDUSTRY
CHAPTER ONE
BACKGROUND OF THE STUDY: The subject (new product development) has influence the issue of sales which the researcher will like to assembly the sales of MTN product and services in Nigeria. The company staff embark on advertising a...
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DEVELOPMENT AND DESIGN SPACE EXPLORATION OF DEEP CONVOLUTION NEURAL NETWORK FOR IMAGE RECOGNITION
CHAPTER ONE
Introduction
ntroduction to Neuro-Inspired View Details
PARENTAL INTERVENTION ON NEGATIVE EFFECTS OF ENTERTAINMENT MEDIA ON NIGERIAN YOUTHS A STUDY OF BIG BROTHER NIGERIA
BACKGROUND OF STUDY: The entertainment media which is part of mass media, is undoubtedly one of the major tools that catch the attention of young people, teenagers and or youths in an interesting way today. The mass media (journals, magazines, radio or podcast, television, films...
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THE DESIGN AND IMPLEMENTATION OF A VIRTUAL TOUR APPLICATION FOR VISITORS
CHAPTER ONE
INTRODUCTION
Background to the study: The advent of the third industrial revolution that commenced in 1969 with the electronics and information technology (IT) revolution has fundamentally altered the way people li...
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CUSTOMER SATISFACTION AND BRAND CREDIBILITY AS PREDICTORS OF BRAND LOYALTY AMONG GLOBACOM (GLO) SUBSCRIBERS: A STUDY OF THE STUDENTS OF THE UNIVERSITY OF LAGOS
BACKGROUND TO THE STUDY: Customer happiness and brand credibility have both recently been acknowledged as crucial elements in any company's growth. Customer satisfaction, which has to do with meeting, exceeding, and ultimately fulfilling consumers' expectations, is the se...
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DESIGN AND IMPLEMENT AN ARTIFICIAL INTELLIGENCE DIETITIAN WITH PYTHON
CHAPTER ONE
INTRODUCTION
Overview
Recent estimates suggest that poor dietary habits are linked to one in five early deaths globally (Afshin et al., 2019). Tackling t...
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A SYSTEM DYNAMICS STUDY OF MTN CUSTOMER SERVICE QUEUING SYSTEM
ABSTRACT
Customer service is the most important aspect of every business that builds its processes on the basis of customers going through the queue before receiving any service from the organization. These businesses become ineffective and inefficient if the queues are not moving well...
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DEVELOPMENT OF A WIRELESS SENSOR NETWORK(WSN) BASED MULTI – NETWORK CATTLE MONITORING SYSTEM.
ABSTRACT
This study shows how to monitor the movement of cattle using wireless sensor nodes powered by a renewable energy source capable of detecting location, and incorporated in it all the available mobile networks to ensure that information about cattle location gets to the base in r...
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TELECOMMUNICATION EQUIPMENT AND THE CHALLENGES OF VANDALISM IN NIGERIA: A CASE STUDY OF MTN NIGERIA, ADAMAWA STATE
TELECOMMUNICATION EQUIPMENT AND THE CHALLENGES OF VANDALISM IN NIGERIA: A CASE STUDY OF MTN NIGERIA, ADAMAWA STATE
Chapter One: Introduction
Background of the Study
Telecommunication is a critical infrastructure in modern society, serving as the backbone for communic...
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