ABSTRACT: The broad objective of this study is focused on factors influencing consumer buying behaviour on household products in Nigeria in Lagos. The   study specifically sought to answer research questions related to the influence of social and c...

Introduction: As the world's population grew, so did the number of lineups and their length. More clients equals more commercial transactions in the business sector. An effective queuing system is one of the numerous strategies to attract consumers since it decreases a customer's waiting...

The convergence of information and communication technologies as typified by the Internet is increasingly having more influence on all aspects of the society as it has become an integral part of the daily lives of many people. It has had a transformative impact on the mode of information sha...

BACKGROUND OF THE STUDY: The convergence of information and communication technologies as typified by the Internet is increasingly having more influence on all aspects of the society as it has become an integral part of the daily lives of many people. It has...

Background of the Study: The utilisation of computers in the preparation of various sorts of accounts, the processing of client statements of accounts, money transfers, and cash dispensing versions have all contributed to the influence that microfinance bank...

BACKGROUND OF THE STUDY: On the convergence curve of information and communication technology, the world's financial institutions and telecommunication firms are about to enter a new cycle. A novel and potential application of the e-payment system for th...

CHAPTER ONE

INTRODUCTION

Background of the study: Sales promotion involves the marketing activities other than advertising, publicity or personal selling, that stimulate consumers’ purchase and dealer effectiveness. The...

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY: Prior to the advent of colonial influence, the practice of marketing in the Nigerian region primarily revolved around...