ABSTRACT: The study assessed Consumers Believability of Television Advertisement Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organizations to communicate, introdu...

INTRODUCTION: Reckitt Benckiser is the company that creates the Dettol brand of hygiene products and markets them under the brand name Dettol. It dates back to far before the 1980s when it was first implemented. Antiseptics are antimicrobial compounds that are administered t...

Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai...

ABSTRACT: Dettol is non-poisonous, safe, pleasant and economical in use. It has an agreeable smell. Dettol is active against both germ positive and Germ negative micro-organisms. It is well tolerated on the skin and tissues in high concentration. The original Dettol liquid a...

ABSTRACT

Bacteriological analysis of the water samples such as heterotrophic counts, coliform counts, Faecal Coliform/Faecal Streptococci (FC/FS) ratio were carried out following standard procedures. Gram-negative bacteria and Gram-positive Staphylococcal species were identified using I...

THE KNOWLEDGE AND COST IMPLICATIONS OF GERMS PREVENTIVE MEASURES (A CASE STUDY OF DETTOL SOAP)

Chapter One: Introduction

Background of the Study

Personal hygiene and cleanliness are fundamental to maintaining health and preventing the spread of germs and infections....