DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM
Background of the Study: The Internet has its origins in cold war and technological rivalry between USSR and US. In fact "while the World Wide Web was created in 1991, its origin dates back to 1957 when the Soviet Union launched the Sputnik I satellite" (Dickey and Lewi...
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AN EXAMINATION OF MARKETING INTELLIGENCE SYSTSEM AND ITS EFFECTS ON SALES OF LANDED PROPERTIES
Background of the study: The development of digital marketing necessitated the adoption of a more sophisticated marketing system that assists members of an organization's marketing team in making better decisions based on good marketing research and analytica...
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ASSESSMENT OF ONLINE MARKETING AND ITS INFLUENCE ON REAL ESTATE BUSINESS
Background of the study: Over the past ten years, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on practically every aspect of daily life in industrialised cultures. In...
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DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM
ABSTRACT: Online marketing, which is also referred to as internet marketing, involves the utilization of intelligent, interactive, and virtual components for the advancement and promotion of business goods and business ventures on the internet. Recently, web-based communicat...
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THE RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Marketing information system is the process of gathering information to learn about something that is not fully known. It is...
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THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
CHAPTER ONE
INTRODUCTION
Background Of The Study: The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advance...
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THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS
CHAPTER ONE
INTRODUCTION
THE BACKGROUND OF THE STUDY: Increasingly, the business place is repleted with competition and business failures occasioned by poor business decision....
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ATTITUDES OF LIBRARIANS TOWARD MARKETING INFORMATION RESOURCES AND SERVICES IN UNIVERSITY LIBRARIES IN NORTH-CENTRAL ZONE, NIGERIA
ABSTRACT
The study examined the attitudes of librarians toward marketing information resources and services in university libraries in North-Central Zone of Nigeria. Prominent among the objectives of the study were to find out whether librarians possessed knowledge of marketing and also...
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EXTENT OF UTILIZATION OF MARKETING MIX COMPONENTES BY SMALL AND MEDIUM SCALE ENTERPRISES IN IMO STATE NIGERIA
Background to the Study
In every country or state, enterprises occupy a place of pride and importance. Enterprise in the view of Obi (2002) is of three major categories; Small, Medium, and Large scales. This study focuses on Small and Medium Enterprises popularly referred to as SMEs. Ac...
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