BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...

Background to the Study

The early schools in Nigeria were built by Christian Missionaries, and their goal was to convert the "Leate...

BACKGROUND TO THE STUDY: It is know fact that banks help to accelerate the growth and development of a developed and developing economy. Consequently, finance becomes an important ingredient in the economic development of a nation and communities alike. Thus, the...

ABSTRACT: The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and...

Background of the Study: The Internet has its origins in cold war and technological rivalry between USSR and US. In fact "while the World Wide Web was created in 1991, its origin dates back to 1957 when the Soviet Union launched the Sputnik I satellite" (Dickey and Lewi...

ABSTRACT: The central tenet of banking sector consolidation was to develop a strong, reliable and diversified banking sector that is capable of playing effective developmental roles in the economy, such as funding of small and medium scale enterprises and becoming a competent and...

Background to the study: Small firms play vital roles in the process of industrialization, sustainable economic growth (Ariyo, 2005); encouragement of entrepreneurship, employment generation (Ogujiuba et al, 2004); reduction of poverty and contribution to the Gross Domestic...

Background of the study: As a result of Increasing School Leavers Unemployment in the 1970s the Nigerian Government introduced the new National Policy on Education in 1981. A major provision of the policy was the Introduction of the training of Banking and Finance Studies of Juni...

​​​​​​Background of the study: Firms are facing turbulent operating environments characterized by changing technologies and markets that represent both problems and opportunities. Technology has catalyzed this change and innovation is increasingly becoming the norm to keep pace w...

BACKGROUND OF THE STUDY: "Multimedia" is currently the buzzword in educational technology. Multimedia here refers to combining different electronic media, commonly computers and videodiscs, in teaching materials. This new generation is using digital media for learn...

​​​​​​Background of the study: The National Electric Power Authority which is today known as Power Holding Company of Nigeria (PHCN) was established by the NEPA Act of 1872. The Act authorized the merger of the activities of the Niger Dam Authority and the Electricity corporation...

Background of the Study: Journalism in Nigeria has continued to grow immensely in line with global trends despite strong infrastructural challenges. Communicating with a mass audience is not totally strange in Nigeria. Thus, mass media have been important tools in communicat...

Background of the Study: The gift of language is the single human trait that marks us all, genetically setting us apart from the rest of life. Language is, like nest building or hive making, the universal and biologically specific activity of human beings. We engage in it communa...

Background of the Study: English can be said to be the most widely spoken language in the world, and has become the official language of some West African countries, namely, Nigeria, Ghana, Sierra-Leone, Liberia and the Gambia. In these countries, English is a second language whi...

Background of the study: The term "pidgin" is used to describe a language that emerges out of a circumstance in which individuals who speak a variety of languages are forced to communicate with one another despite the fact that they do not have a common language. Once a...

ABSTRACT: This study was carried out to critically assess the surge of cryptocurrencies and its usage in africa using selected Fintech companies in Nigeria. To achieve this 2 research hypothesis were formulated.  The survey design was adopted and t...

Statement of the problem: Small and medium enterprises (SMEs) have long been recognized by the World Bank and other multilateral agencies as crucial to these institutions' economic growth in their more focused operations in developing nations. Small firms com...

ABSTRACT: The purpose of this study was to investigate the various obstacles encountered by small and medium-sized enterprises (SMEs) in Nigeria. The study utilised a survey-based descriptive research design. The population of this study consists of 15 selected s...

BACKGROUND TO THE STUDY: A radio streamer is a piece of software or an entire system that, in order to listen to streaming audio from a radio station, first collects (accepts) as an input the URL of the station's stream, verifies the URL's legitimacy, and...

ABSTRACT: The study examined the accounting information system and the growth of small and medium scale enterprises (a study of SME’s in Lagos metropolis). Two theories were used in the study to have a wide scope in the research, namely; the Contingenc...

ABSTRACT: The focus of this study is to examine small-scale enterprise and growth of the society  using Abak local government in Akwaibom State  as case study. The research adopted a descriptive survey design was employed to assess the opinions of the respondents....

ABSTRACT: In this modern age of development, political inequality between men and women has always been an important issue of concern. This is so because of the realization that the marginalization of a segment, race or particular sex in the society has far...

ABSTRACT: This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine...

ABSTRACT: An expansive wisdom is bought by experience learning teacheth more in one year than experience in twenty. Rogar Ascham (in the scholaoter). Furthermore, “it is impossible for a man to learn what the thinks he already know (Epictelus).On this note...

