"Where African Research Finds Its Voice"
SIWES Report
THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It hold...
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SIWES Report
THE INFLUENCE OF WIZKID’S MINIMALIST BRANDING ON YOUTH FASHION IN URBAN NIGERIA
THE INFLUENCE OF WIZKID’S MINIMALIST BRANDING ON YOUTH FASHION IN URBAN NIGERIA
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study
In contemporary Nigeria, the intersection of celebrity culture and youth identity formation has become a powerful axis of socio...
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