A COMPARATIVE ANALYSIS OF APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICE
BACKGROUND TO STUDY
As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...
View DetailsDESIGN AND IMPLEMENTATION OF COMPUTERIZED ECONOMIC GROWTH MONITORING SYSTEM
ABSTRACT: Federal Ministry of Finance has always monitoring how economic growth is moving in this Nation. After the granting of internal autonomy to regions in 1946, there have been subsequent fiscal commission, military decrees Acts of Parliaments that reviewed both d...
View DetailsFRAUD AND FINANCIAL MALPRACTICE AS A LENDING FACTOR TO BUSINESS FAILURE
Background of the study: This research work is an attempt to study on fraud and financial malpractice as a leading factor to business failure. Business can be seen as all profit directed towards providing goods and services to mankind. The business organization under usual condit...
View DetailsTHE CHALLENGES OF JOURNALISM PRACTICE IN NIGERIA (A STUDY OF NIGERIAN TELEVISION AUTHORITY, ENUGU)
Background of the Study: Journalism in Nigeria has continued to grow immensely in line with global trends despite strong infrastructural challenges. Communicating with a mass audience is not totally strange in Nigeria. Thus, mass media have been important tools in communicat...
View DetailsAN ANALYTICAL CRITIQUE OF THE FIVE MAIN OBJECTIVES OF THE PHILOSOPHY OF NIGERIAN EDUCATION IN THE CONTEMPORARY SOCIO-ECONOMIC AND POLITICAL TRENDS IN THE COUNTRY
ABSTRACT: According to Taiwo (1980:75), for sense of national unity , a country where people are different races, and each race tries to emphasize its own importance and there are social or tribal jealousies, one race fears the domination of anot...
View DetailsA CRITICAL EVALUATION OF ECONOMIC FLUCTUATIONS AND THEIR IMPACT ON THE MANAGEMENT OF REAL ESTATE IN NIGERIA
ABSTRACT: The real estate market is a crucial component of the overall business economy. The business economy and the real property market are closely intertwined, such that changes in one sector can influence or be influenced by trends in the other. This st...
View DetailsAN ASSESSMENT OF PUBLIC RELATIONS STRATEGIES IN THE NIGERIA FINANCIAL INSTITUTIONS
ABSTRACT: The research work titled an assessment of public relations strategies in the Nigerian financial institution which focused on UBA bank Gboko is aimed at evaluating the duty of public relations in the banking sector which the researcher employed some rese...
View DetailsAN ASSESSMENT OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST CHILD LABOUR AND HUMAN TRAFFICKING IN NIGERIA
ABSTRACT: This study was carried out to assess the broadcast media in the campaign against child labour and human trafficking in Nigeria using 4 selected broadcasting media stations in Lagos State as a case study. Specifically, the study was aimed at examini...
View DetailsAN ASSESSMENT OF THE DIFFICULTIES IN THE TRAINING AND EDUCATION OF LIBRARY AND INFORMATION SCIENCE STUDENTS IN NIGERIA
ABSTRACT: This study was carried out to examine the challenges in the training and education of library and information science students in Nigeria using Ibarapa polytechnic as case study. Specifically, the study was aimed at finding out...
View DetailsAN EVALUATION OF THE EFFECTS OF COMPUTERISED ACCOUNTING METHOD AND CONTROL SYSTEM ON PRODUCTION
ABSTRACT: The research topic of this study is “effects of computerised accounting method and control system on production– a study of selected banks in Enugu Metropolis. The purpo...
View DetailsAN EXAMINATION OF THE IMPACT OF HERDSMEN ACTIVITIES ON COMMUNITY SETTLEMENT IN OGUN STATE
BACKGROUND OF THE STUDY: Without a shadow of a doubt, the Fulani are an important cog in the economic machine that is Nigeria. They are the most important breeders of goats, sheep, and cattle, which are the most important sources of meat and an economical source...
View DetailsA COMPREHENSIVE ANALYSIS OF THE PRIVATISATION OF NIGERIAN PORTS: EVALUATING ITS EFFICACY AND COMPETITIVENESS
Background of the study: The market environment in which ports operate has undergone tremendous transformation in recent years, particularly as a result of the growth of vertical and horizontal integration within the international marine transport chain. This development has been...
