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IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF MILO BEVERAGE)

CHAPTER ONE

INTRODUCTION

Background of the Study: The twenty first century age signifies significant shifts in the marketing...

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PERCEIVED FACTORS AFFECTING HIV VOLUNTARY COUNSELLING AND TESTING UPTAKE AMONG NURSING STUDENT IN ABIA STATE UNIVERSITY

CHAPTER ONE

INTRODUCTION

Background to the study: HIV is widely recognised as a significant national and global issue and con...

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A CRITICAL EVALUATION OF THE FIGHT AGAINST CORRUPTION AND INSECURITY IN NIGERIA: A CASE STUDY WITHIN THE PERIOD OF 2019-2023

CHAPTER ONE

INTRODUCTION

Background of the study: Although several social and economic policies have been implemented by successive administrations in the fourth republic, Nige...

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THE IMPACT OF E-GOVERNANCE IN PUBLIC SERVICE DELIVERY IN NIGERIA: A CASE STUDY OF LAGOS STATE SECRETARIAT - ALAUSA

CHAPTER ONE

INTRODUCTION

Background to the study: The widespread adoption of e-governance in many countries throughout the wo...

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SUBSTANCE ABUSE AND ACADEMIC PERFORMANCE AMONG UNDERGRADUATE STUDENT OF ALEX EKWUEME FEDERAL UNIVERSITY

CHAPTER ONE

INTRODUCTION

Background of the Study: The prevalence of illicit substance abuse among students in Nigerian tertiary institutions has become a sourc...

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AN ASSESSMENT OF BUREAUCRACY AND EFFICIENCY IN NIGERIAN PUBLIC ENTERPRISE: A CASE STUDY OF NATIONAL UNIVERSITIES COMMISSION

CHAPTER ONE

INTRODUCTION

Background of study: In view of the fact that ethics and morality are the norms of every descent soc...

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ELASTIC AND DURABILITY PROPERTIES OF CONCRETE INCORPORATING QUARRY DUST

CHAPTER ONE

INTRODUCTION

Background of the study: Concrete’s versatility, durability, elasticity, sustainability, and e...

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THE IMPACT OF FINANCIAL MANAGEMENT BEST PRACTICES ON SME PERFORMANCE IN NIGERIA

CHAPTER ONE

INTRODUCTION

Purpose Statement

This quantitative survey-based study aims to examine the effect of finan...

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PSYCHOLOGICAL VARIABLES AND STUDENTS ACADEMIC PERFORMANCE IN SOCIAL STUDIES IN UYO LOCAL GOVERNMENT AREA

CHAPTER ONE

INTRODUCTION

Background to the study

A person's entire existence is frequently determined by the qu...

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DEVELOPMENT OF TECHNICAL INFRASTRUCTURE AND THE STATE OF AGRICULTURE AND RURAL AREAS IN NIGERIA

INTRODUCTION

The distribution of proven and proved yield-enhancing agricultural technology aimed at achieving national development is significantly influenced by both physical and institutional infrastr...

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