Background to the study: The Covid-19 pandemic in Nigeria is part of the worldwide plague of coronavirus illness 2019 caused by SARS coronavirus (SARS Covid-19). Coronavirus was found for the first time in December of 2019 in Wuhan, China. The World Health Organi...

Background of Study: It is necessary to understand and respect the power of television and cinema as media for disseminating information in order to completely comprehend the research issue....

Background of the study: The mass media has recently become very well-established in emerging nations. Today, even historically isolated areas have access to television and radio programming. Although proof of the media's socioeconomic consequences is not restricted to develo...

The convergence of information and communication technologies as typified by the Internet is increasingly having more influence on all aspects of the society as it has become an integral part of the daily lives of many people. It has had a transformative impact on the mode of information sha...

ABSTRACT: This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television...

Background to the Study: Numerous breakthroughs have resulted from advances in computer technology, particularly with the introduction of the Internet. The growth of the Internet is transforming a variety of global industries, including the media sector. Televisi...

BACKGROUND OF THE STUDY: The convergence of information and communication technologies as typified by the Internet is increasingly having more influence on all aspects of the society as it has become an integral part of the daily lives of many people. It has...

BACKGROUND OF STUDY: Television industry in Nigeria is still in its infant stage comparatively to its counterparts in other parts of the developed world. However, it has metamorphosed remarkably within this short period of its history. There have been some achiev...

BACKGROUND OF THE STUDY: In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the persuasion...

Background of the study: In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of th...

ABSTRACT: It is a widely accepted notion that Nollywood movies contain negative content such as drug addiction, armed robbery, sexual immorality, women and child abuse amongst others, which in effect elicit negative reaction from its viewers. These negative react...

Background Of The Study: Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certai...

Background to the study: The Covid-19 pandemic in Nigeria is part of the global scourge of coronavirus disease 2019 caused by severe acute respiratory syndrome coronavirus (SARS Covid-19). Coronavirus was first discovered in Wuhan, China in December, 2019. Initia...

BACKGROUND OF THE STUDY: The mass media are seen as advances in science and technology in a culture, as well as catalysts for social and economic transformation in that society (Melkote, 1991). The mass media's actions are assumed to mobilize human and materi...

Background Of The Study: The putative "coronavirus" is thought to be a zoonotic virus that causes acute respiratory tract infections and deadly pneumonia in humans (Probasco, 2020). It was originally found in December 2019 in Wuhan, China's capital...

CHAPTER ONE

INTRODUCTION: Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communi...

CHAPTER ONE

INTRODUCTION

Background of the study: The history of sports on television can be traced back to an informal scrimmage between members of the Philadelphia Eagles in 1934, which was used to demonstrate the world&rsqu...

CHAPTER ONE

INTRODUCTION

Background of the Study: The mass media-radio, television, newspaper and magazine reach large numbers of people through communication and entertainmen...

CHAPTER ONE

INTRODUCTION

Background of the study: Home video is one of the strongest media outlets and because it is widespread, it could influence the culture of the any soci...

CHAPTER ONE

INTRODUCTION

Background of the study: The ubiquity of home video makes it a powerful medium that has the potential to shape the culture of any civilization, partic...

CHAPTER ONE

INTRODUCTION

Background of the Study: Journalism is fundamental in ensuring purposeful and peaceful co-existence in the society. They are indispensable to the succ...

CHAPTER ONE

INTRODUCTION: “Communication is at the heart of all social intercourse” – Amadou M’BOW (1980:8). Television Communication has now grown to a planetary scope “Television is widel...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Promotional strategies encompass a range of methods, including signage, symbols, mathematical expressions, and dynamic action...

CHAPTER ONE

INTRODUCTION

Background to the Study: Mass media have the capacity to educate mass audience especially children in primary and secondary school. Ocharo and Karam (2015) noted that several researches on the impact o...

CHAPTER ONE

INTRODUCTION

Background of the study: It is difficult and maybe even impossible to imagine future learning environments that are not supported, in one way or anoth...

CHAPTER ONE

INTRODUCTION

Background to the study: The need to introduce the effect programmes in sensitizing the electorate as necessitude the writing of this project work. It...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY: Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existin...

CHAPTER ONE

INTRODUCTION

The purpose of this project is to produce a narrative description of the design and construction of a microcontroller based dot matrix advert display. Firstly computer aided design is the modeling of physical system on...

CHAPTER ONE

INTRODUCTION

BACKGOUND TO THE STUDY

A typical market is made up of people who have various need, some are buyer in the market while other are sellers, ea...

CHAPTER ONE

INTRODUCTION

Background to the Study: Advertisement plays an important role in modern era as it shapes the attitudes and perceptions of individuals and society which strikingly influences their buying behaviour (Edwards, 2005). Advertisement is considered the prime...

CHAPTER FIVE:

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 SUMMARY

The system for Online Journal Management system (A case study of Sokoto International Journal of Counseling Psychology) has been successfully designed...

ABSTRACT

This study was carried out to examine the challenges facing Nigeria television in switching to digital broadcasting in Nigeria with special reference to ITV Benin City. Specifically, the study aimed to examine if the transition from a...

BACKGROUND OF STUDY: The entertainment media which is part of mass media, is undoubtedly one of the major tools that catch the attention of young people, teenagers and or youths in an interesting way today. The mass media (journals, magazines, radio or podcast, television, films...

CHAPTER ONE

INTRODUCTION

Background to the study: The advent of the third industrial revolution that commenced in 1969 with the electronics and information technology (IT) revolution has fundamentally altered the way people li...

CHAPTER ONE

INTRODUCTION

In our consumption-oriented and mediated society, much of what comes to pass as important is based often on the stories produced and disseminated by media institutions. Much of what au...

CHAPTER ONE

INTRODUCTION

1.1Background to the study

This study sets out to examine the influence that film has had on the youth culture in Nigeria, particularly among the second wave of millennials i.e. those born be...

1.1 Background of the Study

The issue of global crime rates is complex and multifaceted, influenced by a variety of socioeconomic, political, and cultural factors (Benibo, 2018). The media, including traditional ou...

ABSTRACT

The study conducted in Plateau State set out to find out the perception of the residents in the selected study areas of Jos North, Jos South and Bassa Local Government Areas o n the role of the programmes, Women in Action and Muryar Mata in creating demand for development and p...