BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
ABSTRACT: The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. Findings...
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THE PERCEIVED CREDIBILITY OF TELEVISION COMMERCIAL CLAIMS BY CONSUMERS
Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai...
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CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISEMENT IN NIGERIA
Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way...
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THE RELATIONSHIP BETWEEN SPORTS BETTING AND VIEWERSHIP OF ENGLISH PREMIERSHIP LEAGUE (EPL)
CHAPTER ONE
INTRODUCTION
Background of the study: The history of sports on television can be traced back to an informal scrimmage between members of the Philadelphia Eagles in 1934, which was used to demonstrate the world&rsqu...
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THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT. (A CASE STUDY OF WARRI METROPOLIS)
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf...
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THE INFLUENCE OF PHOTOGRAPHIC IMAGES IN ADVERT DESIGN
CHAPTER ONE
INTRODUCTION
BACKGROUND: The use of photograph for adverts, which is very important, is a means of communication or passing across message to the public about...
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THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Promotional strategies encompass a range of methods, including signage, symbols, mathematical expressions, and dynamic action...
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THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
CHAPTER ONE
GENERAL INTRODUCTION
BACKGR...
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THE EFFECTS OF TV ADVERTS ON CHILDREN (A CASE STUDY OF ENUGU URBAN)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY: Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existin...
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AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
CHAPTER ONE
INTRODUCTION
Background to the Study: Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manu...
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ASSESSING THE INFLUENCE OF TOOTHPASTE ADVERTISING ON CONSUMER BRAND PREFERENCE IN MAKURDI METROPOLIS
ABSTRACT
This study is aimed at assessing the influence of toothpaste advertising on consumer brand preference in Makurdi metropolis. The objectives of the study are to ascertain consumers’ awareness of advert on Closeup and Maclean toothpaste in Makurdi metropolis. To identify th...
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AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGE (A STUDY OF “ALWAYS ULTRA”COMMERCIALS) IN ENUGU METROPOLIS
Abstract
This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the aud...
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