ABSTRACT: The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decisio...

Background to the Study: From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of&...

ABSTRACT: Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Modern marketing is concerned with the performance of the activities through which the needs of consumers is a society are id...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Advertising over the years has been an issue of discourse proponent of the dividends of advertising are of the view that adve...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a...