ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.

The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th...

ABTRACT: The main focus of this study is directed towards a theoretical investigation of leadership in Nigeria Civil Service using Federal ministry of Health in Lagos State  as case study. Survey research design was adopted for the study and with the ai...

Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo...

ABSTRACT: This study was carried out on impact tax reforms on investment decisions in Ghana using  Ghana Revenue Authority koforidua Branch as case study. To achieve this 4 research questions were formulated.  The survey design was adopted and the simpl...

BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that...

BACKGROUND OF THE STUDY: When a country's institutions deteriorate, warlords, terrorists, and other perpetrators seize power and use violence against civilians from other nations, as the terrorist attacks in New York, London, Madrid, Nigeria and Mumbai demons...

ABSTRACT: The study aimed at examining  the effect of Corporate Social Responsibility on business organization using Sterling Bank  Iwo branch of  Osun State as case study. It  determined the significant effect of CSR on business organiza...

BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer...

BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten...

BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a...

BACKGROUND OF STUDY: The attitude of parents towards female education is a topic many people frown at in the developing and undeveloped countries. It is regarded of them as taboo that female education is very important to enable matured persons especially parents...

Background to the Study: Citizens are the hearts and soul of democracy and hence there must be active and informed involvement of the people at all levels of governance as willing participants in defining and maintaining their democracy.  The youths of...

ABSTRACT: This study examines the paradigm shift in business sustainability strategy from corporate social responsibility (CSR) to created shared value. The created shared value as a revolutionary strategic management thinking is defined as the policies and opera...

ABSTRACT: Companies desire earnestly to improve their performance in the market. All marketing decisions and programmes are thus triggered by this reason, because the market performance of a firm is essential to the corporate wellbeing of the business undertaking...

ABSTRACT: The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Ba...

BACKGROUND OF THE STUDY: Scholars, academics, decision makers, and human resource specialists all view career development as a phenomenon worthy of attention. Stakeholders in human capital development work to address issues related to advancement in the work...

Background to the study: Divorce or marital separation or the dissolution of marriage is the “final termination of marital union, cancelling the legal duties and responsibilities of marriage and the dissolving of the bond of matrimony between the parties&rd...

Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai...

ABSTRACT: This research work was aimed at studding the major factors which determine the consumer preference for Malt Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the...

ABSTRACT: This study was carried out to examine corporate social responsibility and organizational image using Julius Berger Nigeria plc, Akwa Ibom State. Specifically, the study examined  the relationship between corporate social responsibility and org...

Background of the Study: Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide...

AN OVERVIEW OF INVENTORY THEORY: In most manufacturing process, production systems, the financial services industry, the economy, agriculture, it is a known fact that they maintain stock of goods and services for future sale or use. The practice of stocking goods...

Background of the study: Democratic governance with its ideal of elective representation, freedom of choice of leaders, rule of law, freedom of expression, accountability etc has become the acceptable system of government all over the world. It is a form of government in which the supreme power o...

BACKGROUND TO THE STUDY: The term trade union has a variety of meanings depending on the perception of workers and the definition imposed by the legal frameworks in many countries. Some workers organizations call themselves staff or professional associations...

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INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi...

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INTRODUCTION

Background to the Study: Education is the bed-rock of any nation‘s defense. Education is that process that helps to develop the whole man physic...

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INTRODUCTION

BACKGROUND TO THE STUDY: Indiscipline is an act of not conforming to order, policies procedures, rules and regulations of a society. The issue of indi...

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INTRODUCTION

Background of the Study: The origin of the insurance industry in Nigeria, as stated by Augustine and Brennan (2012), can be attributed to the British...

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INTRODUCTION

Background to study: Internal auditing has undergone dramatic changes and has expended its scope to make greater contribution to the organization goals. Internal auditing is also performing its role in...

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INTRODUCTION

Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need...

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INTRODUCTION

BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf...

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INTRODUCTION

BACKGROUND OF THE STUDY: Dr. Joseph Juran (2013) defined product quality as a means to incorporate features that have a capacity to meet consumers need (wants) and gives customer’s satisfaction b...

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INTRODUCTION

Background of the Study: The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a...

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INTRODUCTION

BACKGROUND OF THE STUDY: The kidnapping of all manner of persons has gained ascendancy in Nigeria. A malady previously unknown to the people has rapid...

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INTRODUCTION

Background of the study: Sales promotion involves the marketing activities other than advertising, publicity or personal selling, that stimulate consumers’ purchase and dealer effectiveness. The...

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INTRODUCTION

BACKGROUND OF THE STUDY: The performance of organization is the focus of intensive research efforts; how well an organization performs its mission and...

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INTRODUCTION

BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,...

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INTRODUCTION

BACKGROUND OF THE STUDY: As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communi...

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INTRODUCTION

BACKGROUND OF THE STUDY: Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a tr...

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INTRODUCTION

Background To The Study: The construction industry in Nigeria is labour intensive; and it is the highest employer of the nation’s work force. Th...

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INTRODUCTION

Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad...

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INTRODUCTION: Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promotions can attract brand swi...

CHAPTER ONE

INTRODUCTION

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INTRODUCTION

BACKGROUND OF THE STUDY: Nowadays, the widespread use of Information and Communication Technologies (ICT) has permeated almost all aspects of life inc...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: In today's world, Information and Communication Technologies (ICT) have become widely used and have made their way into v...

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INTRODUCTION

Background Of The Study: The introduction of electronic banking, online transactions and mobile banking in Nigeria has paved way for a new era of...

CHAPTER ONE

INTRODUCTION

Background Of The Study: The introduction of electronic banking, online transactions and mobile banking in Nigeria has paved way for a new era of deve...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: The term ‘ethnicity’ has its roots in the Greek term ethnos/ethnikos, which was commonly used to describe pagans,...

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INTRODUCTION

Background of the study: The problems with national integration in Nigeria are so severe that the country's federation is on the verge of dissolving altogether. Both antagonistic and integrat...

CHAPTER ONE

INTRODUCTION

Background of the Study: Automated Teller Machines, sometimes known as ATMs, are machines that allow clients of banks to do financial transactions. Typically, a user will insert a specific plastic card...