BACKGROUND TO STUDY

As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...

ABSTRACT: This study was carried out to examine a study into the acceptance and adoption of the CBN cashless policy using Port Harcourt as a case study. Specifically, the study was aimed at ascertaining the level of acceptability and adoption of the CBN cashless policy...

BACKGROUND TO THE STUDY: A brief look at Nigeria today one can find out that we like fashion and everything new in Nigeria, the spirit that greeted the issue of globalization at its climax in 2000 seemed to have reduced.

The word globalization also seems to have gone th...

BACKGROUND TO THE STUDY: A brief look at Nigeria today one can find out that we like fashion and everything new in Nigeria, the spirit that greeted the issue of globalization at its climax in 2000 seemed to have reduced.

The word globalization also seems to have gone th...

BACKGROUND OF THE STUDY: In a country with mixed economy like Nigeria, the government and the individual are managing the economy together. This means that people, groups and the three levels of government are free to start businesses. The three lowest levels of...

Background of the study: The desire to build a civilized country with a strong and sound economy is the desire of every Country, including Nigeria. Tax payment is the demonstration of such a desire, although some income earners see it as a means of exploitation by the government....

Background of the study: Price fluctuation in the market for fuel has a constantly evolving effect on the logistics industry. Rapid increases in the price for fuel can have a delayed and devastating effect on freight management companies, and a sudden fall could...

ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.

The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th...

Background: I have developed a significant interest in this subject due to the observation that the guiding principles of prudence and honesty within the financial industry have, to a considerable degree, not been upheld. In the contemporary banking industry, instances of fraudul...

ABSTRACT: The broad objective of this study is focused on factors influencing consumer buying behaviour on household products in Nigeria in Lagos. The   study specifically sought to answer research questions related to the influence of social and c...

ABSTRACT: This study was carried out to  examine effect of consumer protection laws on consumption of tobacco in Ado Ekiti Local Government Area of Ekiti State. Specifically, the study examined if consumer protection laws have any negative eff...

ABSTRACT: This study was carried out to examine a study into the acceptance and adoption of the CBN cashless policy using Port Harcourt as a case study. Specifically, the study was aimed at ascertaining...

BACKGROUND AND NEED FOR THE STUDY: An organization makes use of a wide variety of resources, including monetary, natural, and human resources. Human resources continue to be the most crucial aspect of every business, and this is due to the fact that without them,...

ABSTRACT: Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO g...

ABSTRACT: The study assessed Consumers Believability of Television Advertisement Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organizations to communicate, introdu...

ABSTRACT: The pervasive influx of low quality product into the market has triggered the turning point for all production companies. Production companies that work towards excellence now inculcate quality in their operations. Given that consumers would always patronize produc...

ABSTRACT: Basically the direction towards an efficient production of goods and services could be as a result of an effective control of cost of production. The study of standard costing as an aid in production cost control is very imperative especially in an econ...

ABSTRACT: This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine...

ABSTRACT: This study was carried out to examine an assessment of the impact of marketing segmentation on production planning in an organization  in  cool. Specifically, the study  aims to determine the most effective segmentation strategies to used...

ABSTRACT: This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the study.  ...

ABSTRACT: The purpose of this study was to investigate the client orientation of service employees and service quality, using a case study approach focused on Momas System and Cometstar in Kano State. The present study specifically investigates the significance o...

BACKGROUND OF THE STUDY: Telecommunication industry in Nigeria from inception has been the absolute monopoly of the federal government. At the initial stage of its development, it was meant to provide effective means of communication for the colonial administrati...

Background of the study: The development of digital marketing necessitated the adoption of a more sophisticated marketing system that assists members of an organization's marketing team in making better decisions based on good marketing research and analytica...

Background to the study: The immense contributions of education to the development of any society in the world cannot be over-emphasized. Education is one of the most important aspects of human resource development. For this reason, every child has the opportunit...

BACKGROUND TO THE STUDY: Prostitution has become rampant in our society today among growing teens and youths. These young people see selling of their bodies as the fastest way of getting income for their keeps. In the past those engaged in prostitution use to be women sellin...

BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that...

ABSTRACT: The current state of the Nigerian economy has resulted in a decline in the purchasing power of customers in relation to products and services. The present study survey has undertaken a critical examination of the impact of sales promotion on MTN Ni...

Background to the Study: Made-in-Nigeria software is a term used to describe software that was developed inside the borders of Nigeria by Nigerian individuals. Due to the fact that Nigeria is a developing nation in the third world, it is very important for the co...

Background Of The Study: Fish is an excellent source of protein and has a high nutrient density. If it is treated improperly, however, it might serve as a good substrate for the development of microbes (Abulu, 2022). The degradation of fish products may be attrib...

BACKGROUND OF THE STUDY: Online transactions for the acquisition of products and services are becoming more prevalent in daily life. 28 of the world's population, according to a Nielsen research done in 2007–2008, use the internet. 85 of these indi...

ABSTRACT: The main aim of this study is to examine the influence of insurance awareness on the demand for life insurance products in Lagos State, specifically concentrating on the population of Alimosho Local Government Area. The research study utilised a survey...

Background to the Study: Production is not complete until the goods get to consumers for whom they are meant. A typical firm will discover that the consumers of its product are scattered abroad. The firms decisions to distribute its products directly through own sales outlets or...

ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc...

BACKGROUND OF THE STUDY: According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managin...

Introduction: As the world's population grew, so did the number of lineups and their length. More clients equals more commercial transactions in the business sector. An effective queuing system is one of the numerous strategies to attract consumers since it decreases a customer's waiting...

BACKGROUND OF THE STUDY: A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot of atten...

Background of the Study: Journalism can be described as day-to-day activities or operation of gathering and transmitting of a news or information to a large audience through a suitable media or channel. It can also be regarded as the events of the day condensed i...

BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a...

Background of the study: Over the past ten years, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on practically every aspect of daily life in industrialised cultures. In...

ABSTRACT: This research work on the impact of quality control techniques on profitability in manufacturing organizations strives to assess the role of quality control in enhancing the profitability of manufacturing organizations. The study argues that the ultimat...

BACKGROUND OF THE STUDY: Teamwork is frequently expected in the workplace. Basic collaboration entails everyone working together to help the organization, but complicated types of teamwork may entail "work teams" selected to complete a project by working closely togethe...

BACKGROUND OF THE STUDY: New technologies are increasingly being looked to by businesses as a means to satisfy the specific needs of their operations and better position themselves to take advantage of global shifts in commercial activity. When it comes to successfully opera...

Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression....

ABSTRACT: This study was carried out to examine the attitude of consumers towards Nigerian made goods . Specifically, the study examined the attitude of Nigeria towards Nigeria made goods. Also, know if really Nigerians prefer Nigeri...

BACKGROUND OF THE STUDY: This research work is aimed at determine attitude of consumers towards public utilities. The power holding company (formally called NEPA) was established by Decree No 24 of 1st April 1972 with the amalgamation of Electricity corporat...

BACKGROUND OF STUDY: Television industry in Nigeria is still in its infant stage comparatively to its counterparts in other parts of the developed world. However, it has metamorphosed remarkably within this short period of its history. There have been some achiev...

Background of the study: In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of th...

Background Information: Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous but mostl...

 INTRODUCTION: Water has an essential role in life and is inextricably intertwined with it; without water, there would be no life. Because of this, it is essential that water always get the appropriate amount of attention at all times. The provision of clean...

Background Of The Study: Revenue growth is a top priority on corporate agendas today. Companies are grappling with challenges such as learning how to enter new markets and attract new customers, identifying which new channels to tap in each segment and geography,...