Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai...

CHAPTER ONE

INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi...

CHAPTER ONE

INTRODUCTION

1.1 Background Of The Study

The role of the media as the society's watchdog has evolved over the course of time, and the information and...

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY: Sometimes called “the world’s oldest profession”, pr...

ABSTRACT

A study of Advertisement Exposure and Brand Loyalty of Maggi Seasoning in Metropolitan Lagos, Nigeria

This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion meth...

ABSTRACT

The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and pur...

SOCIAL MEDIA COMEDY SKITS AS A SELF-EMPLOYMENT TOOL IN NIGERIA: A CASE STUDY OF EDO STATE RESIDENTS.

Chapter One: Introduction

Background of the Study

The advent of social media has revolutionized communication, entertainment, and business practices worldwide. In Nig...

BACKGROUND OF OTHE STUDY

Literature has continued to fulfill its unique functions in national development. This clearly shows that no society exists significantly without its literature neither can literature function and blossom in isolation of the soc...

Background of the Study

Celebrities have long played a significant role in shaping public perceptions and societal norms. In recent years, many celebrities have become vocal advocates for feminist causes, using their platforms to endorse gender equality, women's rights, and the empo...

THE INFLUENCE OF WIZKID’S MINIMALIST BRANDING ON YOUTH FASHION IN URBAN NIGERIA

CHAPTER ONE: INTRODUCTION

1.1 Background of the Study

In contemporary Nigeria, the intersection of celebrity culture and youth identity formation has become a powerful axis of socio...

A CRITICAL STUDY OF BURNA BOY’S PAN-AFRICAN MESSAGING AND ITS IMPACT ON NIGERIAN YOUTH IDENTITY

CHAPTER ONE: INTRODUCTION

1.1 Background of the Study

In the twenty-first century, African popular music has transcended entertainment to become a vehicle for social...