ABSTRACT: In the realm of commerce, it is an incontrovertible truth that no enterprise can emerge triumphant if its merchandise bears an uncanny resemblance to the offerings of its competitors. It is imperative for companies to di...
ABSTRACT: Companies desire earnestly to improve their performance in the market. All marketing decisions and programmes are thus triggered by this reason, because the market performance of a firm is essential to t...
ABSTRACT: The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to asses...
ABSTRACT: This study was carried out to assess budgeting in the present Nigeria economic system in Cross River State University of Technology. Specifically, the study determined the role played by budgeting t...
Background of the study: Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial a...
ABSTARCT: This study was carried out on bribery and corruption implications and challenges on National development. To achieve this, 6 significant research objectives were formulated. The survey design was ad...
BACKGROUND OF THE STUDY: The territory known as Nigeria was a British creation. Its coastal areas have for some three to four hundred years been involved in trade, particularly slave trade with Britain. With the a...
ABSTRACT: The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast...
ABSTRACT: The cost and return analysis of different sizes of integrated broiler farms in Oru East in Imo State has been carried out based on the primary data collected from 150 broiler farmers for the period Mar 2...
ABSTRACT: The project examines broken home and its effects on academic performance in some selected secondary school in Odeda local government area of Ogun state. The chapter one comprises of introduction, the cha...