"Where African Research Finds Its Voice"

861
projects

THE INFLUENCE OF BRAND DIFFERENTIATION AND POSITIONING ON CORPORATE COMPETITIVE ADVANTAGE

ABSTRACT: In the realm of commerce, it is an incontrovertible truth that no enterprise can emerge triumphant if its merchandise bears an uncanny resemblance to the offerings of its competitors. It is imperative for companies to di...

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BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT)

ABSTRACT: Companies desire earnestly to improve their performance in the market. All marketing decisions and programmes are thus triggered by this reason, because the market performance of a firm is essential to t...

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BRAND PERSONALITY AND CUSTOMER LOYALTY

ABSTRACT: The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to asses...

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BUDGETING IN THE PRESENT NIGERIA ECONOMIC SYSTEM IN CROSS RIVER STATE UNIVERSITY OF TECHNOLOGY

ABSTRACT: This study was carried out to assess budgeting in the present Nigeria economic system in Cross River State University of Technology. Specifically, the study determined the role played by budgeting t...

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BRANDING INFLUENCE ON PRODUCT MARKETING AND DISTRIBUTION

Background of the study: Prior to the country's independence in 1960, the majority of Nigeria's population relied heavily on imported commodities, particularly domestic items made accessible by the country's colonial a...

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BRIBERY AND CORRUPTION IMPLICATIONS AND CHALLENGES ON NATIONAL DEVELOPMENT

ABSTARCT: This study was carried out on bribery and corruption implications and challenges on National development. To achieve this, 6 significant research objectives were formulated. The survey design was ad...

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BRITAIN AND NIGERIA’S INDEPENDENCE IN 1960

BACKGROUND OF THE STUDY: The territory known as Nigeria was a British creation. Its coastal areas have for some three to four hundred years been involved in trade, particularly slave trade with Britain. With the a...

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BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT

ABSTRACT: The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast...

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BROILER PRODUCTION AND VALUE IN IMO STATE A CASE STUDY OF EZINITTLE MBAISE

ABSTRACT: The cost and return analysis of different sizes of integrated broiler farms in Oru East in Imo State has been carried out based on the primary data collected from 150 broiler farmers for the period Mar 2...

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BROKEN HOMES AND ITS EFFECTS ON STUDENT’S ACADEMIC PERFORMANCE IN SOME SELECTED SECONDARY SCHOOLS

ABSTRACT: The project examines broken home and its effects on academic performance in some selected secondary school in Odeda local government area of Ogun state. The chapter one comprises of introduction, the cha...

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