ABSTRACT: Photographs in news stories can stimulate opinion change, either making a reader love the good advertised, or making the reader hate it.  In view of the foregoing, this study sought to ascertain an “Assessment of Readers Perception on the use of photographs i...

BACKGROUND OF THE STUDY: In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the persuasion...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Promotional strategies encompass a range of methods, including signage, symbols, mathematical expressions, and dynamic action...

CHAPTER ONE

INTRODUCTION

Background of the study: Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in...

ABSTRACT

Conflicts precipitated by religious discords or under such pretext, have resulted in the deaths of thousands of people and destruction of property worth billions of dollar in Nigeria, brewing mutual suspicion among its heterogeneous citizens, shipwrecking, ultimately, their cor...

Abstract

Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its relevance and are beginning to exploit its full potentials. Despite its usefulness and popularity which is assuming a viral dimension in many m...