Abstract: The research focused on the utilisation of advertising as a potent instrument for fostering business expansion. Advertising is defined as the dissemination of information or persuasive messages through various media channels, with the intention of promo...

ABSTRACT: The purpose of this study was to assess the impact of the Twitter app on brand awareness in Nigeria, with a specific focus on Rite Food Limited in Lagos State. The study aimed to analyse the impact of the Twitter ban on Rite Foods Limited's brand aw...

Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression....

Abstract: The research explored the impact of billboard advertising on product promotion. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billb...

Background of the Study: In the event that a country experiences an outbreak of disease, it is the responsibility of the government, through the Ministry of Health, to rise to the challenges by allocating a significant amount of money and establishing facilities...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: These days, a significant portion of commercial business all around the world takes place on digital networks, which link ind...

CHAPTER ONE

INTRODUCTION

Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a...

CHAPTER ONE

INTRODUCTION

Background to the Study: In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner a...

CHAPTER ONE

INTRODUCTION

Background to the Study: In today’s world of modern governance throughout the world, the issue of good governance has assumed the front burner a...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Advertising is the broad term used to describe public announcements that aim to promote the sale of specific products or serv...

CHAPTER ONE

INTRODUCTION

Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime...

CHAPTER ONE

INTRODUCTION

Background to the Study: Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message...

CHAPTER ONE

INTRODUCTION

Background to the Study: Mass media have long been significant agents of socialisation and instruments of social change, particularly in an era w...

Table of Content

List of Tables

ABSTRACT

CHAPTER ONE: INTRODUCTION

1.1 Background of the study

1.2 Statement of the problem

1.3 Objective of the study

1.4 Rese...

Background to the Study: Advertising plays a crucial role in the process of moving the goods from the producers to the consumers. While assisting the consumer in making decisions and preferences from among the diversity of items available for his selection and option, advertising...

ABSTRACT

A study of Advertisement Exposure and Brand Loyalty of Maggi Seasoning in Metropolitan Lagos, Nigeria

This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion meth...