BACKGROUND OF THE STUDY: According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managin...

ABSTRACT

The need for small and medium scale enterprises to utilize Information and Communication Technology ( ICT) applications to boost their business necessitated this study which bordered on assessing the extent Small and Medium Enterprises (SMEs) utilize e-marketing applications in...