BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...

Abstract : The competitive nature of the economy, cause many products and services to lose their distinctiveness, the competitors’ offering of lower prices, and the deteriorating public perception of the business organizations have called for the strategies,  and publi...

ABSTRACT: Due to technology  Advancements, relationship marketing has become a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitiv...

INTRODUCTION: Inventory management and asset tracking need to record all the durable assets of an institute. Many organizations, i.e. construction companies, are still using manual-tracking systems to manage their inventories, which is very time-consuming. Implementing an automat...

INTRODUCTION: Gross National product (GND) in economic is a quantitative measure  of a nations total economic activity generally assessed or  quarterly most at times GND is said to be the total dollar values of final goods and serv...

BACKGROUND OF STUDY: One of the great recent advances in the world of information technology is the rapid development of communication which has brought world into a global village, we can send mails electronically (e-mail), search for information (WWW), buy...

Background of the study: This research work is an attempt to study on fraud and financial malpractice as a leading factor to business failure. Business can be seen as all profit directed towards providing goods and services to mankind. The business organization under usual condit...

Background to the study: Small firms play vital roles in the process of industrialization, sustainable economic growth (Ariyo, 2005); encouragement of entrepreneurship, employment generation (Ogujiuba et al, 2004); reduction of poverty and contribution to the Gross Domestic...

BACKGROUND TO THE STUDY: A brief look at Nigeria today one can find out that we like fashion and everything new in Nigeria, the spirit that greeted the issue of globalization at its climax in 2000 seemed to have reduced.

The word globalization also seems to have gone th...

BACKGROUND TO THE STUDY: A brief look at Nigeria today one can find out that we like fashion and everything new in Nigeria, the spirit that greeted the issue of globalization at its climax in 2000 seemed to have reduced.

The word globalization also seems to have gone th...

BACKGROUND OF THE STUDY: In a country with mixed economy like Nigeria, the government and the individual are managing the economy together. This means that people, groups and the three levels of government are free to start businesses. The three lowest levels of...

Background of the study: The desire to build a civilized country with a strong and sound economy is the desire of every Country, including Nigeria. Tax payment is the demonstration of such a desire, although some income earners see it as a means of exploitation by the government....

Background of the study

Cash liquidity reflects a financial institution’s ability to fund assets and meet financial obligations. Cash liquidity is essential in all banks to meet customer withdrawals, compensate for balance sheet fluctuations, and provide funds for...

Abstract: Efficient and effective inventory control and management play a crucial role in the sustainability and success of any organisation. Inventory is a term that refers to a collection of idle resources that hold economic value. These resources can be classed in several...

BACKGROUND: Inflation can be defined as the persistent or continuous increase in the general price level Mr. Thoney Croft former chancellor of the exchequer (minister of finance)  focuses   defined inflation “too much money chasing...

Background of the study: The whole concept of banking is built upon confidence in the liquidity of the bank. Liquidity management is critical in the banking operations. Customers place their deposits with a bank, confident that they can withdraw the deposit when...

Background of the study: The structure of the Nigerian economy is typical of an underdeveloped country. Over half of the gross domestic product (GDP) is accounted for by the primary sector with agriculture continuing to play an important role. The oil and gas sector, in particula...

ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.

The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th...

​​​​​​Background of the study: Agriculture is the most basic form of human activities in the whole world. It includes the cultivation of crops as well as rearing of animals for human uses. Today in Nigeria, about 70% of its population is engaged in this activity. Despite the larg...

Background of the study: One of the important objectives of macroeconomic policy in has been the rapid economic growth of an economy. Economic growth is defined as “the process whereby the real per capita income of a country over a long period of time.” Economic growt...

BACKGROUND TO PROBLEM: The various development plans implemented in Nigeria have prioritised the achievement of self-reliance.  The rationale behind the establishment of this national objective stems from the considerable expectations placed upon citizens in terms of generat...

BACKGROUND OF THE STUDY: In Nigeria, the prevalence of online fraud and software piracy has risen over time. The federal government of Nigeria has committed significant efforts and funding to combating the spread of piracy in Nigeria (Asongu 2017). It is now commonly underst...

BACKGROUND TO THE STUDY: The sum of the money worth of all the commodities and services produced in a country during a specific time period, generally a year, is referred to as national income. At this point, the topic of how an economy expands may spring to mind...

BACKGROUND OF THE STUDY: Almost every business worked toward achieving its intended, planned, and overall goals. Every company, especially small businesses, strives for efficiency and proper effectiveness, and the quality of accessible accounting information and...

BACKGROUND OF THE STUDY: A historical examination of the Nigerian economy and its expansion reveals farming as the primary economic sector and the source of foreign exchange. Agriculture accounted for more than 80% of export profits and salaries in the 1960s, but...

