Abstract : The competitive nature of the economy, cause many products and services to lose their distinctiveness, the competitors’ offering of lower prices, and the deteriorating public perception of the business organizations have called for the strategies,  and publi...

ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.

The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th...

​​​​​​Background of the study: Agriculture is the most basic form of human activities in the whole world. It includes the cultivation of crops as well as rearing of animals for human uses. Today in Nigeria, about 70% of its population is engaged in this activity. Despite the larg...

BACKGROUND OF THE STUDY: A historical examination of the Nigerian economy and its expansion reveals farming as the primary economic sector and the source of foreign exchange. Agriculture accounted for more than 80% of export profits and salaries in the 1960s, but...

Background To The Study: The performance of each firm not only contributes to its own market value, but also to the growth of the whole industry, which in turn contributes to the economy's economic success. Scholars in numerous fields of business and strategi...

Background Of The Study: Revenue growth is a top priority on corporate agendas today. Companies are grappling with challenges such as learning how to enter new markets and attract new customers, identifying which new channels to tap in each segment and geography,...

ABSTRACT: The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. Findings...

CHAPTER ONE

INTRODUCTION

1.1 Background to the Study: Accounting is regarded as the language of business used by corporate firms in communicating their financial positions to...

CHAPTER ONE

INTRODUCTION

Background of the study: Poverty is a global phenomenon that affects continents, nations and peoples differently. It affects people at different depth...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: One of the key reasons why people work and labor is to generate income in the form of compensation and salary, especially whe...

CHAPTER ONE

BACKGROUND OF THE STUDY: In ancient days as life started mankind began to nurse the need for basic necessities of life for physiological satisfaction as food, shelter, safety, among other things. At first man tried to provide the necessary t...

CHAPTER ONE

INTRODUCTION

Background to the Study: Nigeria still presents a clear reflection of the third world economy in which the growing economy has some working machinery, monetary and fiscal policies that are aimed at mai...

CHAPTER ONE

INTRODUCTION

Background of the study: Globally in marketing field, positioning has evolved to refer to the process through which marketers attempt to build an image or identity for their product, brand, or organiza...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or servic...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Advertising is the broad term used to describe public announcements that aim to promote the sale of specific products or serv...

Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising...

ABSTRACT

A study of Advertisement Exposure and Brand Loyalty of Maggi Seasoning in Metropolitan Lagos, Nigeria

This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion meth...

THE INFLUENCE OF JAPA ON HOUSEHOLD EXPENDITURES IN NIGERIA

Chapter One: Introduction

Background of the Study

The phenomenon of "Japa," which involves the large-scale migration of Nigerians to other countries in search of be...

1.1 Background of the Study

Liquid soaps have continue to see a growing demand among households and industries for various purposes. Cloves (Syzygium aromaticum) are antibacterial, antifungal, and antioxidant (Saeed & Tari...