THE EFFECTS OF DIGITAL MARKETING BARRIERS ON THE PATRONAGE AND MARKET SHARE OF COMPANIES: A CASE STUDY OF THE BAN ON X (FORMER TWITTER)
ABSTRACT: The main focus of this study is to examine the implication of X (formerly twitter) ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80...
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AN EXAMINATION OF THE IMPACT OF PEAK MILK ADVERTISEMENTS ON CONSUMER BEHAVIOUR
ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc...
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ASSESSMENT OF MOBILE MONEY AND ITS IMPACT ON BUSINESS PERFORMANCE
Background to the study: Businesses, which involve individuals, groups of individuals, companies or corporations in public and private sectors play an important role in the economic development of a given country. In this era of globalization, the demands for goo...
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ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a...
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ASSESSMENT OF SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS
Background to the Study: From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of&...
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ASSESSMENT OF TEAMWORK'S IMPACT ON ORGANIZATIONAL PRODUCTIVITY
BACKGROUND OF THE STUDY: Teamwork is frequently expected in the workplace. Basic collaboration entails everyone working together to help the organization, but complicated types of teamwork may entail "work teams" selected to complete a project by working closely togethe...
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ASSESSMENT OF THE SURVIVAL PRACTICES OF QUANTIITY SURVEYING FIRMS IN A RECESSED ECONOMY
BACKGROUND OF THE STUDY: The construction industry plays an important role in a nation’s economy and its activities are also vital to the achievement of national socio-economic development goals of providing shelter, infrastructure and employment. According to Aibinu and Ja...
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ASSESSMENT OF THE SURVIVAL PRACTICES OF QUANTIITY SURVEYING FIRMS IN A RECESSED ECONOMY
BACKGROUND OF THE STUDY: The construction industry plays an important role in a nation’s economy and its activities are also vital to the achievement of national socio-economic development goals of providing shelter, infrastructure and employment. According to Aibinu and Ja...
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THE PERCEIVED CREDIBILITY OF TELEVISION COMMERCIAL CLAIMS BY CONSUMERS
Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai...
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CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
Background of the Study: Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide...
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THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)
Its concept is a philosophy of...
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THE ROLE OF HUMAN RESOURCE IN ORGANIZATIONAL PERFORMANCE
Abstract: The study examined the relationship between human resource management and organizational performance of microfinance banks in Lagos State. The study surveyed three microfinance banks in Lagos State namely Reliance Microfinance Bank, Lapo Microfinance Ba...
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THE SIGNIFICANCE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING ORGANISATIONAL PERFORMANCE
Abstract: This study investigated the correlation between human resource management practises and the overall performance of microfinance banks located in Lagos State. The research conducted a survey on three microfinance banks located in Lagos State, specificall...
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THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
CHAPTER ONE
INTRODUCTION
Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through...
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THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT. (A CASE STUDY OF WARRI METROPOLIS)
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf...
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THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF EKWULOBIA RESIDENCE)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Dr. Joseph Juran (2013) defined product quality as a means to incorporate features that have a capacity to meet consumers need (wants) and gives customer’s satisfaction b...
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THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
CHAPTER ONE
INTRODUCTION
1.1 Background to the study
All business organizations perform two basic functions we are production and marketing of goods and services ide...
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THE IMPACT OF STRATEGIC MANAGEMENT ON ORGANISATIONAL PERFORMANCE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The performance of organization is the focus of intensive research efforts; how well an organization performs its mission and...
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THE IMPACT OF TEAMWORK ON ORGANIZATIONAL PRODUCTIVITY
CHAPTER ONE
INTRODUCTION
Background of the study: Teamwork is usually an integral part of the work place. Basic teamwork in...
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THE IMPACT OF TRADE FAIR ON THE DEVELOPMENT OF THE NIGERIAN ECONOMY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: In any economy, the impact of trade fair cannot be over emphasized as it play a vital role in the overall economic, social and industrial development of a nation economy. Trade...
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THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Perhaps the most distinction skill of professional marketing is their ability to create, maintain, protect and enhan...
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THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a tr...
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THE IMPACT OF MARKETING CONCEPT ON SALE GROWTH (CASE STUDY OF RELENTED SMALL SCALE BUSINESS)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining compet...
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THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS
CHAPTER ONE
INTRODUCTION
THE BACKGROUND OF THE STUDY: Increasingly, the business place is repleted with competition and business failures occasioned by poor business decision....
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THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Modern marketing is concerned with the performance of the activities through which the needs of consumers is a society are id...