View DetailsAN INVESTIGATION ON TEACHERS AND STUDENTS PERCEPTION OF FACTORS AFFECTING STUDENTS PERFORMANCE IN GEOGRAPHY EXAMINATION
BACKGROUND OF THE STUDY: The term ‘‘examination’’ or ‘‘test’ has been defined as an instrument or systematic procedure for measuring a sample of a person’s behaviour with a view to evaluating that behaviour against standards i....
View DetailsANALYSIS OF INFANT MORTALITY AND PUBLIC HEALTH EXPENDITURE IN NIGERIA (1999-2018)
Abstract: This study examined the relationship between infant mortality and public health expenditure in Nigeria from 1999 to 2018. The study showed the effect of public health expenditure on health outcomes in Nigeria, as captured by life expectancy at birth and infant mortality...
View DetailsAPPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
BACKGROUND OF THE STUDY: Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer...
View DetailsAN EVALUATION OF THE STRESS RELATED TO CHILD CARE AMONG WOMEN OF CHILDBEARING AGE: A CASE STUDY CONDUCTED AT LAGOS STATE UNIVERSITY TEACHING HOSPITAL (LASUTH)
ABSTRACT: The purpose of this study was to evaluate the level of stress related to child care experienced by women in the age range of childbearing. The study focused on investigating whether women of childbearing age at Lagos State University Teaching Hospital (...
View DetailsASSESSMENT OF PROGRAMMING SKILLS POSSESSED BY A COMPUTER SCIENCE EDUCATION STUDENT FOR SELF EMPLOYMENT
BACKGROUND TO THE STUDY: Science education aims at producing scientist for national development as well as individuals who will be self reliant and competent in their specialization. According to Hornby (2010) to be competent means that a person has the abil...
View DetailsASSESSMENT OF THE IMPLICATION OF FULANI HERDSMEN BANDITRY ACTIVITIES ON COMMUNITY SETTLEMENT
BACKGROUND OF THE STUDY: The Fulani unarguably represent a significant part of the economy of Nigeria. They are the major breeders of goats, sheep and cattle as those animals are the major source of meat and affordable source of animal proteins ate by Nigerians.&...
View DetailsASSESSMENT OF THE IMPLICATIONS OF OBESITY AMONG RURAL ADULT
BACKGROUND OF THE STUDY: In affluent societies, obesity is the most common nutritional disorder. Obesity is a condition characterized by an abnormally excessive level of body fat (Edinburgh 1995). It is defined as abnormal adipose tissue growth caused by fat cell...
View DetailsASSESSMENT ON THE ROLE OF PLANTS IN THE TREATMENT OF DISEASES CAUSED BY MICRO-ORGANISMS BASED IN THE NATURAL PRODUCTS
BACKGROUNG OF STUDY: Infectious diseases are a significant cause of morbidity and mortality worldwide, accounting for approximately 50% of all deaths in tropical countries and as much as 20% of deaths in the Americas. Despite the significant progress made in microbiology and the...
View DetailsASSESSMENT ON THE ROLE OF PLANTS IN THE TREATMENT OF DISEASES CAUSED BY MICRO-ORGANISMS BASED IN THE NATURAL PRODUCTS
BACKGROUNG OF STUDY: Infectious diseases are a significant cause of morbidity and mortality worldwide, accounting for approximately 50% of all deaths in tropical countries and as much as 20% of deaths in the Americas. Despite the significant progress made in microbiology and the...
View DetailsAVAILABILITY OF EDUCATIONAL FACILITIES, SUPERVISION PROCEDURES AND QUALITY ASSURANCE PRACTICES IN PUBLIC SENIOR SECONDARY SCHOOLS IN ONDO STATE, NIGERIA
BACKGROUND OF THE STUDY: The change and development of any nation in the globe begins and ends with the education of a high-quality educational system. Because of this, no nation ever progresses beyond the degree of education she possesses. In addition, education...
