ABSTRACT: An FM transmitter is an electronic device which, with the aid of an antenna, produces radio waves. The transmitter itself generates a radio frequency alternating current, which is applied to the antenna. When excited by this alternating current, the antenna radiate...

BACKGROUND TO THE STUDY: A radio streamer is a piece of software or an entire system that, in order to listen to streaming audio from a radio station, first collects (accepts) as an input the URL of the station's stream, verifies the URL's legitimacy, and...

BACKGROUND OF THE STUDY: The role of the broadcasters and the broadcast media...

BACKGROUND TO THE STUDY: A radio streamer is a piece of software or an entire system that, in order to listen to streaming audio from a radio station, first collects (accepts) as an input the URL of the station's stream, verifies the URL's legitimacy, and...

BACKGROUND OF THE STUDY: Broadcasting, according to Robert White (1999:485) was introduced as a form of military communication in the 1920’s, the apogee of nationalism and government propaganda. Dominick (1990:175) one of the striking facts about broadcasti...

ABSTRACT

This research study surveys how certain advertising strategies affect consumers’ perception of truth in them with outcomes drawn from publics in Yola, Adamawa, Nigeria. There are two research questions raised and the literature review focuses on what consumers perceive to...