A banana plant, also known as M. acuminata or its hybrid M. acuminata, M. balbisnna, is a plant grown for personal use that yields edible fruits that are often seedless and belong to that species. The word "banana" refers to a variety of species or hybrids of the genus Musa, family Musc...

Background: The impact of advertising on the consumption of alcoholic beverages, particularly among young people, has been recognised as a significant contributing factor (Alcohol Concern, 2013). By employing various advertising execution techniques, including but not limited to...

Background of the Study: Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide...

BACKGROUND TO THE STUDY: Nigeria, the country of many rivers, is also rich in lakes, reservoirs and wetlands but many of them had been degraded due to a lot of factors (FGN, 1993). Sustainable fisheries production and development depends largely upon good aq...

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)

Its concept is a philosophy of...

ABSTRACT: This study was carried out to examine effect of advertisement on consumer purchase decision in food and beverages industry with special reference to Rite food. Specifically, the study  examine the justification for advertisement in an organiza...

BACKGROUND OF THE STUDY: Microorganisms are found virtually everywhere in the natural world, where they perform a wide variety of important tasks. Microorganisms like Halobacterium, which live in the Dead Sea, and Chlamydomonas nivalis, which is responsible for p...

CHAPTER ONE

INTRODUCTION

Herbs and spices have long been used by ancient civilsations for culinary, medicinal and cosmetic uses. With modernization and the development of patent medicines, the use of natural cures and elixirs decrease in popul...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through...

CHAPTER ONE

INTRODUCTION

BACKGROUND INFORMATTON: Nigeria has in recent years, been involved in executing painfid economic recovery programmes arising from recession in i...

CHAPTER ONE

INTRODUCTION

BACKGOUND TO THE STUDY

A typical market is made up of people who have various need, some are buyer in the market while other are sellers, ea...

ABSTRACT

In Africa, various foods go through fermentation such as porridges, beverages (both alcoholic and non-alcoholic), meat, breads, pancakes, fish, vegetables, tubers, legumes, dairy products, and condiments. One of the most prevalent fermented cer...

1.1INTRODUCTION

Food is any substance consumed to provide nutritional support for the body (Aguilera and David, 1999). Its components include water, carbohydrate, lipids, proteins, enzymes, vitamins, minerals, colours, flavours and food additives and it is ingested by an organism and as...

1.1BACKGROUND OF STUDY

Plants are important to our everyday life. They provide us with food, produce oxygen that we breath and serve as raw material for many industrial products such as clothings, foot wears, building materials and in the manufacture of bio- fuels, dyes, perfumes, pesti...

ABSTRRACT

This research work was on the effect of consumer sales promotion in the marketing of foods and beverages in Enugu metropolis,( A study of seven-up bottling company plc). The main objective was to find out whether there is a direct relationship between increase in quantity purc...

ABSTRACT

This study was carried out to evaluate the concentrations of heavy metals and other contaminants in the effluents from some food industries in Anambra State. Effluents from Life Breweries, Onitsha; KP beverages, Ogidi; Obisco beverages, Ogidi; Golden Vegetable Oil, Onitsha and...

Background to the Study

In every country or state, enterprises occupy a place of pride and importance. Enterprise in the view of Obi (2002) is of three major categories; Small, Medium, and Large scales. This study focuses on Small and Medium Enterprises popularly referred to as SMEs. Ac...

1.0 Background of the Study

Zobo drink, made from dried calyces of Hibiscus sabdariffa, is a popular and widely consumed beverage in many parts of the world, particularly in West Africa. The drink is known for its vibrant red color, ref...