ABSTRACT: The study examined the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.

The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to th...

ABSTRACT: The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decisio...

Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo...

ABSTRACT: The study assessed Consumers Believability of Television Advertisement Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organizations to communicate, introdu...

ABSTRACT: The main focus of this study is to assessment of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of...

Abstract: This study, The Influence of Home Movies on the Dressing Patterns of Students of Tertiary Institutions in Abia state, notes that home movies mediate  in the culture of students of tertiary institutions in Abia state especially as it relates to...

INTRODUCTION: Reckitt Benckiser is the company that creates the Dettol brand of hygiene products and markets them under the brand name Dettol. It dates back to far before the 1980s when it was first implemented. Antiseptics are antimicrobial compounds that are administered t...

ABSTRACT: The main focus of this study is to examine the implication of X (formerly twitter) ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80...

BACKGROUND OF THE STUDY: Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items that...

Background to the Study: Made-in-Nigeria software is a term used to describe software that was developed inside the borders of Nigeria by Nigerian individuals. Due to the fact that Nigeria is a developing nation in the third world, it is very important for the co...

Background of the study: The assertion that Nigeria is one of the most successful maritime nations in the world is supported by the fact that this view is shared by both domestic maritime operators and those based in other countries. Ports are intended to be secure areas, and the...

ABSTRACT: The study aimed at examining  the effect of Corporate Social Responsibility on business organization using Sterling Bank  Iwo branch of  Osun State as case study. It  determined the significant effect of CSR on business organiza...

ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc...

Background of the study: Secretaries may work in a variety of settings, including government agencies, businesses, nonprofit groups, and industries. Of all these, the sector may stand to benefit the most from hiring the greatest secretaries and suffer the most from doing so. ...

BACKGROUND OF THE STUDY: New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort a...

Background of  Study: The United Nations of World Tourism Organization defines tourism as the activities of persons travelling to and staying in places outside his/her usual environment for not more than one consecutive year for any purpose including holiday...

ABSTRACT: The purpose of this study was to assess the impact of the Twitter app on brand awareness in Nigeria, with a specific focus on Rite Food Limited in Lagos State. The study aimed to analyse the impact of the Twitter ban on Rite Foods Limited's brand aw...

ABSTRACT: This study was carried out to examine the attitude of consumers towards Nigerian made goods . Specifically, the study examined the attitude of Nigeria towards Nigeria made goods. Also, know if really Nigerians prefer Nigeri...

Background Information: Mass media messages are often referred to those directed at a large group of person by means of an electronic medium involving the dissemination of information, knowledge and entertainment to a large diverse, sometimes homogenous but mostl...

ABSTRACT: This study was carried out to find out the impact of branding as a tool to increase sales volume of an organization. Specifically, the study identified methods of marketing branded  products in an organization,  found out different styles of b...

ABSTRACT: In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive big idea i...

ABSTRACT: In the realm of commerce, it is an incontrovertible truth that no enterprise can emerge triumphant if its merchandise bears an uncanny resemblance to the offerings of its competitors. It is imperative for companies to diligently pursue the attainment of pertinent positi...

ABSTRACT: Companies desire earnestly to improve their performance in the market. All marketing decisions and programmes are thus triggered by this reason, because the market performance of a firm is essential to the corporate wellbeing of the business undertaking...

ABSTRACT: The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Ba...

Background of the study: Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (Kuratko et al.,...

ABSTRACT: The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. Findings...

ABSTRACT: The primary objective of this research is to ascertain the underlying factors and consequences associated with the imposition of a Twitter ban on the residents of Nigeria, with specific emphasis on the Asaba city located in Delta state. The present anal...

INTRODUCTION: This project was obligated to present in o n e volume of the fundamental and practical information in the field of comparing the strength of blocks made from: cement and laterite soil, cement and red earth and sand, red earth and lateritic soil and mud blocks fired...

Background Of The Study: In today’s global commerce, seaports or maritime transport play an important role of being many nations’ major gateway for international trade and are a good instrument for measuring the economic health of a nation (Ogunsiji &...

Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai...

ABSTRACT: This research work was aimed at studding the major factors which determine the consumer preference for Malt Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the...

Background of the Study: Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide...

Background of the Study: Public debates recently in Nigeria have centred on the increasing rate of corruption resulting from inappropriate public finance planning and implementation mostly in some of the developing countries, Nigeria inclusive which in turn reduc...

Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way...

ABSTRACT: This research work examined and compares the physicochemical properties and some chemical constituents of selected energy drinks. Fourteen (14) brands of energy drinks samples consisting eleven (11) liquid and three (3) powdered forms were randomly purchased. All sample...

Background of the study: Many policy makers and academics argue that foreign direct investment (FDI) can have robust positive effects on a host economy’s development. In addition to the direct capital financing it supplies, FDI can be a source of valuable technology and kno...

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)

Its concept is a philosophy of...

ABSTRACT: This research work is designed to examine the impact of advertising on consumer brand preference with particular reference to Big Kitchen Nigeria, Port-Harcourt, Nigeria. For the purpose of clarity, this project has been divided into five chapters and t...

BACKGROUND OF THE STUDY: The mass media are seen as advances in science and technology in a culture, as well as catalysts for social and economic transformation in that society (Melkote, 1991). The mass media's actions are assumed to mobilize human and materi...

BACKGROUND OF THE STUDY: Microorganisms are found virtually everywhere in the natural world, where they perform a wide variety of important tasks. Microorganisms like Halobacterium, which live in the Dead Sea, and Chlamydomonas nivalis, which is responsible for p...

BACKGROUND OF THE STUDY: Reward and punishment are regarded as a complete important means through which a teacher can maintain his or her class discipline in the secondary schools. Many educationists and psychologists have expressed different views about the effe...

BACKGROUND OF THE STUDY: In the contemporary competitive world of business/brand competition the ability to create maintain a positive corporate reputation has become an invaluable asset. It is this truism which inspired Macnamara (1999) to assert that the d...

CHAPTER ONE

INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi...

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

In Nigeria today, acts of delinquency and violence among secondary school students have become a major problem, which both the school system and the society at lar...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: Nigeria is one of the most well-known and impressive countries in the world, despite the fact that it faces an exceptionally high...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through...

CHAPTER ONE

INTRODUCTION

BACKGROUND: Shipping has for a long time been recognized as one of the strong catalysts for socio-economic development. Back in 1776, Adams Smith note...

CHAPTER ONE

INTRODUCTION

Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Dr. Joseph Juran (2013) defined product quality as a means to incorporate features that have a capacity to meet consumers need (wants) and gives customer’s satisfaction b...