ABSTRACT: The purpose of this study was to investigate the client orientation of service employees and service quality, using a case study approach focused on Momas System and Cometstar in Kano State. The present study specifically investigates the significance o...

Background to the Study: Human economic development will greatly contribute to the promotion of people' interest and aspiration inside the country through well-planned education and training activities (Egwu, 2009). Technical and vocational education and trai...

Abstract: This study, The Influence of Home Movies on the Dressing Patterns of Students of Tertiary Institutions in Abia state, notes that home movies mediate  in the culture of students of tertiary institutions in Abia state especially as it relates to...

BACKGROUND OF THE STUDY: Small businesses are essential for economic development (Van Praag & Versloot, 2007; Acs et al., 2008; Fumo & Jabbour, 2011), and in Nigeria they make up 91% of the formal businesses, contribute 34% towards the Gross Domestic...

BACKGROUND OF THE STUDY: It is possible to describe language as a method of communication, a platform for the expression of feelings, a route for the transmission of ideas, a vital component of socioeconomic and political advancement, and even a way of life (Chei...

Background of the study: In Nigeria, English is considered a second language by most people. Because Nigerians already had their first language, also known as their Mother Tongue (L1), before the introduction of the alien language known as "English" into the nation, it...

ABSTRACT: The study examined the impact of digital marketing as a key driver of sales among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterpris...

Abstract: This study focuses on investigating the effects of multiple taxation on the performance of small and medium-sized enterprises. Throughout the years, small and medium size firms (SMEs) have emerged as a significant driver of job creation and the emp...

BACKGROUND OF THE STUDY: Generally speaking, small and medium-sized businesses (also known as SMEs) are considered to be the main power of every nation's economic progress, and they are also recognized as justified methods that promote development internation...

INTRODUCTION: The development of internal combustion engines resulted in a growth in the need for the consumption of fuel in the modern era. As the number of people who own cars has increased, there has been a corresponding rise in the need for gas stations. A gasoline station ou...

INTRODUTION: Teaching and learning activities are interesting when instructional materials are used effectively and efficiently in a classroom-teaching situation. It is necessary for the teacher in the learning of Accounting in Nigeria to use visual aid material...

BACKGROUND OF THE STUDY: However, the construction industry is often regarded as one of the most hazardous sectors of the industry anywhere in the globe. According to the International Training Centre of the International Labour Organization (2011), a constructio...

Background of the study: The Internet continues to evolve into a major news source. The internet which is the worldwide system of interconnected computers makes use of telecommunication resources. It is defined by Aina (2003), Hanson (2005) as a network made up o...

Background of the Study: People and nations are what they are because of the nature and types of education they have been exposed to. Education is a process of developing knowledge ability in learners in such a way that they use it to improve their ...

Background to the study: Businesses, which involve individuals, groups of individuals, companies or corporations in public and private sectors play an important role in the economic development of a given country. In this era of globalization, the demands for goo...

BACKGROUND OF STUDY: Pandemics present challenges of an entirely different type than other disease outbreaks or the vast majority of other natural disasters. Because these diseases strike global populations which have no immunological experience with them, their...

BACKGROUND OF THE STUDY: New technologies are increasingly being looked to by businesses as a means to satisfy the specific needs of their operations and better position themselves to take advantage of global shifts in commercial activity. When it comes to successfully opera...

BACKGROUND OF THE BODY: Privatization Appeared on standard dictionaries only in the early 1980s [it appeared in Webster new collegiate Dictionary is one of the radical methods through for thinning the government owned enterprises [which failed to maximize gr...

BACKGROUND OF THE STUDY: The desire of the rural population to participate directly in the affairs of their communities is driving the rising demand for local government in every corner of the world. Local government is, in reality, as ancient as mankind, as it is the only form o...

Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression....

BACKGROUND OF STUDY: Television industry in Nigeria is still in its infant stage comparatively to its counterparts in other parts of the developed world. However, it has metamorphosed remarkably within this short period of its history. There have been some achiev...

BACKGROUND OF THE STUDY: In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the persuasion...

Background of the study: In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of th...

Background of the Study: The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010)  as a networ...

ABSTRACT

The primary objective of this study is to investigate the current condition of Nigerian newspapers that are disseminated through the internet, with the intention of determining the discernment and viewpoint of Nigerian readership towards these...

Background Information: Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous but mostl...