View DetailsCASHLESS POLICY AND ITS IMPACT ON ECONOMIC GROWTH OF NIGERIA
Background Of The Study: The introduction of electronic banking, online transactions and mobile banking in Nigeria has paved way for a new era of development where the use and demand for physical cash is gradually declining. These recent evolution of technology i...
View DetailsAN EMPIRICAL INVESTIGATION OF THE CAUSES OF EMPLOYEE CHANGE RESISTANCE
BACKGROUND TO THE STUDY: Change is an inevitable phenomenon in any organization. This was aptly observed that all organization are in a state of flux whether or not they want to recognize it and manager it, resist it or ignore it. The manager that succeeds i...
View DetailsCOMPARATIVE STUDY OF THE PERFORMANCES OF GOVERNMENT OWNED AND PRIVATELY OWNED MEDIA ORGANIZATION
BACKGROUND OF THE STUDY: The role of the broadcasters and the broadcast media...
View DetailsCONSERVATION OF INFORMATION RESOURCES BY LIBRARIES FOR ENHANCED COLLECTION USEFULNESS IN DELTA STATE UNIVERSITY LIBRARIES
Background of the Study: The earliest and most fundamental responsibility of academic library is the conservation of knowledge. An academic library according to Akpata (1979) and Edoka (1992), refers to a library that c...
View DetailsDATABASE EMISSION OF CARBON IV OXIDE (CO2) IN NIGERIA
INTRODUCTION: During the last decade worldwide concern with global climate has highlighted the challenge faced by both industrialized and developing countries in maintaining a sustained process of development. Nigeria, like other developing countries, shares the need for fast eco...
View DetailsIMPACT OF SOCIAL MEDIA TRENDS ON THE BEHAVIORAL PATTERN OF YOUTHS
Background of the study: Social media is the integration of digital media, which includes combinations of electronic text, graphics, moving pictures and sounds in a structured computerized environment that allows users to interact with the data for appropriate pu...
View DetailsTHE ROLE OF THE AGENCY FOR MASS EDUCATION IN PROMOTING ADULT EDUCATION IN ZURU LOCAL GOVERNMENT AREA, KEBBI STATE
BACKGROUND TO THE STUDY: The origin of mass education in the north started in the late 1940s to early 1950s when the first bold step was taken with the establishment of the Northern Regional literacy Agency (NORLA) with head quarters in Zaria. The main objectives...
View DetailsTHE USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTs) AMONG STAFF OF AGRICULTURAL INSTITUTIONS IN IBADAN MUNICIPAL AREA, OYO STATE, NIGERIA
BACKGROUND TO THE STUDY: Agriculture is an important economic sector, since it provides income and food for a large segment of the population in developing countries. It plays a key role in the socio-economic development of many developing countries. For Agricult...
View DetailsTHE USE OF INSTRUCTIONAL MATERIALS AND ITS EFFECTS ON THE TEACHING AND LEARNING OF COMPUTER IN JUNIOR SECONDARY SCHOOLS
BACKGROUND OF THE STUDY: Attainment of any teaching and learning objectives involves both human resources and materials resources and factors, that is, the teacher who is the enforcer of the subject content and the availability of both convectional materials and...
View DetailsTRENDS OF ICT (AUDIO-VISUALS) IN EARLY CHILDHOOD EDUCATION
Background to the study: The era of the teacher being a reservoir of knowledge is past. The world is moving at a jet speed as a result of advancement in technology. More, importantly, technology entails information and communication which can be defined as the ha...
View DetailsTHE PERCEIVED EFFECT OF FEMALE PROSTITUTIONS: A CASE STUDY OF OREDO LOCAL GOVERNMENT AREA OF EDO STATE
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY: Sometimes called “the world’s oldest profession”, pr...
View DetailsTHE POLICY OF PRIVATIZATION AND COMMERCIALIZATION OF PUBLIC ENTERPRISES IN NIGERIA: AN APPRAISAL OF TELECOMMUNICATION
Chapter One: General Introduction
The importance for the establishment of public enterprises or corporations was felt in 19th Century and there after. There were a lot of upheavals in European society because of industrialization and urbanization. Social issues li...
