ABSTRACT: Due to technology  Advancements, relationship marketing has become a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitiv...

The contemporary corporate landscape is characterised by a high level of competitiveness, wherein the ability to survive and maintain long-term viability has become increasingly elusive for numerous organisations. The genesis of this competition can be attributed to the exponential expansion of t...

​​​​​​Background of the study: Firms are facing turbulent operating environments characterized by changing technologies and markets that represent both problems and opportunities. Technology has catalyzed this change and innovation is increasingly becoming the norm to keep pace w...

BACKGROUND AND NEED FOR THE STUDY: An organization makes use of a wide variety of resources, including monetary, natural, and human resources. Human resources continue to be the most crucial aspect of every business, and this is due to the fact that without them,...

ABSTRACT: This study was carried out to examine the assessment of guests satisfaction of service quality in the hotel industry in Uyo Local Government, Akwa Ibom State. Specifically, the study examined the relationship of service quality...

ABSTRACT: This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the study.  ...

Background of the study: The market environment in which ports operate has undergone tremendous transformation in recent years, particularly as a result of the growth of vertical and horizontal integration within the international marine transport chain. This development has been...

Background to the study: Businesses, which involve individuals, groups of individuals, companies or corporations in public and private sectors play an important role in the economic development of a given country. In this era of globalization, the demands for goo...

BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a...

INTRODUCION: Training is considered as the process of upgrading knowledge, develop skills, bringing about attitude and behavioural changes and improving the ability of the trainee to perform tasks effectively and efficiently. Also training is a systematic approac...

Background of the Study: Most organizations have realized that the performance of their workers plays a vital role in determining the success of the organization (Zheng, 2010; Ajila and Awonusi, 2004). As such, it is important for employers and managers alike to...

ABSTRACT: This study examines the paradigm shift in business sustainability strategy from corporate social responsibility (CSR) to created shared value. The created shared value as a revolutionary strategic management thinking is defined as the policies and opera...

ABSTRACT: In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive big idea i...

ABSTRACT: In the realm of commerce, it is an incontrovertible truth that no enterprise can emerge triumphant if its merchandise bears an uncanny resemblance to the offerings of its competitors. It is imperative for companies to diligently pursue the attainment of pertinent positi...

Abstract: Every activity in an organization requires human beings to interact, exchange information and co-ordinate other peoples' efforts. Such information becomes the basis for decisions affecting product lines, operation planning, marketing strategy, etc....

Background of the Study: Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide...

BACKGROUND OF THE STUDY: The key to thrive in any business is to offer customers with better solutions to their problems, give them the due respect, connect with them on emotional level, offer them with fair prices, and making it easy for customers to find what they need, pa...

ABSTRACT: This study was carried out to examine the assessment of guests satisfaction of service quality in the hotel industry in Uyo Local Government, Akwa Ibom State. Specifically, the study examined the relationship of service quality...

Background of the study: Many policy makers and academics argue that foreign direct investment (FDI) can have robust positive effects on a host economy’s development. In addition to the direct capital financing it supplies, FDI can be a source of valuable technology and kno...

ABSTRACT: This study was carried out to examine the effect of electronic payment system on customer satisfaction in Nigeria banking system with special reference to Access bank plc of Nigeria. Specifically, the study aims to   evaluate th...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Employee retention is seen as a phenomenon which is increasingly getting the attention of many organizations (Hong et al...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Small and Medium Enterprises (SMEs) are the backbone of the contemporary economic development due to the significant role the...

CHAPTER ONE

INTRODUCTION

Background of the Study: The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a...

CHAPTER ONE

INTRODUCTION

Background of the study: Risk management is an important discipline in business especially the insurance business. Recently, businesses put great emphasis on risk management as this determines their su...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: The performance of organization is the focus of intensive research efforts; how well an organization performs its mission and...

CHAPTER ONE

INTRODUCTION

Background Of The Study: The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advance...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Mass marketing techniques have dominated the marketing strategies implemented by companies worldwide. Media such as radio, te...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: The management of people within the organization has become an increasingly recognized important focus for researchers and practitioner over the past 20 years. Organizations ar...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Every organization, business, industry and government uses technology to convert its inputs into output to attain its organiz...

CHAPTER ONE

INTRODUCTION

Background to the study: To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: Organizational culture refers to a system of shared assumptions, values, and beliefs that show people what is appropriat...

CHAPTER ONE

INTRODUCTION

Background of the study: The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive ad...

CHAPTER ONE

INTRODUCTION

Background of the study: The Nigerian federal government is the one that is financially supporting the N-Power youth empowerment programme. N-Power addresses the problem of high youth unemployment by e...

CHAPTER ONE

INTRODUCTION

Background of the study: Public Relation is the art and social science of analyzing trends predicting their consequences, counselling organization&rsq...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message...

CHAPTER ONE

INTRODUCTION

Background of the Study: Advertising encompasses the comprehensive array of endeavours involved in effectively conveying information or promoting prod...

CHAPTER ONE

INTRODUCTION

Background of the Study: Today’s business environment is extremely dynamic in nature. It has experienced rapid changes as a result of technologi...

CHAPTER ONE

INTRODUCTION

Background of the study: Creating a work environment and atmosphere that helps to satisfy the aspirations, needs and interests of employees and stimul...

CHAPTER ONE

INTRODUCTION

Background of the study: Establishing a conducive work environment and atmosphere that caters to the aspirations, needs, and interests of employees, w...

CHAPTER ONE

INTRODUCTION

Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime...

1.1 Background of the Study

The research consists of several basic steps. The first step consists in the self-evaluation by the respective companies of the quality of their own products, while the third step is essentially a comparison of results, so that any difference...

Background of the study: Organizational structure across the world has attracted widespread attention in terms of research and debate among organizational managers and academia. Managers who set out to design an organization structure face difficult decisions. Th...

BACKGROUND TO THE STUDY: Customer happiness and brand credibility have both recently been acknowledged as crucial elements in any company's growth. Customer satisfaction, which has to do with meeting, exceeding, and ultimately fulfilling consumers' expectations, is the se...

ABSTRACT

This research was on the assessment of Information Management in Universal Basic Education Boards in the North-western States of Nigeria.To achieve this purpose five research questions were formulated with respect to the types of Information generated, its organisation, storage...

ABSTRACT

User satisfaction is one of the key research area of Information Technology (IT) particularly, Information System (IS). It is recognized by many researchers as a significant factor in determining IS success. In view of it competitive advantage, most business organizations nowad...

Background to the Study

Small and Medium Scale Enterprises (SMEs) are deemed to be integral to the growth and development of any forward thinking nation. Small and medium enterprises (SME) are seen as agents of economic development and contribute to improved living standards, substantia...

1.1Background of Study

Total Quality Management (TQM) is considered as an approach of continuous improvement in all quality aspects of the whole processes, goods, services and employees within the firm, and it aims at adding value to the delivered products to customers through continuou...

1.1Background to the Study

In the service industry, particularly the banking sector, across the world, the delivery of high quality services to customers is a key factor affecting the performance of firms(Akinci, Atilgan- Inan, & Aksoy 2010; Aliyu &Tasmin, 2012). It is thus real...

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

In November 1999, at Counter Entropy Strategies’ Summit on Software in Chicago, USA, 60 top executives fro...