Abstract: World over, political aspirants adopt the use of diverse campaign strategies such as political advertising in order to sensitize the electorates to vote in their favor. These advertisements often present an exaggeration of what the society stand to gain by voting for the aspirant, as we...

ABSTRACT: An online stadium management information system for the Godswill Akpabio International stadium Uyo, was be developed in this project. The current process of management at the Godswill Akpabio International Stadium is being operated manually and due to t...

ABSTRACT: Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are dif...

ABSTRACT: Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the c...

Abstract: The objective of this study is to analyse the linguistic characteristics of newspaper advertisements, with a specific focus on the Vanguard newspaper as a case study. The research employed a survey research design and utilised convenient sampling strategies to recr...

ABSTRACT: This study was carried out to examine adherence to ethical advertising by trado-medicine companies in Ebonyi State. Specifically, the study aims to find out whether trado- medical companies make use of advertisement, examine whether trado- med...

ABSTRACT: The study assessed Consumers Believability of Television Advertisement Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organizations to communicate, introdu...

ABSTRACT: World over, political aspirants adopt the use of diverse campaign strategies such as political advertising in order to sensitize the electorates to vote in their favor. These advertisements often present an exaggeration of what the society stand to gain...

ABSTRACT: This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine...

ABSTRACT: The study examined the impact of digital marketing as a key driver of sales among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterpris...

BACKGROUND OF THE STUDY: The value of connectivity can not be overemphasized. Communication has from the onset been a central and crucial aspect of human life. Without communicating, humans can not exist since communication is the only way by which concepts and i...

Background: The impact of advertising on the consumption of alcoholic beverages, particularly among young people, has been recognised as a significant contributing factor (Alcohol Concern, 2013). By employing various advertising execution techniques, including but not limited to...

ABSTRACT: The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing produc...

ABSTRACT: This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television...

Background of the study: Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression....

Background Of The Study: Social media currently seem to take the centre stage in the field of information and communication technology(Nche, 2012). It has become an integral part of modern society. Consequently, social networking websites such as Facebook, T...

BACKGROUND OF THE STUDY: In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the persuasion...

Abstract: The research explored the impact of billboard advertising on product promotion. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billb...

Background of the study: Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial authorities and Western merchants (Kuratko et al.,...

Background to the Study: The government of Nigeria, like others in different parts of the world, has legislative powers to impose on its citizens, any form of tax and at whatever rate it deems appropriate (Federal Inland Revenue Service 2010). According...

Background to the Study: The legislative authority of the Nigerian government, similar to governments in various global regions, enables it to enforce taxation on its populace, including diverse forms of taxes and rates as deemed suitable (Federal Inland Rev...

Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai...

Background of the study: Evidence abound of increasing incidents of examination malpractices by students at schools and colleges; which conflict with the core purpose of education ´ the training of the mind and character for the acquisition of pra...

Background to the study: According to Anil (2013:28) “Advertising via mobile devices or mobile advertisement is defined as the usage of interactive wireless media (such as cellular phones and pages, cordless telephones, personal digital assistances, two-way...

Background of the study: The term Pidgin English or Nigeria Pidgin otherwise known as Brokin English is a term used to denote an English based pidgin; a marginal language used among Nigerians to facilitate communication needs in certain interaction contexts. Like any ot...

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3)

Its concept is a philosophy of...

ABSTRACT: Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice...

Background of the Study: NTA Enugu is the focus of this study and it comprises television. The sophistication of these media of communication distinguished it as wonders to communication. NTA is an institution used for simultaneous transmission of informatio...

ABSTRACT: This research work is designed to examine the impact of advertising on consumer brand preference with particular reference to Big Kitchen Nigeria, Port-Harcourt, Nigeria. For the purpose of clarity, this project has been divided into five chapters and t...

ABSTRACT: This study was carried out to examine effect of advertisement on consumer purchase decision in food and beverages industry with special reference to Rite food. Specifically, the study  examine the justification for advertisement in an organiza...

Background To The Study: Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, and nearly...

Background of the Study: In the event that a country experiences an outbreak of disease, it is the responsibility of the government, through the Ministry of Health, to rise to the challenges by allocating a significant amount of money and establishing facilities...

CHAPTER ONE

INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: Advertising has often been defined functionally and semantically and there are quite a number of such definitions around. Wri...

CHAPTER ONE

INTRODUCTION

Background Of The Study: Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through...

CHAPTER ONE

INTRODUCTION

Background to the Study: Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry need...

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY: Advertising is said to be paid, non-personal communication from an identified sponsor using the mass media to persuade or inf...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: These days, a significant portion of commercial business all around the world takes place on digital networks, which link ind...

CHAPTER ONE

INTRODUCTION

Introduction: Election is the central institution of democratic representative governments. This is because, in a democracy, the authority of the gove...

CHAPTER ONE

INTRODUCTION

Background of the Study: In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development a...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right,...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining compet...

CHAPTER ONE

INTRODUCTION

Background Of The Study: The NAFDAC story is the story of food drugs and other products regulation in Nigeria.  It is a story that began well eve...

CHAPTER ONE

GENERAL INTRODUCTION

BACKGR...