ABSTRACT: The real estate market is a crucial component of the overall business economy. The business economy and the real property market are closely intertwined, such that changes in one sector can influence or be influenced by trends in the other. This st...

ABSTRACT: Basically the direction towards an efficient production of goods and services could be as a result of an effective control of cost of production. The study of standard costing as an aid in production cost control is very imperative especially in an econ...

ABSTRACT: This project details with the role of financial institution in maritime Industry finance in Nigeria a case study of first bank plc. The objective of this study therefore are to look at the operations of loan syndication in Nigeria. The study will a...

ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of...

INTRODUCTION: The subject of taxation has received considerable intellectual and theoretical attention in the literature. Taxation is one of the most volatile subjects in governance both in the developing and developed nations. Tax refers to a “compulsory l...

Background of the Study: The economy of any country, irrespective of its structure is regulated by certain policies developed by the government. Some of these include economic policies, social policies, monetary policies etc. however of all these policies economi...

ABSTRACT: This study was carried out to examine the influence of western media on the fashion choices of Nigerian women using female students of Legacy University, Okija as case study. Specifically, the study aimed at showing how the contents...

BACKGROUND OF THE STUDY: All domestic birds maintained by humans for the purpose of producing eggs, meat, and other goods and services for human use are collectively referred to as poultry. Ducks, turkeys, guinea hens, and geese are examples of domestic bird...

BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that...

Background to the Study: Made-in-Nigeria software is a term used to describe software that was developed inside the borders of Nigeria by Nigerian individuals. Due to the fact that Nigeria is a developing nation in the third world, it is very important for the co...

BACKGROUND OF THE STUDY: Generally speaking, small and medium-sized businesses (also known as SMEs) are considered to be the main power of every nation's economic progress, and they are also recognized as justified methods that promote development internation...

Background of the Study: Communication is acknowledged all over the world as the most distinctive factor for human interaction. Over the years it has become needful for organization to relate with customers. Hitherto internet era in the world, customers largely s...

Background of the study: They have been constantly generating new ideas in an effort to find answers to the challenges they face and to make their lives easier. They have explored a wide variety of options in an effort to make their goals a reality. But, alas, there has been litt...

Background of the study: The assertion that Nigeria is one of the most successful maritime nations in the world is supported by the fact that this view is shared by both domestic maritime operators and those based in other countries. Ports are intended to be secure areas, and the...

 BACKGROUND TO THE STUDY: Nigeria, which can be found in West Africa, spans a total of 983,213 square kilometers throughout its landmass. According to estimates provided by the World Bank, the country now has an estimated population of more than 150 million...

BACKGROUND OF THE STUDY: Logistics management encompasses the crucial task of efficiently and effectively coordinating the transportation of both raw materials and finished goods from their respective production sites to the ultimate point of purchase. Prior to being utilise...

Background To The Study: The performance of each firm not only contributes to its own market value, but also to the growth of the whole industry, which in turn contributes to the economy's economic success. Scholars in numerous fields of business and strategi...

BACKGROUND OF THE STUDY: Online transactions for the acquisition of products and services are becoming more prevalent in daily life. 28 of the world's population, according to a Nielsen research done in 2007–2008, use the internet. 85 of these indi...

Background to the Study: Production is not complete until the goods get to consumers for whom they are meant. A typical firm will discover that the consumers of its product are scattered abroad. The firms decisions to distribute its products directly through own sales outlets or...

ABSTRACT: This study looks at the impact of tariff on the economic growth of Nigeria. It examines the extent to which tariff has brought about economic growth in Nigeria between the period of 1988-2017. Tariff which is a form of tax or trade restriction levied on imported goods,...

ABSTRACT: The main  objective of this study is focused on an appraisal and challenges of internet banking system in Nigeria banking environment using Access Bank PLC, Federal Capital Territory, Abuja as case study.. The study will further investigate wh...

Background to the study: Citizens, government institutions, privately held corporations such as banks, and the economy as a whole are all affected by a country's debt structure. The tota...

Background of the study: Transforming enormous ideas into economic opportunities is the decisive issue of entrepreneurship. History shows that economic progress has been significantly advanced by pragmatic people who are entrepreneurial and innovative, able to exploit opportuniti...

Background of the Study: For many centuries, the concept of food security was understood to mean the capability of a nation's farmers, ranchers, and fishermen to provide enough of the food they produce to meet the needs of their whole population (Alexandratos, 2017). The conc...

Background to the Study: Numerous breakthroughs have resulted from advances in computer technology, particularly with the introduction of the Internet. The growth of the Internet is transforming a variety of global industries, including the media sector. Televisi...