Background of the study: The age in which teachers were considered as repositories of information has become obsolete. The rapid pace of global progress can be attributed to the continuous advancements in technology. Significantly, technology encompasses the domains of information and communicati...

ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of...

Background of the study: Technology has been the success story of our century and has opened doors for beneficial inventions.  Technology has countries interconnected and the world has now become a global village (Ojo 2019). he information of most people and...

Background of the study: The Internet continues to evolve into a major news source. The internet which is the worldwide system of interconnected computers makes use of telecommunication resources. It is defined by Aina (2003), Hanson (2005) as a network made up o...

ABSTRACT: The purpose of this study was to assess the impact of the Twitter app on brand awareness in Nigeria, with a specific focus on Rite Food Limited in Lagos State. The study aimed to analyse the impact of the Twitter ban on Rite Foods Limited's brand aw...

Background Of The Study: Social media currently seem to take the centre stage in the field of information and communication technology(Nche, 2012). It has become an integral part of modern society. Consequently, social networking websites such as Facebook, T...

BACKGROUND OF THE STUDY: Social media are interactive technologies that enable people to create and share content, thoughts, job interests, and other modes of expression across virtual communities and networks.Users either use web-based applications on their desk...

Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way...

BACKGROUND TO THE STUDY: In 2015 general elections witnessed a remarkable use of social media as a political communication tool in Nigeria. Three major issues underline the tremendous use of social media tools during the 2015 elections. Firstly, the use of social media in Ni...

CHAPTER ONE

INTRODUCTION

1.1 Background Of The Study

The role of the media as the society's watchdog has evolved over the course of time, and the information and...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Social media was invented as a result of modernization in all countries of the world. Social media is an important tool for l...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Globally, the concept of reading is one of the essential building blocks of learning, it is a process that requires the use o...

CHAPTER ONE

INTRODUCTION

Background of the study: The emergence of Information and Communication Technology (ICT) and internet facilities have drastically affected almost every facet of human life. Currently, it is greatly evi...

CHAPTER ONE

INTRODUCTION

Background of the study: The use of social media (internet powered) in the 21st century has become a core integral part of humans everyday life....

CHAPTER ONE

INTRODUCTION

Background of the Study: Addiction to the usage of social network has greatly increased in contemporary times. The risk of its effects on the academic...

CHAPTER ONE

INTRODUCTION

Background of the study: The use of social media (internet powered) in the 21st century has become a core integral part of humans everyday life....

CHAPTER ONE

INTRODUCTION

Background of the Study: Addiction to the usage of social network has greatly increased in contemporary times. The risk of its effects on the academic...

CHAPTER ONE

INTRODUCTION

Background of the study: The world is a big interconnected community that is united through a network of wired and wireless devices via the World Wide Web (WWW). The majority of individuals today posse...

CHAPTER ONE

INTRODUCTION

Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: The advent of the internet in the 1990s led to major developments in the world of communication. Today the Internet has taken a firm place in people's lives. It is difficu...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: The activities of social media have increased overtime with the advancement in the level of technology in Nigeria and its effect...

CHAPTER ONE

INTRODUCTION

Background Of The Study: It has been known for a long time that social media is a type of human interaction in which individuals participate in the pr...

CHAPTER ONE

INTRODUCTION

Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime...

CHAPTER ONE

INTRODUCTION

Background of the study: Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in...

INTRODUCTION

Background to the Study: Information are resources that, when used, would leads to knowledge. Like any resource, it must be discovered, assessed and produced to become knowledge. The need and usage of information is increasing rapidly due to the high demand for social and d...

ABSTRACT: The Live Well Springfield (LWS) movement is a collaborative effort of partner organizations in Springfield, Massachusetts. The project promotes healthy living by increasing knowledge and awareness of food and physical activity. A key LWS strategy was the creation of a website to functio...

THE USE OF TECHNOLOGY AND COMMUNICATION TOOLS BY YOUTHS IN ORGANIZING PROTESTS (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)

Chapter One: Introduction

1.1 Background of the Study

In contemporary protest movem...

SOCIAL MEDIA COMEDY SKITS AS A SELF-EMPLOYMENT TOOL IN NIGERIA: A CASE STUDY OF EDO STATE RESIDENTS.

Chapter One: Introduction

Background of the Study

The advent of social media has revolutionized communication, entertainment, and business practices worldwide. In Nig...

SOCIAL MEDIA COMEDY SKITS AS A SELF-EMPLOYMENT TOOL IN NIGERIA
Chapter One: Introduction

Background of the Study

In Nigeria, social media has become a powerful platform for communication, entertainment, and business. One of the emerging trends is the use of social media...

THE IMPACT OF SOCIAL MEDIA HACKING ON BUSINESS BRAND REPUTATION

Chapter One: Introduction

Background of the Study

Social media has become an integral part of modern business strategy, offering platforms for brand promotion, customer engagement, and market analysis. H...

THE ROLE OF SOCIAL MEDIA IN RAISING AWARENESS AND COMBATING GENDER-BASED VIOLENCE IN THE 21ST CENTURY

Chapter One: Introduction

Background of the Study

The advent of social media in the 21st century has revolutionized the way informa...

1.1 Background of the Study

Social media platforms have fundamentally transformed the global political discourse. The widespread use of social media in Nigeria has greatly transformed the way political communication works, providing new...

1.1 Background of the Study

The integration of social media in educational environments has become a transformative approach to enhancing student engagement and expanding the learning experience beyond traditional boundaries. Social med...