BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...

ABSTRACT: This study on “Advertising as an effective promotional tool in the delivering of banking services has tries to seek answer to the crucial question that plagues the memory of researchers question on how co-operate advertising acts as an effective promotional t...

ABSTRACT: The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and...

Abstract : The competitive nature of the economy, cause many products and services to lose their distinctiveness, the competitors’ offering of lower prices, and the deteriorating public perception of the business organizations have called for the strategies,  and publi...

ABSTRACT: Due to technology  Advancements, relationship marketing has become a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitiv...

Background of the Study: The Internet has its origins in cold war and technological rivalry between USSR and US. In fact "while the World Wide Web was created in 1991, its origin dates back to 1957 when the Soviet Union launched the Sputnik I satellite" (Dickey and Lewi...

Background of the study: The rapid changes in business operations in contemporary times in the form of technological improvement require banks in Nigeria to serve their customers electronically. Traditionally, banks have been in the forefront of harnessing technology to improve t...

Background of the study: The whole concept of banking is built upon confidence in the liquidity of the bank. Liquidity management is critical in the banking operations. Customers place their deposits with a bank, confident that they can withdraw the deposit when...

ABSTRACT: This study review the corporate finance services as obtained in the Nigeria banking business. The major corporate finance discussed ranges from the capital market services, under which management of capital equity issue, marketing, packaging, advisory s...

Background of the study​​​​​​​: The Entrepreneurship practices exist in most countries of the world, including Nigeria. In Nigeria the development of entrepreneurship has gone a long way to achieve industrialization and economic development. Management scholars agree that althoug...

Background to the Study: Agriculture comes from the Latin words "ager," which means "field," and "cultura," which means "cultivation." This shows that crop cultivation was the oldest type of agriculture (Are, Igbokwe, Asadu, Bawa, 2010...

ABSTRACT: This study was carried out on the marketing of Academic libraries services using Imo state University, as case study. To achieve this, seven significant research objectives were formulated. The survey design was adopted and the simple random sampli...

ABSTACT: This study was carried out to critically appraise the use of marketing research in a marketing organization using about Backdesk Digital Marketing Agency in Nigeria as case study. To achieve this 3 research questions were formulated.  The...

ABSTRACT: Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the c...

ABSTRACT: The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out thi...

ABSTRACT: Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO g...

ABSTRACT: Akwa Ibom States is located in the rainforest belt of Nigeria known for preponderance of agricultural biodiversity. Agricultural biodiversity or agrobiodiversity is succinctly referred, is the diversity of agrogenetic resources used directly for food an...

BACKGROUND OF THE STUDY: In order to make economic decisions, all corporate organizations require information. Information, according to SINHA (2002), is an integrating force that combines organizational resources into a cohesive whole, directed toward the r...

BACKGROUND OF THE STUDY: The word "public relations" has already been defined by several authors from various perspectives. Nwokoye (1984) defined public relations as the activities of a cooperative union, government, or other organization in establishi...

Background of the study: Accounting is the act of recording, classifying and summarizing in significant manner and in terms of money transactions and events which are Interpreting the result thereof. (AIC PA 1953). But in a general sense. It may be considered as a means by which...

ABSTRACT: This study was carried out to examine an assessment of the impact of marketing segmentation on production planning in an organization  in  cool. Specifically, the study  aims to determine the most effective segmentation strategies to used...

ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of...

ABSTRACT: This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the study.  ...

ABSTRACT: Banks offer many vital services but must be seen to do so, by delivering efficient customer service. Service marketing is regarded as the pivotal force behind strategic planning and business operations, and, hence, as an intrinsic component of service o...

BACKGROUND OF THE STUDY: Telecommunication industry in Nigeria from inception has been the absolute monopoly of the federal government. At the initial stage of its development, it was meant to provide effective means of communication for the colonial administrati...

Background of the study: The development of digital marketing necessitated the adoption of a more sophisticated marketing system that assists members of an organization's marketing team in making better decisions based on good marketing research and analytica...

ABSTRACT: The main focus of this study is to examine the implication of X (formerly twitter) ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80...

ABSTRACT: The study examined the impact of digital marketing as a key driver of sales among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterpris...

BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that...

ABSTRACT: The current state of the Nigerian economy has resulted in a decline in the purchasing power of customers in relation to products and services. The present study survey has undertaken a critical examination of the impact of sales promotion on MTN Ni...

Background to the Study: Made-in-Nigeria software is a term used to describe software that was developed inside the borders of Nigeria by Nigerian individuals. Due to the fact that Nigeria is a developing nation in the third world, it is very important for the co...

Background of the Study: Communication is acknowledged all over the world as the most distinctive factor for human interaction. Over the years it has become needful for organization to relate with customers. Hitherto internet era in the world, customers largely s...

BACKGROUND OF THE STUDY: Logistics management encompasses the crucial task of efficiently and effectively coordinating the transportation of both raw materials and finished goods from their respective production sites to the ultimate point of purchase. Prior to being utilise...

ABSTRACT: The main aim of this study is to examine the influence of insurance awareness on the demand for life insurance products in Lagos State, specifically concentrating on the population of Alimosho Local Government Area. The research study utilised a survey...

Background to the Study: Production is not complete until the goods get to consumers for whom they are meant. A typical firm will discover that the consumers of its product are scattered abroad. The firms decisions to distribute its products directly through own sales outlets or...

BACKGROUND OF THE STUDY: According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managin...

BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer...

Background of the study: The Internet continues to evolve into a major news source. The internet which is the worldwide system of interconnected computers makes use of telecommunication resources. It is defined by Aina (2003), Hanson (2005) as a network made up o...

BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten...

BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a...

Background of the study: Over the past ten years, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on practically every aspect of daily life in industrialised cultures. In...

Background to the Study: From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of&...

Background of the study: Cassava is one of the world's most important staple food crops, supplying a significant source of glucose to people who consume it. Since independence, Nigeria has enacted several development-oriented programmes, particularly in the agricultural...

BACKGROUND OF STUDY: Almost all sectors of the economy depend on oil. Any contemplation therefore of a possible scarcity or unavailability of the product will in no doubt stipulate unnecessary price hike of petroleum in the country (Sikkam, 2009). Arinze (20...

Background of  Study: The United Nations of World Tourism Organization defines tourism as the activities of persons travelling to and staying in places outside his/her usual environment for not more than one consecutive year for any purpose including holiday...

ABSTRACT: The purpose of this study was to assess the impact of the Twitter app on brand awareness in Nigeria, with a specific focus on Rite Food Limited in Lagos State. The study aimed to analyse the impact of the Twitter ban on Rite Foods Limited's brand aw...

BACKGROUND OF THE STUDY: New technologies are increasingly being looked to by businesses as a means to satisfy the specific needs of their operations and better position themselves to take advantage of global shifts in commercial activity. When it comes to successfully opera...

Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression....

BACKGROUND OF THE STUDY: This research work is aimed at determine attitude of consumers towards public utilities. The power holding company (formally called NEPA) was established by Decree No 24 of 1st April 1972 with the amalgamation of Electricity corporat...

Background of the Study: The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010)  as a networ...