BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...

BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer...

Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression....

BACKGROUND OF THE STUDY: Community bank was imitated within the 1990 budget speech of the Head of State, commander in chief of the Armed forces of Nigeria, General Ibrahim Badamasi Babangida. Since then institutionalizing the system has gone through a long w...

Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way...

CHAPTER ONE

INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Marketing information system is the process of gathering information to learn about something that is not fully known. It is...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Dr. Joseph Juran (2013) defined product quality as a means to incorporate features that have a capacity to meet consumers need (wants) and gives customer’s satisfaction b...

CHAPTER ONE

INTRODUCTION

1.1 Background to the study

All business organizations perform two basic functions we are production and marketing of goods and services ide...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It hold...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Prior to the advent of colonial influence, the practice of marketing in the Nigerian region primarily revolved around...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining compet...

CHAPTER ONE

INTRODUCTION

THE BACKGROUND OF THE STUDY: Increasingly, the business place is repleted with competition and business failures occasioned by poor business decision....