ABSTRACT: The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and...

Background of the study

Cash liquidity reflects a financial institution’s ability to fund assets and meet financial obligations. Cash liquidity is essential in all banks to meet customer withdrawals, compensate for balance sheet fluctuations, and provide funds for...

ABSTRACT: The broad objective of this study is focused on factors influencing consumer buying behaviour on household products in Nigeria in Lagos. The   study specifically sought to answer research questions related to the influence of social and c...

ABSTRACT: This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine...

Background of the study: The development of digital marketing necessitated the adoption of a more sophisticated marketing system that assists members of an organization's marketing team in making better decisions based on good marketing research and analytica...

BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that...

BACKGROUND OF THE STUDY: Online transactions for the acquisition of products and services are becoming more prevalent in daily life. 28 of the world's population, according to a Nielsen research done in 2007–2008, use the internet. 85 of these indi...

ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc...

Background to the study: One problematic issue in Nigeria now is having access to urban land, especially housing, commercial, industrial, recreational, and other urban development projects like infrastructural and social amenities. Because of this chronic shortag...

Background of the Study: Democracy is the system of government that promotes the participation of the masses in government and the accountability of elected representatives to the electorate. The representatives are public office holders who are voted into office by the people th...

Background of the study: Over the past ten years, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on practically every aspect of daily life in industrialised cultures. In...

BACKGROUND OF THE STUDY: New technologies are increasingly being looked to by businesses as a means to satisfy the specific needs of their operations and better position themselves to take advantage of global shifts in commercial activity. When it comes to successfully opera...

INTRODUCTION: Procedures has been identified as one of the most powerful tools and a panacea to many of the worlds greatest problems. Procedures is a goal oriented and its goals determine its nature and form. Studies have shown that one of the major problems...

Background of the Study: The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010)  as a networ...

Abstract: The research explored the impact of billboard advertising on product promotion. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billb...

BACKGROUND OF THE STUDY: The issue of leadership and good governance probity, accountability remains a monumental problem to Nigerian Socio-political and economic development over the years, since independence. This is as a result of linkage between the tran...

Background to the Study: Procurements processes entail various functions move far beyond traditional perception that procurement main role is acquiring works or services from outside sources for replenishing organization needs. Mlinga (2007), describe procurement...

Background of the study: Overtime, a lot has been said and done about the recent continuous increment of the United States dollars and its effect on the economy. The importance of the US dollars to a mono economy and import dependent nation like that of Nigeria cannot be over emp...

BACKGROUND OF THE STUDY: Secretaries play important roles in the implementation of the office work. The nature of their jobs is universally acknowledged as indispensable in caring out their duties effectively in the offices. Despite the indispensable nature of the secretary&rsquo...

BACKGROUND OF THE STUDY: The key to thrive in any business is to offer customers with better solutions to their problems, give them the due respect, connect with them on emotional level, offer them with fair prices, and making it easy for customers to find what they need, pa...

Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way...

INTRODUCTION: Online Market, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other compute...

Background of the Study: Nigeria faces serious poverty challenges. Two out of every three Nigerians live below the poverty line of $1 per day in income. Poverty in Nigeria is concentrated in rural areas, which are home to more than 70 percent of the nation’s poor. Developme...

BACKGROUND OF THE STUDY: Educationally it is generally agreed that private schools have contributed positively to the academic performance of students in secondary schools. Presently, some elites seem not to agree that private schools are doing anything to encourage or enhance st...

BACKGROUND OF THE STUDY: In many developing nations, such as Nigeria, the Value-Added Tax, sometimes known as VAT, has become an important source of revenue (Ijewere, 2022). In sub-Saharan Africa, for instance, value-added tax (VAT) has been implemented in the Re...

BACKGROUND OF THE STUDY: This study, the role of radio in mobilizing Nigerian women into politics will look into the role played by radio as a medium of mass communication in galvanizing and preparing Nigerian women into politics especially towards participating in this on going...

BACKGROUND OF THE STUDY: The growth of cooperative societies as a potent instrument for developing economic empowerment, especially among women and other vulnerable and excluded groups, has garnered a growing amount of recognition in recent years. They have conti...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Because of the widely acknowledged potential of technology to enhance education, a number of efforts have been launched to en...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: For obvious reason, we might be tempted to undermine the theme of this paper. Reasons are not far fetched; the topic most aca...

CHAPTER ONE

INTRODUCTION

Candeda: This is a yeast like fungi several of which cause disease in man about 90% of infection are to candida albicans, which is normally present in mouth, intestine and veginal it is responsible for the infection in...

CHAPTER ONE

INTRODUCTION

Candeda: This is a yeast like fungi several of which cause disease in man about 90% of infection are to candida albicans, which is normally present in mouth, intestine and veginal it is responsible  for the infect...

CHAPTER ONE

INTRODUCTION

Background of the study: The growth of the use of the Internet, and in particular the World Wide Web, over the last 10 years has been phenomenal and...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf...

CHAPTER ONE

INTRODUCTION

Background of the Study: The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a...

CHAPTER ONE

INTRODUCTION

1.1 Background to the study

All business organizations perform two basic functions we are production and marketing of goods and services ide...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It hold...

CHAPTER ONE

INTRODUCTION

Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a...

CHAPTER ONE

BACKGROUND OF THE STUDY: In ancient days as life started mankind began to nurse the need for basic necessities of life for physiological satisfaction as food, shelter, safety, among other things. At first man tried to provide the necessary t...

CHAPTER ONE

INTRODUCTION

Background to the Study: The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Perhaps the most distinction skill of professional marketing is their ability to create, maintain, protect and enhan...