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THE IMPACT OF ORGANIZATIONAL CULTURE ON EFFECTIVE EMPLOYEES’ PERFORMANCE TOWARDS THE ATTAINMENT OF ORGANIZATIONAL GOALS
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Organizational culture refers to a system of shared assumptions, values, and beliefs that show people what is appropriat...
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THE CHALLENGES AND PROSPECT OF NIGERIA-CHINA TRADE RELATION
CHAPTER ONE
INTRODUCTION
Background of the study: Over the past several decades, the economies of the world have become greatly connected through international trade and globalization. Foreign...
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THE EFFECT OF AUTOMATED TELLER MACHINE ON CUSTOMER SATISFACTION IN NIGERIN BANKS
CHAPTER ONE
INTRODUCTION
Background of the Study: Automated Teller Machines, sometimes known as ATMs, are machines that allow clients of banks to do financial transactions. Typically, a user will insert a specific plastic card...
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THE IMPACT OF FINANCIAL MANAGEMENT BEST PRACTICES ON SME PERFORMANCE IN NIGERIA
CHAPTER ONE
INTRODUCTION
Purpose Statement
This quantitative survey-based study aims to examine the effect of financial management best practices on the performance...
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Customer Relationship Management and its Effect on Loyalty
Background of the Study
One of the basic elements of modern marketing&...
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GLOBAL PUBLIC RELATIONS AND MULTINATIONAL CORPORATIONS: THE INFLUENCE OF CULTURE ON PUBLIC’S REACTIONS TO H&M, DOVE, AND NIVEA’S MEDIA CAMPAIGNS IN THE UNITED STATES AND NIGERIA
Chapter 1. Introduction
Public relations is faced with challenges such as cultural differences, misrepresentation of the target audience/public in media campaigns, and one size fits all strategies. This study explores how culture plays a significant rol...
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A Study on the personal factors Influencing Nigerian Consumer Buying Behavior
ABSTRACT
As seller are making efforts to understand the buying behavior of consumers, which will help their business make more profit, increase market share and improve consumers shopping experience, the study of the personal factor influence is important. The research seek to study the...
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APPLICATION OF MARKETING CONTROL TECHNIQUES IN MANUFACTURING FIRMS IN ENUGU L.G.A OF ENUGU STATE (A CASE STUDY OF EMENITE LIMITED EMENE ENUGU STATE)
ABSTRACT
The topics of this research work are the application of marketing control techniques in manufacturing firms in Enugu east local government: A case study of Emenite Limited Emene Enugu. In order to peruse this investigation property, the following research objectives were formul...
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Commercial Banks‟ Pricing of Loans, Assets Quality and Financial Intermediation in Nigeria
Abstract
Despite the interest rate liberalization policy that gave rise to commercial banks’ pricing of loans models which is expected to enhance quality of banks assets and improve financial intermediation, poor assets quality of banks, bank failures and poor intermediation role...
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CONFLICT MANAGEMENT AND ORGANIZATIONAL PERFORMANCE OF SELECTED OIL PALM ORGANISATIONS IN EDO STATE
ABSTRACT
This research was conducted from a deductive point of view. This deductive approach, in which four hypotheses were tested to ascertain how conflict resolution in the palm oil sector could help to enhance performance, employment, and also how Nigerian’s foreign earnings ca...
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IMPACT OF JAPA ON NIGERIA'S MANUFACTURING SECTOR: LOSS OF SKILLED LABOR AND PRODUCTION EFFICIENCY
IMPACT OF JAPA ON NIGERIA'S MANUFACTURING SECTOR: LOSS OF SKILLED LABOR AND PRODUCTION EFFICIENCY.
Chapter One: Introduction
Background of the Study
The Japa phenomenon, involving the mass migration of Nigerians seeking better op...
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EXTENT OF UTILIZATION OF INTEGRATED MARKRTING COMMUNICATION STRATEGIES BY MANUFACTURING COMPANIES IN ANAMBRA STATE
BACKGROUND OF THE STUDY
Manufacturing companies are the main instrument for rapid growth, structural change and economic sufficiency of the Nigeria nation where they increase the avenue for employment, helps boost agriculture, and increase foreign exchange earnings of t...
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EMPLOYEES PERFORMANCE AND ORGANIZATIONAL GROWTH OF MANUFACTURING FIRMS IN RIVERS STATE
1.1 Background of the Study
Employee performance is a critical determinant of organizational success, especially within the manufacturing sector. For firms operating in dynamic environments, such as those in Rivers State, the efficiency and effectivenes...
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