View DetailsTHE RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Marketing information system is the process of gathering information to learn about something that is not fully known. It is...
View DetailsTHE IMPORTANCE OF SHIPPING TO THE ECONOMIC DEVELOPMENT OF NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND: Shipping has for a long time been recognized as one of the strong catalysts for socio-economic development. Back in 1776, Adams Smith note...
View DetailsTHE IMPORTANCE OF THE POPULATION CENSUS TO THE SUSTAINABLE ECONOMIC DEVELOPMENT OF NIGERIA'S RURAL AREAS (A CASE STUDY OF ORUMBA NORTH L.G.A)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Population is the focal point of any planning exercise, and significant development planning is impossible without a population census (Edeialor, 2021). Population census...
View DetailsTHE INFLUENCE OF DEMOGRAPHIC FACTORS ON TEACHERS RECRUITMENT AND RETAINING
CHAPTER ONE
INTRODUCTION
Background to the study: Teachers are the prime movers of education. They are required to acquire and possess professional and intellectual skills and...
View DetailsTHE INFLUENCE OF FAMILY BACKGROUND ON THE ACADEMIC PERFORMANCE OF PHYSICS STUDENTS
CHAPTER ONE
INTRODUCTION
Background of the Study: Education is a basic tool used by society for transmission of its societal values. It has become an area of prime importance...
View DetailsTHE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: These days, a significant portion of commercial business all around the world takes place on digital networks, which link ind...
View DetailsTHE INFLUENCE OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE IN CIVIC EDUCATION IN ENUGU EAST LOCAL GOVERNMENT AREA
CHAPTER ONE
INTRODUCTION
Background of the study: The use of social media (internet powered) in the 21st century has become a core integral part of humans everyday life....
View DetailsTHE INFLUENCE OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE IN VERITAS UNIVERSITY ABUJA
CHAPTER ONE
INTRODUCTION
Background of the study: The use of social media (internet powered) in the 21st century has become a core integral part of humans everyday life....
View DetailsTHE LEVEL OF HOME ECONOMICS EDUCATION LITERACY AMONG SECONDARY SCHOOL STUDENTS
CHAPTER ONE
INTRODUCTION
Background to the Study: Home economics is a subject that serves as a foundation for skill development among students and proper attention must theref...
View DetailsTHE NEED FOR EFFECTIVE MANAGEMENT: AN EXAMINATION OF ORGANIZATIONAL POLICIES AND PROCEDURES (A CASE STUDY OF UNION BANK OF NIGERIA PLC)
CHAPTER ONE
INTRODUCTION
The need for effective management of organizational policies and procedures must be more sensitive to customer are and also order to up grade the wor...
View DetailsTHE NIGERIA AND INDIA TRADE AND OTHERS RELATIONSHIP
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The bilateral relations between the Republic of India and the Federal Republic of Nigeria have considerably expanded in recent years with...
View DetailsTHE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
CHAPTER ONE
INTRODUCTION: The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid...
View DetailsTHE IMPACT OF QUALIFICATION OF HOME ECONOMICS TEACHERS ON THE PERFORMANCE OF SECONDARY SCHOOL STUDENTS
CHAPTER ONE
Background to the Study: Education and its benefits can never be over emphasized as the root of economic. Industrial, political scientific and technological and even religions development. all aspect of development are centered on educa...
View DetailsTHE IMPACT OF SELECTED MACRO-ECONOMIC VARIABLES ON THE PROFIT PERFORMANCE OF MANUFACTURING COMPANIES IN NIGERIA
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Researchers have shown interest in investigating the correlation between macroeconomic conditions and organisational performa...
View DetailsTHE IMPACT OF STAFFS DEVELOPMENT IN EFFECTIVE MANAGEMENT OF GOVERNMENT PARASTATALS OF NEPA DISTRICT
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: Tuoyo (1982) pointed out the electricity occupies a strategic position in the social and industrial development or any countr...
View DetailsTHE IMPACT OF STRATEGIC MANAGEMENT ON ORGANISATIONAL PERFORMANCE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY: The performance of organization is the focus of intensive research efforts; how well an organization performs its mission and...
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