ABSTRACT: This research work was aimed at studding the major factors which determine the consumer preference for Malt Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the...

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)

Its concept is a philosophy of...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through...

CHAPTER ONE

INTRODUCTION

Background of the Study: The twenty first century age signifies significant shifts in the marketing strategies utilised by organisations and instituti...

Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising...

ABSTRACT

Rice is a staple food in Nigeria with consumer preference for imported varieties due to good quality. Ofada rice (OS6) is a local variety characterised with unpleasant smell and unappealing appearance. Previous researches to improve Ofada rice quality have not satisfactorily so...

1.0 Background of the Study

Zobo drink, made from dried calyces of Hibiscus sabdariffa, is a popular and widely consumed beverage in many parts of the world, particularly in West Africa. The drink is known for its vibrant red color, ref...